MAGnify 2020

How important are local media in today’s media landscape?

Cases & Inspiration

Danny Devriendt over lokale media: “Net zoals in de Asterix-strips doen de Belgen het goed”

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Roger Verdurmen: “Goede native advertising heeft alles met context te maken”

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MAGnify 2020: The value of professionally edited, original content

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MAGnify 2020: The effect of context in branded content practice

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MAGnify 2020: “Without trust advertising has no future”

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MAGnify 2020: How does the context of a magazine brand influence effectiveness?

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MAGnify 2020: how does context influence behaviour and value?

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MAGnify 2020: The role of different media in the mix today (Kantar)

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MAGnify 2020: key learnings and roadmap Alpha Index

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MAGnify 2020: why is context important for marketing?

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MAGnify 2020: Results from Kantar’s COVID-19 Barometer

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