{"id":5927,"date":"2015-11-17T08:50:00","date_gmt":"2015-11-17T07:50:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=5927"},"modified":"2015-11-19T16:02:04","modified_gmt":"2015-11-19T15:02:04","slug":"hogere-inkomensgroepen-zien-minder-tv-reclame","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hogere-inkomensgroepen-zien-minder-tv-reclame\/","title":{"rendered":"Hogere inkomensgroepen zien minder TV-reclame"},"content":{"rendered":"<p>Met de kerstaankopen in het vooruitzicht, gaan luxe merken steeds meer adverteren, vooral op televisie. Voor de hogere inkomensgroepen blijken echter juist digitale media en magazines de bron van inspiratie en onderzoek voor luxe producten. De zogenaamde \u2018luxe shoppers\u2019 zien ook veel minder televisiereclame (-12%) dan anderen.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Seen-advertising.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5929\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Seen-advertising.png\" alt=\"Graph - seen advertising\" width=\"324\" height=\"341\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Seen-advertising.png 324w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Seen-advertising-285x300.png 285w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><\/p>\n<p>Uit recent onderzoek onder Amerikaanse internetgebruikers (augustus 2015) blijkt dat 63% televisiereclame had gezien in de voorgaande 30 dagen. Onder de \u2018luxe shoppers\u2019 &#8211; mensen met plannen om luxe producten aan te kopen &#8211; was dat echter aanzienlijk minder, slechts 51%. Dat reclame minder gezien wordt door luxe shoppers geldt ook voor andere media (zie grafiek), maar veel minder sterk.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Channels-used-for-inspiration.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5930\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Channels-used-for-inspiration.png\" alt=\"Graph: Channels used for inspiration\" width=\"324\" height=\"490\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Channels-used-for-inspiration.png 324w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/11\/Grafiek-Channels-used-for-inspiration-198x300.png 198w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><\/p>\n<p>Juist de mensen die meer luxe producten kopen, de hogere inkomens, blijken televisie ook minder te gebruiken. Als het gaat om inspiratie en productonderzoek voor luxe merken, staan digitale media bovenaan (63%), gevolgd door aanbevelingen van derden en magazines (45%), zo toont een ander onderzoek van begin 2015 aan.<\/p>\n<p>Bron: <a href=\"http:\/\/www.emarketer.com\/Article\/Luxury-Shoppers-See-Fewer-Ads\/1013120#sthash.F0DUHIN9.dpuf\" target=\"_blank\">eMarketer<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Met de kerstaankopen in het vooruitzicht, gaan luxe merken steeds meer adverteren, vooral op televisie. Voor de hogere inkomensgroepen blijken echter juist digitale media en magazines de bron van inspiratie en onderzoek voor luxe producten. De zogenaamde \u2018luxe shoppers\u2019 zien ook veel minder televisiereclame (-12%) dan anderen. Uit recent onderzoek&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[959,126,958],"class_list":["post-5927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-luxe-producten","tag-magazines","tag-tv-reclame"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hogere inkomensgroepen zien minder TV-reclame - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Voor de hogere inkomensgroepen blijken digitale media en magazines de bron van inspiratie en onderzoek, zij zien minder televisiereclame (-12%) dan anderen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/hogere-inkomensgroepen-zien-minder-tv-reclame\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hogere inkomensgroepen zien minder TV-reclame - 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