{"id":8674,"date":"2016-06-24T09:15:36","date_gmt":"2016-06-24T08:15:36","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=8674"},"modified":"2016-08-01T15:33:23","modified_gmt":"2016-08-01T14:33:23","slug":"lees-dit-niet-roi-magazines-blijkt-weer-de-hoogste","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/lees-dit-niet-roi-magazines-blijkt-weer-de-hoogste\/","title":{"rendered":"ROI magazines is de hoogste"},"content":{"rendered":"<p>Hoeveel extra verkopen genereert uw reclamecampagne? En welk medium heeft de hoogste ROI? Elke adverteerder zal zich deze vragen regelmatig stellen. Op basis van 11 jaar trackingdata &#8211; 1.400 campagnes voor 450 merken &#8211; concludeerde Nielsen nog maar eens dat magazines in vergelijking met andere media* de hoogste \u2018Return on Advertising Spend\u2019 realiseren.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-3.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-9103\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-3.jpg\" alt=\"grafiek 3\" width=\"606\" height=\"432\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-3.jpg 960w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-3-300x214.jpg 300w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><\/a><\/p>\n<p>Gemiddeld leveren magazines 3,94 dollar op voor elke geinvesteerde reclamedollar. Display advertising volgt op enige afstand met een ROI van 2,63 dollar.<\/p>\n<p>Zoals de MPA aangeeft in haar persbericht: \u201cHet afgelopen jaar zagen we een hegemonie van bewijs voor de effectiviteit van printadvertenties en de kracht van magazine media om te overtuigen en te verkopen.\u201d De studie van Nielsen Catalina Solutions (NCS) geeft de Amerikaanse marketeers benchmarks om de ROI van hun eigen mediamix mee te vergelijken. De conclusie? Vrijwel elke mediamix verbetert door het toevoegen van magazines.<\/p>\n<p>De 450 merken zijn verspreid over zeven grote productcategorie\u00ebn: baby, huisdier, health&amp;beauty, voeding, drank, OTC en algemene producten. In vrijwel alle categorie\u00ebn doen magazines het heel goed, zoals de grafiek laat zien.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-2-category.png\"><img decoding=\"async\" class=\"alignnone wp-image-8676\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-2-category-1024x575.png\" alt=\"ROI mediaspend per category\" width=\"515\" height=\"289\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-2-category-1024x575.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-2-category-300x168.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/06\/grafiek-2-category.png 1656w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/a><\/p>\n<p>Wanneer men het kostenaspect niet in de analyse betrekt, blijkt dat televisie de meeste verkopen per bereikt huishouden genereert. Mobile doet dat het best per 1000 reclame-impressies. Daar staan echter relatief hoge investeringen tegenover, waardoor de ROI lager is.<\/p>\n<p>Nielsen integreert de aankoopgegevens van 90 miljoen huishoudens met mediaplatformen in een \u2018single source\u2019. Zo kan het additionele verkoopeffect per medium worden bepaald. NCS presenteerde deze studie \u201cYes, Advertising Works. Now, What\u2019s My ROAS Across Media Platforms?\u201d onlangs op de ARF-conferentie. In onderstaande presentatie kunt u alle resultaten bekijken.<\/p>\n<p><a href=\"http:\/\/www.ncsolutions.com\/wp-content\/uploads\/2016\/06\/NCS-Benchmarks-Across-Media.pdf?MPA\" target=\"_blank\">Bekijk de volledige presentatie hier<\/a><\/p>\n<p><em>*Media: tv, online display &amp; video, mobile, cross-platform, magazines<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Andere artikelen over ROI en reclame-effectiviteit:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/studies-van-adverteerders-bewijzen-print-advertising-verhoogt-aankoopintentie-het-sterkst\/\" target=\"_blank\">TV+online+magazines: hoogste effectiviteit<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/print-magazine-sales-guarantee-niet-verkocht-geld-terug\/\" target=\"_blank\">Print Magazine Sales Guarantee: niet verkocht? Geld terug!<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/waarom-werkt-magazinereclame-beter\/\" target=\"_blank\">Waarom werkt magazinereclame beter?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/wat-zegt-de-neuroscience-over-magazinereclame\/\" target=\"_blank\">Wat zegt neuroscience over magazinereclame?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/slechte-data-verstoren-mediamix-modelling-van-bureaus\/\" target=\"_blank\">Slechte data verstoren mediamix modelling van mediabureaus<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/academy\/topic\/roi\/\" target=\"_blank\">U wilt ROI. Echt?<\/a>\u00a0(Academy)<\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/schwarzkopf-mediaplanning-meer-magazine-media-meer-roi\/\" target=\"_blank\">Schwarzkopf mediaplanning: meer magazine, meer ROI<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/roi-en-magazines-op-zoek-naar-de-optimale-mediamix\/\" target=\"_blank\">ROI en magazines: op zoek naar de optimale mediamix<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/magazines-media-minutes-roi\/\" target=\"_blank\">Magazine Media Minute: ROI<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/gooi-geen-reclamebudget-weg\/\" target=\"_blank\">Gooi geen reclamebudget weg!<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hoeveel extra verkopen genereert uw reclamecampagne? En welk medium heeft de hoogste ROI? Elke adverteerder zal zich deze vragen regelmatig stellen. Op basis van 11 jaar trackingdata &#8211; 1.400 campagnes voor 450 merken &#8211; concludeerde Nielsen nog maar eens dat magazines in vergelijking met andere media* de hoogste \u2018Return on&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8677,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[131,192,79],"class_list":["post-8674","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-effectiviteit","tag-mpa","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ROI magazines blijkt weer de hoogste<\/title>\n<meta name=\"description\" content=\"Obv 11 jaar trackingdata\/1.400 campagnes\/450 merken concludeerde Nielsen dat magazines ivm andere media de hoogste \u2018Return on Advertising Spend\u2019 realiseren\" \/>\n<meta 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