{"id":9366,"date":"2016-08-03T08:31:38","date_gmt":"2016-08-03T07:31:38","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=9366"},"modified":"2016-08-03T11:30:52","modified_gmt":"2016-08-03T10:30:52","slug":"reclame-irritatie-top-3-pop-ups-mobile-pre-roll-video","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/reclame-irritatie-top-3-pop-ups-mobile-pre-roll-video\/","title":{"rendered":"Reclame-irritatie top 3: pop-ups, mobile, pre-roll video"},"content":{"rendered":"<p>Onlangs deed iemand de uitspraak: &#8220;Bij pre-roll advertenties kijken mensen toch alleen naar het icoontje &#8216;Advertentie Overslaan'&#8221;. Het recente <a href=\"http:\/\/www.magazinemedia.be\/nl\/waarom-gebruiken-mensen-ad-blockers\/\" target=\"_blank\">onderzoek van Hubspot<\/a> naar ad blockers bevestigt dat ook. Alleen pop-ups en reclame op de GSM wekken n\u00f3g meer irritatie op.<\/p>\n<p>Onderstaande grafiek laat zien hoe respondenten in vier verschillende landen denken over reclame. Wij zijn deze keer\u00a0heel blij met de laatste plaats van magazine-advertenties. De lage irritatie en veelal hoge waardering voor reclame in magazines is als een rode draad door alle onderzoeken in de afgelopen jaren: mensen zijn onveranderlijk positief. Het karakter van magazines en van het magazine-moment maakt <a href=\"http:\/\/\u201cTV en magazines zijn misschien wel het advertentiemedium bij uitstek\u201d\" target=\"_blank\">het medium tot\u00a0een zeer geschikte en effectieve omgeving voor merken<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9367\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/08\/Chart-of-the-week-less-popular-ads.jpeg\" alt=\"Graph advertising popularity\" width=\"960\" height=\"684\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/08\/Chart-of-the-week-less-popular-ads.jpeg 960w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/08\/Chart-of-the-week-less-popular-ads-300x214.jpeg 300w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><a href=\"http:\/\/www.magazinemedia.be\/nl\/waarom-gebruiken-mensen-ad-blockers\/\" target=\"_blank\">Klik hier<\/a>\u00a0om te lezen welke redenen er zijn om ad blockers te gebruiken<\/p>\n<p>Gerelateerde artikels:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/sorrell-overtuigd-van-het-engagement-effect-van-magazines\/\" target=\"_blank\">Sorrell overtuigd van engagement-effect van magazines<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/tv-en-magazines-zijn-misschien-wel-het-advertentiemedium-bij-uitstek\/\" target=\"_blank\">\u201cTV en magazines zijn misschien wel het advertentiemedium bij uitstek\u201d<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/wie-kijkt-er-nog-naar-magazine-advertenties-70-van-de-lezers\/\" target=\"_blank\">Wie kijkt er nog naar magazine-advertenties?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/auto-advertenties-staan-het-best-magazines\/\" target=\"_blank\">Auto-advertenties staan het best in magazines<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/proof-of-performance-7\/\" target=\"_blank\">Proof of performance: Comparing magazines and other media<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/big-wraps\/why-magazine-media\/\" target=\"_blank\">Why magazine media?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/de-sorrell-equation-luister-naar-de-sir\/\" target=\"_blank\">De Sorrell-equation: luister naar de Sir<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Onlangs deed iemand de uitspraak: &#8220;Bij pre-roll advertenties kijken mensen toch alleen naar het icoontje &#8216;Advertentie Overslaan&#8217;&#8221;. Het recente onderzoek van Hubspot naar ad blockers bevestigt dat ook. Alleen pop-ups en reclame op de GSM wekken n\u00f3g meer irritatie op. Onderstaande grafiek laat zien hoe respondenten in vier verschillende landen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1179,989],"class_list":["post-9366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-hubspot","tag-magazinereclame"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reclame-irritatie top 3<\/title>\n<meta name=\"description\" content=\"Onderstaande grafiek laat zien hoe respondenten in vier verschillende landen denken over reclame. 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