{"id":458,"date":"2014-10-10T09:38:30","date_gmt":"2014-10-10T08:38:30","guid":{"rendered":"http:\/\/www.magazinemedia.be\/magazine-media-minute-audience-attention\/"},"modified":"2015-07-07T14:05:30","modified_gmt":"2015-07-07T13:05:30","slug":"magazine-media-minute-audience-attention","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazine-media-minute-audience-attention\/","title":{"rendered":"MAGAZINE MEDIA MINUTE: Audience Attention"},"content":{"rendered":"<p class=\"MsoNormal\"><span lang=\"NL-BE\">Onverdeelde aandacht, het is iets waar zowat elk medium \u00e9n elke adverteerder tegenwoordig van dromen. Het wordt immers steeds uitzonderlijker in een &#8216;multitaskende&#8217; wereld. Magazines houden deze sterkte al enkele decennia vast, wars van elke maatschappelijke evolutie. Iets om fier op te zijn.<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL-BE\"><span>\u00a0<\/span><\/span><\/p>\n<p class=\"MsoListParagraphCxSpFirst\"><span lang=\"NL-BE\"><span>&#8211;<\/span><\/span><span lang=\"NL-BE\">Relaxen, ontsnappen en mezelf verwennen. Dat zijn de drie belangrijkste redenen die lezers geven om een magazine ter hand te nemen. (Bron: IPA TouchPoints)<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><span lang=\"NL-BE\"><span>&#8211;<\/span><\/span><span lang=\"NL-BE\">Magazines worden meestal thuis gelezen. Bovendien is het vooral een individuele ervaring. Ondergedompeld worden in een magazine is echt me-time. (Bron: IP De MediaMerken)<\/span><\/p>\n<p class=\"MsoListParagraphCxSpMiddle\"><span lang=\"NL-BE\"><span>&#8211;<\/span><\/span><span lang=\"NL-BE\">Magazines staan symbool voor een &#8216;pauze&#8217;. Bij het lezen gaat de aandacht volledig naar het magazine door het cre\u00ebren van een &#8216;oase van engagement&#8217;. (Bron: IPC AdSense)<\/span><\/p>\n<p class=\"MsoListParagraphCxSpLast\"><span lang=\"NL-BE\"><span>&#8211;<\/span><\/span><span lang=\"NL-BE\">Magazines worden het minst gecombineerd met een ander medium. 45% consumeert tegelijkertijd een ander medium. Bij kranten is dit 50%, bij radio 55%, tv 62% en internet 91%. Ook wanneer het gaat om de combinatie met een andere activiteit, scoren magazines het best (10% tegenover bijvoorbeeld 20% voor tv). (Bron: BIGresearch)<\/span><\/p>\n<p class=\"MsoNormal\"><span lang=\"NL-BE\">Meer lezen over de <a href=\"http:\/\/www.magazinemedia.be\/nl\/research-mediamerken\" target=\"_blank\">audience attention van magazines.<\/a> <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p><span lang=\"NL-BE\">Een minuut. Zoveel tijd heb je nodig om dit artikel te lezen. Het geeft je snel en overzichtelijk inzicht in een van de eigenschappen van magazines.<\/span><\/p>\n","protected":false},"author":3,"featured_media":459,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[59,17],"class_list":["post-458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-audience","tag-me-time"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGAZINE MEDIA MINUTE: Audience Attention - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazine-media-minute-audience-attention\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGAZINE MEDIA MINUTE: Audience Attention - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Een minuut. 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