{"id":898,"date":"2015-05-04T09:59:04","date_gmt":"2015-05-04T08:59:04","guid":{"rendered":"http:\/\/www.magazinemedia.be\/consumenten-blijven-inspiratie-zoeken-magazine-media\/"},"modified":"2015-08-24T09:53:22","modified_gmt":"2015-08-24T08:53:22","slug":"consumenten-blijven-inspiratie-zoeken-magazine-media","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/","title":{"rendered":"Consumenten blijven inspiratie zoeken in magazine media"},"content":{"rendered":"<p><span lang=\"NL\">Magazines zijn het meest inspirerende medium. Dat zegt de chief strategy officer van MEC in Londen, Verra Budimlija, op de website van Magnetic naar aanleiding van het recent gepubliceerde onderzoek \u2018The rules of attraction\u2019. <\/span><span lang=\"NL\">Zo hoort u het ook eens van een ander. Wat zegt het onderzoek zelf over inspiratie en magazine media?<br \/>\n<\/span><\/p>\n<p><span lang=\"NL\">Wat zegt het onderzoek zelf over inspiratie en magazine media?<br \/>\n<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/vJNNSdQbxAs\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Allereerst vindt 87% van de ondervraagden dat magazinecontent inspireert en hen op idee\u00ebn brengt. En bijna iedereen heeft op basis hiervan wel eens actie ondernomen, zoals een winkelpunt bezoeken of iets kopen.<\/p>\n<p>Zoals ook uit <a href=\"http:\/\/www.slideshare.net\/magazinemediaBE\/the-magazine-experience\" target=\"_blank\">andere onderzoeken al bleek<\/a>, zijn de belangrijkste functies van magazines idee\u00ebn opdoen, nuttige informatie en iets nieuws leren. Dat geldt in nog sterkere mate voor de zogenaamde &#8220;super-users&#8221; van magazinemerken, d.w.z. diegenen die naast print minimaal 1 scherm raadplegen voor magazinecontent.<\/p>\n<p>Inspiratie zit echter niet alleen in de redactionele content, maar ook in de advertenties. Meer dan enig ander medium vinden consumenten dat advertenties in magazines hen idee\u00ebn geven waar ze vervolgens iets mee doen.<\/p>\n<p><iframe src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/adEZqliB678Jig\" width=\"476\" height=\"400\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Bekijk ook de presentatie over &#8220;belonging&#8221; (erbij horen) &#8211; <a href=\"http:\/\/www.magazinemedia.be\/nl\/magazine-media-attractiever-dan-ooit-28-meer-interactie\" target=\"_blank\">klik hier<\/a><\/p>\n<p><em>Over de studie: De afgelopen twee jaar ondervroeg onderzoeksbureau Crowd DNA in opdracht van de PPA\/Magnetic* ruim 15.000 magazineconsumenten over hun interacties met magazinemerken in alle mogelijke vormen en op verschillende toestellen. Dat leidde tot het formuleren van de zes Rules of Attraction: diepgang, status, erbij horen, inspiratie, invloed en groei. <a href=\"http:\/\/www.magnetic.media\" target=\"_blank\">Zie ook: www.magnetic.media<\/a><\/em><\/p>\n<p class=\"MsoNormal\"><em>De resultaten van The Rules of Attraction zijn in zes krachtige presentaties samengevat. De overige 4 zullen we u de komende weken nog een voor een aanbieden en kort bespreken.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magazines zijn het meest inspirerende medium. Dat zegt de chief strategy officer van MEC in Londen, Verra Budimlija, op de website van Magnetic naar aanleiding van het recent gepubliceerde onderzoek \u2018The rules of attraction\u2019. Zo hoort u het ook eens van een ander. Wat zegt het onderzoek zelf over inspiratie&#8230;<\/p>\n","protected":false},"author":2,"featured_media":899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[10,233,191,234],"class_list":["post-898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-inspiration","tag-magnetic","tag-ppa","tag-rules-of-attraction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumenten blijven inspiratie zoeken in magazine media - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumenten blijven inspiratie zoeken in magazine media - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Magazines zijn het meest inspirerende medium. Dat zegt de chief strategy officer van MEC in Londen, Verra Budimlija, op de website van Magnetic naar aanleiding van het recent gepubliceerde onderzoek \u2018The rules of attraction\u2019. Zo hoort u het ook eens van een ander. Wat zegt het onderzoek zelf over inspiratie...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-04T08:59:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-08-24T08:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/thumbnail_4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"579\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Consumenten blijven inspiratie zoeken in magazine media\",\"datePublished\":\"2015-05-04T08:59:04+00:00\",\"dateModified\":\"2015-08-24T08:53:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/\"},\"wordCount\":281,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"inspiration\",\"Magnetic\",\"PPA\",\"rules of attraction\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/\",\"name\":\"Consumenten blijven inspiratie zoeken in magazine media - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2015-05-04T08:59:04+00:00\",\"dateModified\":\"2015-08-24T08:53:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Consumenten blijven inspiratie zoeken in magazine media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumenten blijven inspiratie zoeken in magazine media - WE MEDIA Magazine Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/","og_locale":"nl_BE","og_type":"article","og_title":"Consumenten blijven inspiratie zoeken in magazine media - WE MEDIA Magazine Media","og_description":"Magazines zijn het meest inspirerende medium. Dat zegt de chief strategy officer van MEC in Londen, Verra Budimlija, op de website van Magnetic naar aanleiding van het recent gepubliceerde onderzoek \u2018The rules of attraction\u2019. Zo hoort u het ook eens van een ander. Wat zegt het onderzoek zelf over inspiratie...","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2015-05-04T08:59:04+00:00","article_modified_time":"2015-08-24T08:53:22+00:00","og_image":[{"width":1125,"height":579,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/thumbnail_4.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/"},"author":{"name":"","@id":""},"headline":"Consumenten blijven inspiratie zoeken in magazine media","datePublished":"2015-05-04T08:59:04+00:00","dateModified":"2015-08-24T08:53:22+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/"},"wordCount":281,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["inspiration","Magnetic","PPA","rules of attraction"],"articleSection":["Research"],"inLanguage":"nl-BE"},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/","name":"Consumenten blijven inspiratie zoeken in magazine media - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2015-05-04T08:59:04+00:00","dateModified":"2015-08-24T08:53:22+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumenten-blijven-inspiratie-zoeken-magazine-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"Consumenten blijven inspiratie zoeken in magazine media"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=898"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/899"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}