{"id":812,"date":"2015-04-01T07:30:00","date_gmt":"2015-04-01T06:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/cim-bereikstudie-magazines-behouden-enorme-reach\/"},"modified":"2015-07-14T15:02:07","modified_gmt":"2015-07-14T14:02:07","slug":"cim-bereikstudie-magazines-behouden-enorme-reach","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/","title":{"rendered":"CIM-bereikstudie: magazines behouden enorme reach"},"content":{"rendered":"

Even ter herinnering: twee jaar geleden onderging de CIM-bereikstudie een grondige wijziging. Sinds september 2013 worden immers niet enkel het papieren, maar ook het digitale (de digitale versie van het magazine) en het totale bereik (total brand \u2013 de optelsom van papieren en digitale bereik en dat van de website) gepubliceerd en dat bovendien twee keer per jaar.<\/p>\n

Uit de vierde golf blijkt dat magazines nog steeds een zeer groot aantal lezers weten te boeien. \u00e2\u0080\u009cOndanks een daling blijft de reach van magazines enorm\u00e2\u0080\u009d, stelt Bernard Cools, Deputy General Manager van Space en voorzitter van de Technische Commissie Pers van het CIM. \u00e2\u0080\u009cTerwijl we met het digitale, 3G en 4G om de oren worden geslagen, blijven magazines zeer sterk trouw aan papier, met een bereik dat in sommige gevallen boven het miljoen lezers uitkomt\u00e2\u0080\u00a6\u00e2\u0080\u009d<\/p>\n

Dat papieren bereik heeft het moeilijk, maar met een belangrijke uitzondering: het gemiddeld lezersaantal van de Franstalige magazines vertoont een licht positieve trend.<\/p>\n

Die positieve trend zien we duidelijk bij de digitale versie van magazines. Het digitale bereik zorgt voor een groei van 12% van het gemiddelde nettobereik van het medium.<\/p>\n

Wat eerder onderzoek bevestigt, is het feit dat het digitale lezen vooral gebeurt door jongere mensen. \u00e2\u0080\u009cTypische dertigers\u00e2\u0080\u009d, aldus Bernard Cools. Dat terwijl ‘papieren lezers’ dichter aanleunen bij de gemiddelde leeftijd van de Belg.<\/p>\n

Kortom, het digitale bereik zorgt ervoor dat de gemiddelde lezer van magazines verjongt. Iets wat de ‘gemiddelde’ adverteerder vast zal appreci\u00ebren.<\/p>\n","protected":false},"excerpt":{"rendered":"\n

Het CIM publiceerde de vierde golf van zijn vernieuwde Persbereikstudie. De belangrijkste lessen? Magazines staan nog steeds garant voor een enorme reach, tekenen groei op bij de digitale versie en zien zo het bereik verjongen.<\/p>\n","protected":false},"author":2,"featured_media":813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[202,203,204],"class_list":["post-812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-cim","tag-cim2014","tag-reach"],"acf":[],"yoast_head":"\nCIM-bereikstudie: magazines behouden enorme reach - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIM-bereikstudie: magazines behouden enorme reach - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Het CIM publiceerde de vierde golf van zijn vernieuwde Persbereikstudie. De belangrijkste lessen? Magazines staan nog steeds garant voor een enorme reach, tekenen groei op bij de digitale versie en zien zo het bereik verjongen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-01T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-14T14:02:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/cim_logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"330\" \/>\n\t<meta property=\"og:image:height\" content=\"324\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"CIM-bereikstudie: magazines behouden enorme reach\",\"datePublished\":\"2015-04-01T06:30:00+00:00\",\"dateModified\":\"2015-07-14T14:02:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"CIM\",\"CIM2014\",\"reach\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/\",\"name\":\"CIM-bereikstudie: magazines behouden enorme reach - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2015-04-01T06:30:00+00:00\",\"dateModified\":\"2015-07-14T14:02:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CIM-bereikstudie: magazines behouden enorme reach\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CIM-bereikstudie: magazines behouden enorme reach - WE MEDIA Magazine Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/","og_locale":"nl_BE","og_type":"article","og_title":"CIM-bereikstudie: magazines behouden enorme reach - WE MEDIA Magazine Media","og_description":"Het CIM publiceerde de vierde golf van zijn vernieuwde Persbereikstudie. De belangrijkste lessen? Magazines staan nog steeds garant voor een enorme reach, tekenen groei op bij de digitale versie en zien zo het bereik verjongen.","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2015-04-01T06:30:00+00:00","article_modified_time":"2015-07-14T14:02:07+00:00","og_image":[{"width":330,"height":324,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/cim_logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/"},"author":{"name":"","@id":""},"headline":"CIM-bereikstudie: magazines behouden enorme reach","datePublished":"2015-04-01T06:30:00+00:00","dateModified":"2015-07-14T14:02:07+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/"},"wordCount":243,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["CIM","CIM2014","reach"],"articleSection":["Research"],"inLanguage":"nl-BE"},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/","name":"CIM-bereikstudie: magazines behouden enorme reach - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2015-04-01T06:30:00+00:00","dateModified":"2015-07-14T14:02:07+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-bereikstudie-magazines-behouden-enorme-reach\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"CIM-bereikstudie: magazines behouden enorme reach"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=812"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/813"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}