{"id":542,"date":"2014-11-24T08:54:43","date_gmt":"2014-11-24T07:54:43","guid":{"rendered":"http:\/\/www.magazinemedia.be\/tv-magazines-better-together-2\/"},"modified":"2015-07-07T14:05:28","modified_gmt":"2015-07-07T13:05:28","slug":"tv-magazines-better-together","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tv-magazines-better-together\/","title":{"rendered":"Tv &#038; magazines: better together"},"content":{"rendered":"<p class=\"MsoNormal\"><span lang=\"NL\">Het verbetert volgens het mediabureau de dekking, de effectiviteit en efficiency van uw campagne aanzienlijk! <\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL\">De synergie die de combinatie van televisie- en magazinereclame oplevert, valt niet echt een nieuw inzicht te noemen. <b>In onze nieuwste <a href=\"http:\/\/www.magazinemedia.be\/nl\/academy\/topic\/roi\" target=\"_blank\">Update over ROI<\/a><\/b> kunt u daar nog enkele andere onderzoeken op naslaan. Maar een herbevestiging, specifiek voor onze eigen markt en in deze tijden van mobiel internet en sociale media, is natuurlijk zeer welkom. <\/span><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><span lang=\"NL\">We geven u dan ook graag de belangrijkste conclusies van <a href=\"http:\/\/www.space.be\/\" target=\"_blank\">Space <\/a>mee (ze verschenen in Essentials van 30 oktober 2014):<\/span><\/p>\n<ul>\n<li><span lang=\"NL\">\u00a0<\/span><span lang=\"NL\">De gedeeltelijke vervanging door contacten via de magazinepers van &#8216;\u00ab mono-tv &#8216;\u00bb contacten <b>verbetert de dekking aanzienlijk<\/b>: van +7 % tot zelfs +26 %, afhankelijk van de doelgroep (zie grafiek hieronder specifiek op doelgroep 18-54).<b><\/span><\/li>\n<\/ul>\n<p><span lang=\"NL\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/tv-magazines-better-together_0.jpeg\" height=\"165\" width=\"260\"><\/span><\/p>\n<ul>\n<li>\u00a0<span lang=\"NL\">Deze gedeeltelijke vervanging gaat niet gepaard met een stijging van budget. Integendeel, volgens onze inschattingen (die van Space, nvdr.), gaat <strong>deze vervanging bijna altijd gepaard met een vermindering van de bruto mediakost<\/b>, met ratio&#8217;s die kunnen oplopen tot -33 %.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span lang=\"NL\">De combinatie van reclame in tv + magazines doet het aantal contacten bij de consumenten met een laag tv-gebruik aanzienlijk stijgen. Bij deze groep kan de proportionele optimalisatie ten aanzien van de mono-tv-plannen de 50 % overstijgen!<\/span><\/li>\n<\/ul>\n<ul>\n<li>\u00a0<span lang=\"NL\">Deze <b>combinatie van contacten via verschillende media zou ook de effici\u00ebntie moeten verbeteren<\/b>, op het vlak van gemeten impact van de campagnes of op het vlak van effect op de verkoop van de betrokken producten.<\/span><\/li>\n<\/ul>\n<p class=\"MsoNormal\"><span lang=\"NL\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL\">Op <\/span><span lang=\"NL\"><a href=\"http:\/\/www.magazinemedia.be\"><span>www.magazinemedia.be<\/span><\/a><\/span><span lang=\"NL\"> hebben we al vaker aandacht besteedt aan de voordelen van een multimediacampagne met magazines. Onder <a href=\"http:\/\/www.magazinemedia.be\/nl\/academy\/topic\/roi\" target=\"_blank\">Academy\/ROI <\/a>vindt u alle eerdere artikelen handig bij elkaar, net als de Update over ROI (eventueel te downloaden en te printen).<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><span><span lang=\"NL\">Andere bronnen over dit onderwerp:<\/span><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL\">1\/ <a href=\"http:\/\/www.magazinemedia.be\/nl\/academy\/topic\/pop)%20\" target=\"_blank\">Academy\/Proof of Performance (FIPP)<\/a>: artikels, PDF van het boekje, webinar en gerelateerde artikels <br \/><\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL\">2\/ <a href=\"http:\/\/www.spacemaker.be\/public\/Oct2014CIMCrossTVandMagNL.pdf\" target=\"_blank\">Space Essentials<\/a>\u00a0<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"NL\">Optimaliseer uw tv-campagne: verschuif een deel van uw tv-budget naar magazines. Dat concludeert Space op basis van zijn analyses van de Cross Media-data die het CIM recentelijk openstelde.<\/span><\/p>\n","protected":false},"author":3,"featured_media":543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[91,79,90],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-bernard-cools","tag-roi","tag-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tv &amp; magazines: better together - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tv-magazines-better-together\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tv &amp; magazines: better together - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Optimaliseer uw tv-campagne: verschuif een deel van uw tv-budget naar magazines. 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