{"id":494,"date":"2014-10-28T09:14:58","date_gmt":"2014-10-28T08:14:58","guid":{"rendered":"http:\/\/www.magazinemedia.be\/consumentenmagazines-trekken-influentials-aan\/"},"modified":"2016-02-16T09:52:47","modified_gmt":"2016-02-16T08:52:47","slug":"consumentenmagazines-trekken-influentials-aan","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/","title":{"rendered":"Consumentenmagazines trekken influentials aan"},"content":{"rendered":"<p><span lang=\"NL-BE\">Influentials (ook wel bekend als influencers) zijn gegeerd goed bij reclamemakers en adverteerders. Ze staan immers bekend om hun brede kennissenkring die ze be\u00efnvloeden met hun mening. Maar waar vind je deze influentials en welke media consumeren ze? IP Press maakte een interessante analyse op basis van de Semiometrie-studie.<\/span><\/p>\n<p><span lang=\"NL-BE\">Hieruit blijkt dat er een grote overeenkomst is tussen de waarden van deze influentials en de heavy lezers van consumentenmagazines (bij gespecialiseerde magazines als motoren- of wielerbladen ligt het voor de hand dat de heavy lezers invloed uitoefenen op hun &#8216;gemeenschap&#8217;). Beide doelgroepen hebben een bepaalde type waarden, die kunnen gegroepeerd worden onder de noemer Materialisme. <\/span><span lang=\"NL-BE\">Deze gemeenschappelijke materialistische waarden komen tot uiting in de woorden &#8216;kostbaar&#8217;, &#8216;goud&#8217;, &#8216;juweel&#8217;, &#8216;beloning&#8217; en &#8216;kopen&#8217;. Verder vallen de waarden samen in het veld van Idealisme en Ambitie en zien <\/span><span lang=\"NL-BE\">we een hoge waardering voor het veld van de Traditie en het veld van de Sensualiteit.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials.jpg\"><img decoding=\"async\" class=\"alignleft wp-image-6957\" style=\"margin: 5px;\" title=\"Klik op tabel om te vergroten.\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-300x225.jpg\" alt=\"graphiquep16nl influentials\" width=\"463\" height=\"347\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-300x225.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-1024x768.jpg 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2014\/10\/graphiquep16nl-influentials.jpg 1500w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span lang=\"NL-BE\">We kunnen dezelfde analyse ook doortrekken naar de gelezen rubrieken. Daaruit blijkt dat de pagina&#8217;s over schoonheid, de radio- en tv-programma&#8217;s, de celebrity-pagina&#8217;s, en de rubrieken koken, mode, welzijn, dieet, gastronomie en wooninrichting lezers trekken die zich onderscheiden door hoge cijfers voor materialistische waarden. Dat zijn dus rubrieken die we vooral aantreffen in consumentenmagazines zoals tv-bladen en vrouwenbladen.<\/span><\/p>\n<p><span lang=\"NL-BE\">Kortom: meer dan nuttige informatie over de commerci\u00eble doeltreffendheid van tijdschriften als medium.<\/span><\/p>\n<p><span lang=\"NL-BE\">Meer weten hierover? <a href=\"http:\/\/www.ipb.be\/node\/3126\" target=\"_blank\">Klik hier<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"NL-BE\">IP Press gebruikte de Semiometrie-studie om aan te tonen dat zowel heavy lezers van consumentenmagazines als influentials grote fan zijn van materialistische waarden. Het wijst erop dat magazinelezers niet alleen zichzelf, maar ook anderen aanzetten tot kopen.<\/span><\/p>\n","protected":false},"author":2,"featured_media":495,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[73,246,72],"class_list":["post-494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-influentials","tag-ip-press","tag-semiometrie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consumentenmagazines trekken influentials aan - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Influentials (ook wel bekend als influencers) zijn gegeerd goed bij reclamemakers en adverteerders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/consumentenmagazines-trekken-influentials-aan\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumentenmagazines trekken influentials aan - 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