{"id":5423,"date":"2015-12-28T14:41:04","date_gmt":"2015-12-28T13:41:04","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=5423"},"modified":"2016-01-04T11:53:51","modified_gmt":"2016-01-04T10:53:51","slug":"trends-in-mobile-apps-wearables-3","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/","title":{"rendered":"Trends in mobile, apps & wearables"},"content":{"rendered":"

Naast online advertentiefraude is mobile het meest \u2018trending\u2019 onderwerp in de mediawereld. En met reden, want het aandeel van mobile advertising is de snelste groeier in de reclamebestedingen. Volgens Forrester besteden consumenten nu al meer tijd aan mobiel internet dan aan internet via de PC, meer bepaald in groeilanden. Daarom onderstaand overzicht van de belangrijkste feiten en cijfers uit het FIPP Special Report over Mobile, apps en wearables.<\/p>\n

Iedereen lijkt het erover eens te zijn: mobile is de toekomst. Onderstaande grafiek geeft aan hoe in een jaar tijd het wereldwijde internetgebruik is verschoven: +39% via gsm, +17% via tablets en -13% via laptop en desktop computers. Tussen 2009 en 2015 groeide mobiel internetgebruik exponentieel van 0,7% naar 33,4%, aldus We Are Social en StatCounter begin dit jaar.<\/p>\n

In 2014 gebruikten 797,1 miljoen volwassenen een mobiel apparaat om toegang te krijgen tot het internet (bron: GlobalWebIndex).<\/p>\n

Mobile first<\/strong><\/p>\n

80% van de internetgebruikers wereldwijd bezit inmiddels een smartphone en de helft beschikt over een tablet. Dagelijks besteden zij gemiddeld 2 uur van hun tijd aan mobiel internet. Naast tablets en vooral smartphones zien we recent ook de opkomst van de wearables, zoals smartwatches, fitness armbanden en smart-brillen. Voorop lopen daarbij Azi\u00eb, Groot-Brittanni\u00eb en de Verenigde Staten. Smartwatches zijn voorlopig nog een nichemarkt (1 op 10 internetgebruikers volgens GlobalWebIndex).<\/p>\n

Forrester voorspelt een acceleratie in de ontwikkeling van mobiele betalingen, gezondheid en opleiding in 2015. Een voorbeeld: in Kenia is de totale waarde van transacties via smartphones al evenredig aan het BNP van het hele land, aldus dezelfde bron.<\/p>\n

\u201cWij maken print voor de winst en digital voor de groei,\u201d zegt Chris Kerwin, Head of Publishing bij BBC. \u201cBBC Good Food transformeert tot een digitale business met vele gezichten en met content beschikbaar op alle devices en platformen.\u201d Hij voegt eraan toe dat \u201cmobile first\u201d Good Food\u2019s huidige strategie is.<\/p>\n

Atomisatie van content<\/strong><\/p>\n

De smartphone, tablet en wearables veroorzaken een omslag in contentproductie en uitgeven. Er is een duidelijke trend naar \u201catomisatie\u201d van content, wat zoveel wil zeggen als het opdelen van content in kleinere brokstukken (tekst en beeld) die op zich kunnen staan en uitnodigen of verleiden tot contentconsumptie op andere platformen.<\/p>\n

Contentatomisatie wordt gedreven door sociale media en veranderende internetgewoontes. Dit dwingt uitgevers tot het publiceren van korte, aansprekende content via een groot aantal platformen, vooral mobile, wearables en sociale media. Lezers kiezen content die hen interesseert, vaak op aanraden van vrienden op social media, of wat bovenaan staat bij zoekmachines. De homepages van dagbladen en magazines krijgen steeds meer de functie die deze media offline ook hebben: een volledig aanbod van bij het mediamerk behorende content brengen.<\/p>\n

\u2018Engaging\u2019 nieuws en content blijkt overigens een langer leven beschoren dan zogenaamde \u2018fillers\u2019 (kleine brokstukken). Dit levert websites meer unieke bezoekers en cre\u00ebert bovendien een waardevolle inventaris voor advertising.<\/p>\n

Download het volledige\u00a0rapport hier\u00a0<\/a><\/strong><\/p>\n

* FIPP publiceert in 2015 een reeks interessante \u2018Special Reports\u2019 over de meest actuele trends in de globale mediawereld. Onderwerpen zijn:<\/em><\/span><\/p>\n

    \n
  1. Video<\/strong><\/a>\u00a0(deel 1<\/a> & deel 2<\/a>)<\/em><\/span><\/li>\n
  2. Social media<\/strong><\/a><\/em><\/span><\/li>\n
  3. Mobile<\/strong><\/a><\/em><\/span><\/li>\n
  4. Big data<\/strong><\/a><\/em><\/span><\/li>\n
  5. Digital Revenue<\/strong><\/a><\/em><\/span><\/li>\n
  6. Content<\/a><\/em><\/span><\/li>\n
  7. Magazine media (multi-platform brands) (October 2015)<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Naast online advertentiefraude is mobile het meest \u2018trending\u2019 onderwerp in de mediawereld. En met reden, want het aandeel van mobile advertising is de snelste groeier in de reclamebestedingen. Volgens Forrester besteden consumenten nu al meer tijd aan mobiel internet dan aan internet via de PC, meer bepaald in groeilanden. Daarom…<\/p>\n","protected":false},"author":2,"featured_media":6558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[898,83,818],"class_list":["post-5423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-apps","tag-mobile","tag-wearables"],"acf":[],"yoast_head":"\nTrends in mobile, apps & wearables - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"onderstaand overzicht van de belangrijkste feiten en cijfers uit het FIPP Special Report over Mobile, apps en wearables\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in mobile, apps & wearables - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"onderstaand overzicht van de belangrijkste feiten en cijfers uit het FIPP Special Report over Mobile, apps en wearables\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-28T13:41:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-01-04T10:53:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/wearables.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"586\" \/>\n\t<meta property=\"og:image:height\" content=\"293\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Trends in mobile, apps & wearables\",\"datePublished\":\"2015-12-28T13:41:04+00:00\",\"dateModified\":\"2016-01-04T10:53:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/\"},\"wordCount\":500,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"apps\",\"mobile\",\"wearables\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/\",\"name\":\"Trends in mobile, apps & wearables - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2015-12-28T13:41:04+00:00\",\"dateModified\":\"2016-01-04T10:53:51+00:00\",\"description\":\"onderstaand overzicht van de belangrijkste feiten en cijfers uit het FIPP Special Report over Mobile, apps en wearables\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trends in mobile, apps & wearables\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trends in mobile, apps & wearables - WE MEDIA Magazine Media","description":"onderstaand overzicht van de belangrijkste feiten en cijfers uit het FIPP Special Report over Mobile, apps en wearables","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/","og_locale":"nl_BE","og_type":"article","og_title":"Trends in mobile, apps & wearables - WE MEDIA Magazine Media","og_description":"onderstaand overzicht van de belangrijkste feiten en cijfers uit het FIPP Special Report over Mobile, apps en wearables","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2015-12-28T13:41:04+00:00","article_modified_time":"2016-01-04T10:53:51+00:00","og_image":[{"width":586,"height":293,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/12\/wearables.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/"},"author":{"name":"","@id":""},"headline":"Trends in mobile, apps & wearables","datePublished":"2015-12-28T13:41:04+00:00","dateModified":"2016-01-04T10:53:51+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/"},"wordCount":500,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["apps","mobile","wearables"],"articleSection":["Research"],"inLanguage":"nl-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/","name":"Trends in mobile, apps & wearables - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2015-12-28T13:41:04+00:00","dateModified":"2016-01-04T10:53:51+00:00","description":"onderstaand overzicht van de belangrijkste feiten en cijfers uit het FIPP Special Report over Mobile, apps en wearables","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/trends-in-mobile-apps-wearables-3\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"Trends in mobile, apps & wearables"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/5423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=5423"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/5423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/6558"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=5423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=5423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=5423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}