{"id":6950,"date":"2016-02-25T08:36:56","date_gmt":"2016-02-25T07:36:56","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=6950"},"modified":"2016-03-02T12:16:42","modified_gmt":"2016-03-02T11:16:42","slug":"hoe-ziet-een-mediadag-er-vandaag-de-dag-uit","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-ziet-een-mediadag-er-vandaag-de-dag-uit\/","title":{"rendered":"Hoe ziet een &#8216;mediadag&#8217; er vandaag de dag uit?"},"content":{"rendered":"<p style=\"line-height: 18.0pt; background: white; margin: 0cm 0cm 16.2pt 0cm;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">Op basis van TouchPoints*, een multimedia planningstool, kwam men in het Verenigd Koninkrijk tot onderstaande infographic. Deze geeft een mooi beeld van het complexe mediagedrag\u00a0van een consument vandaag.<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0cm 0cm 16.2pt 0cm;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">Het verschil tussen de hele populatie en de Millennials komt hier extra aan bod. Bijvoorbeeld het feit dat 24% van de Millennials minstens een keer per maand een magazine via een app\/browser lezen (vs. 16% van totale volwassen bevolking).<\/span><\/p>\n<p style=\"line-height: 18.0pt; background: white; margin: 0cm 0cm 16.2pt 0cm;\"><span style=\"font-family: 'Georgia','serif'; color: #333333;\">Veel leesplezier!<\/span><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/02\/Touchpoints_Media_Day__infographic.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-6949\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/02\/Touchpoints_Media_Day__infographic-1024x725.jpg\" alt=\"Touchpoints Media Day 2016\" width=\"975\" height=\"690\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/02\/Touchpoints_Media_Day__infographic-1024x725.jpg 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/02\/Touchpoints_Media_Day__infographic-300x212.jpg 300w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=dUGZxozGrgE\" target=\"_blank\">Bekijk het bijbehorende filmpje op Youtube<\/a><\/p>\n<p><span style=\"font-size: 12px;\"><em>*Touchpoints is een multi-media channel planner voor de hele mediasector in de UK. Deze komt tot stand door het integreren van de bereiksmetingen per medium met de &#8216;hub survey&#8217;. \u00a0M<a href=\"http:\/\/www.ipa.co.uk\/page\/how-it-is-being-used#.VsIEnPnhDIV\" target=\"_blank\">eer informatie vindt u hier<\/a><\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op basis van TouchPoints*, een multimedia planningstool, kwam men in het Verenigd Koninkrijk tot onderstaande infographic. Deze geeft een mooi beeld van het complexe mediagedrag\u00a0van een consument vandaag. Het verschil tussen de hele populatie en de Millennials komt hier extra aan bod. Bijvoorbeeld het feit dat 24% van de Millennials&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[1011,889,1045],"class_list":["post-6950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-millennials","tag-multimedia","tag-touchpoints"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hoe ziet een &#039;mediadag&#039; er vandaag de dag uit? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Deze infographic geeft een mooi beeld van het complexe mediagedrag van een consument vandaag\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hoe-ziet-een-mediadag-er-vandaag-de-dag-uit\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hoe ziet een &#039;mediadag&#039; er vandaag de dag uit? 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