{"id":6,"date":"2014-06-06T12:08:56","date_gmt":"2014-06-06T11:08:56","guid":{"rendered":"http:\/\/www.magazinemedia.be\/magazines-media-minutes-brand-connection\/"},"modified":"2015-07-07T14:05:37","modified_gmt":"2015-07-07T13:05:37","slug":"magazines-media-minutes-brand-connection","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-media-minutes-brand-connection\/","title":{"rendered":"Magazines Media Minutes: BRAND CONNECTION"},"content":{"rendered":"<p><span>Magazinelezers leven zich volledig in hun magazinemerk in en engageren zich aan de propositie, het perspecfief, de waarden en de content die hen geboden wordt. <\/span><\/p>\n<p><span>Ongeacht wat voor persoon de consument is, welke interesses hij of zij heeft, er is een magazinemerk dat precies bij hem\/haar past. Lezers refereren vaak naar &#8216;hun&#8217; magazine alsof het een vriend is, een culturele gids en een bondgenoot. <\/span><\/p>\n<p><span>Het mediabelevingsonderzoek van TNS vroeg consumenten om verschillende media op 11 criteria te ranken naar de mate waarin dit medium er aan voldoet. Magazinemerken nemen de nummer 1 positie in op alle criteria van nabijheid en verwantschap: <\/span><br \/><span>\u00e2\u0080\u00a2 Identificatie: ik zie mijzelf terug in.. <\/span><br \/><span>\u00e2\u0080\u00a2 Stimulatie: maakt me enthousiast <\/span><br \/><span>\u00e2\u0080\u00a2 Innovatie: houdt me op de hoogte van de laatste trends <\/span><br \/><span>\u00e2\u0080\u00a2 Praktisch gebruik: geeft me praktische tips en motivatie <\/span><\/p>\n<p>\u00a0<span>De keuze van een magazine dat bij onze eigen persoonlijkheid past of dit aanvult, is zelfs vergelijkbaar met de manier waarop we vrienden herkennen en indelen rond gedeelde waarden of interesses. <\/span><br \/><span>1. Lezers hebben hun eigen perceptie van de persoon die ze graag willen zijn <\/span><br \/><span>2. Wanneer een magazine resoneert met het zelfbeeld van de lezer ontstaat er een hoge mate van identificatie, een gevoel van eigenaarschap en &#8216;mijn&#8217; magazine. <\/span><br \/><span>3. &#8216;Hun eigen&#8217; magazine wordt beschouwd als een goed geinformeerde vriend, een helper, facilitator<\/span><br \/><span>4. Het publiek vertrouwt in en zoekt steun bij &#8216;hun&#8217; magazinemerken <\/span><\/p>\n<p><span>Connectie, verbinding is zowel naar binnen als naar buiten gericht. Magazinemerken kunnen zodoende de projectie van de eigen persoonlijkheid zijn:<\/span> <span>52% is het er mee eens dat \u00e2\u0080\u009cmijn magazinekeuze zegt iets over het soort mens dat ik ben\u00e2\u0080\u009d. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Zestig seconden. Zoveel tijd heb je nodig om dit artikel te lezen. Het geeft je snel en overzichtelijk inzicht in een van de eigenschappen van magazines.<\/p>\n","protected":false},"author":1,"featured_media":7,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magazines Media Minutes: BRAND CONNECTION - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-media-minutes-brand-connection\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magazines Media Minutes: BRAND CONNECTION - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Zestig seconden. 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