{"id":636,"date":"2015-01-14T08:30:00","date_gmt":"2015-01-14T07:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/belgische-content-sites-verhogen-uw-merkwaarden\/"},"modified":"2015-07-07T14:05:25","modified_gmt":"2015-07-07T13:05:25","slug":"belgische-content-sites-verhogen-uw-merkwaarden","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/belgische-content-sites-verhogen-uw-merkwaarden\/","title":{"rendered":"Belgische content sites verhogen uw merkwaarden"},"content":{"rendered":"<p>OPPA heeft een overzicht gemaakt van de brand impact studies die tussen 1 januari en 31 december\u00a02013 werden uitgevoerd door zijn leden.<img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/spacer.gif\" alt=\"--break-\" title=\"--break--\" style=\"font-size: 10px;\">In totaal werden door de leden van OPPA 148 online\u00a0advertenties van 144 campagnes gemeten. Het gaat om 74 merken, voornamelijk uit de sectoren\u00a0FMCG, bank en verzekeringen, retail en telecom.\u00a0De resultaten bevestigen de sterktes van premium content sites, een kwalitatieve content omgeving\u00a0helpt de geloofwaardigheid en het vertrouwen dat de consument in een merk heeft te verhogen :<\/p>\n<ul>\n<li>47% vinden advertenties op\u00a0premium content sites\u00a0geloofwaardig,<\/li>\n<li>55% vinden de advertenties\u00a0positief,<\/li>\n<li>28% verklaart dat ze het\u00a0product ook effectief zullen\u00a0proberen<\/li>\n<li>17% zal over het getoonde\u00a0merk met anderen praten.<\/li>\n<\/ul>\n<p>De conclusies komen overeen met eerdere studies uitgevoerd door OPPA. \u00e2\u0080\u009cIn Content We Trust\u00e2\u0080\u009d\u00a0toonde aan dat het vertrouwen in originele content sites zeer hoog is, en dat het brengen van\u00a0content door professionelen hierbij van doorslaggevende rol is. De \u00e2\u0080\u009cBrand Buzz Survey\u00e2\u0080\u009d van 2012\u00a0toonde aan dat advertenties op premium content aanzetten om over een merk of product te\u00a0spreken.<\/p>\n<p>Bron: OPPA (<a href=\"http:\/\/theppress.be\/oppa\/nl\/Accueil-148\/\" target=\"_blank\">website<\/a>)<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/tabel_1.png\" alt=\"\" class=\"media-image\" height=\"321\" typeof=\"foaf:Image\" width=\"480\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>OPPA heeft een overzicht gemaakt van de brand impact studies die tussen 1 januari en 31 december\u00a02013 werden uitgevoerd door zijn leden.In totaal werden door de leden van OPPA 148 online\u00a0advertenties van 144 campagnes gemeten. Het gaat om 74 merken, voornamelijk uit de sectoren\u00a0FMCG, bank en verzekeringen, retail en telecom.\u00a0De&#8230;<\/p>\n","protected":false},"author":2,"featured_media":637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[124,123,121,122],"class_list":["post-636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-brand-impact-studie","tag-content-website","tag-display","tag-online"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Belgische content sites verhogen uw merkwaarden - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/belgische-content-sites-verhogen-uw-merkwaarden\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Belgische content sites verhogen uw merkwaarden - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"OPPA heeft een overzicht gemaakt van de brand impact studies die tussen 1 januari en 31 december\u00a02013 werden uitgevoerd door zijn leden.In totaal werden door de leden van OPPA 148 online\u00a0advertenties van 144 campagnes gemeten. 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