{"id":44626,"date":"2022-12-19T08:46:54","date_gmt":"2022-12-19T07:46:54","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=44626"},"modified":"2022-12-22T16:16:02","modified_gmt":"2022-12-22T15:16:02","slug":"dit-had-u-moeten-lezen-in-2022","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/dit-had-u-moeten-lezen-in-2022\/","title":{"rendered":"Dit had u moeten lezen in 2022"},"content":{"rendered":"<p><em><strong>Ook in 2022 hielp Magazine Media u verder vooruit bij het inschatten van de evoluties in (magazine) media. De kans dat u al onze artikels gelezen heeft, is klein. Daarom een bloemlezing van de strafste stukken.<\/strong><\/em><\/p>\n<p>Al tien jaar is Magazine Media intussen uw gids in het magazine- en medialandschap. Ook dit jaar namen we onze missie ter harte en doken we dieper in het verhaal achter bepaalde magazines zoals <a href=\"https:\/\/wemedia.be\/magazinemedia\/dankzij-zijn-expertise-is-onze-site-een-referentie-inzake-televisieprogrammas\/\" target=\"_blank\" rel=\"noopener\">Cin\u00e9 T\u00e9l\u00e9 Revue<\/a>, <a href=\"https:\/\/wemedia.be\/magazinemedia\/hoe-de-digitalising-ook-kleinere-magazines-kansen-biedt-het-verhaal-van-leventail\/\" target=\"_blank\" rel=\"noopener\">L\u2019Eventail<\/a>, <a href=\"https:\/\/wemedia.be\/magazinemedia\/dz-magazine-versterkt-de-wekelijkse-kracht-van-de-zondag\/\" target=\"_blank\" rel=\"noopener\">DZ Magazine<\/a> en <a href=\"https:\/\/wemedia.be\/magazinemedia\/kristof-pitteurs-bruzz-print-is-ons-meest-visibele-medium\/\" target=\"_blank\" rel=\"noopener\">Bruzz<\/a>.<\/p>\n<p>Maar we beperkten ons natuurlijk niet tot verhalen uit eigen stal. Neen, we vroegen ook aan adverteerders hoe zij over het medium denken, zoals <a href=\"https:\/\/wemedia.be\/magazinemedia\/nancy-van-zeebroeck-colruyt-laagste-prijzen-over-magazine-media-magazines-dragen-bij-aan-ons-merkimago\/\">Colruyt Laagste Prijzen<\/a>.<\/p>\n<p>De missie van Magazine Media is immers om marketeers te inspireren en vooruit te helpen bij het maken van hun keuzes. Daarom is het belangrijk nieuwe termen als <a href=\"https:\/\/wemedia.be\/magazinemedia\/euh-brand-suitability\/\">brand suitability<\/a> of <a href=\"https:\/\/wemedia.be\/magazinemedia\/euh-mediadiversiteit-raf-njotea\/\">mediadiversiteit<\/a> goed te begrijpen, of belangrijke evoluties in medialand goed te volgen. Denken we maar aan de actualiteit rond <a href=\"https:\/\/wemedia.be\/magazinemedia\/wie-is-er-bang-voor-de-dma\/\">DMA<\/a> of <a href=\"https:\/\/wemedia.be\/magazinemedia\/cookieless-de-zoveelste-broodnodige-stand-van-zaken\/\">cookieless<\/a> het afgelopen jaar.<\/p>\n<p>Een van de trends dit jaar was de hernieuwde aandacht voor <a href=\"https:\/\/wemedia.be\/magazinemedia\/newsletters-multifunctioneel-en-relevanter-dan-ooit\/\" target=\"_blank\" rel=\"noopener\">newsletters<\/a>. Dat de Belgen de <a href=\"https:\/\/wemedia.be\/magazinemedia\/belgen-grootste-newsletter-verslinders-ter-wereld\/\">grootste newsletterconsumenten<\/a> zijn, heeft daar allicht mee te maken. Ook op onze jaarlijkse conferentie MAGnify was het <a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-vijf-innovaties-in-de-magazinewereld-en-een-strategie-om-erop-in-te-spelen\/\">een thema<\/a>.<\/p>\n<p>MAGnify ging voor het eerst sinds corona weer fysiek door en <a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-waarom-u-erbij-had-moeten-zijn\/\">dat hebben de deelnemers geweten<\/a>. Naast de presentatie van Lucio Mesquita had Jacqueline Loch het over <a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-jacqueline-loch-ziet-een-explosie-aan-mogelijkheden-om-met-het-publiek-van-magazinemerken-in-interactie-te-treden\/\" target=\"_blank\" rel=\"noopener\">de link tussen magazines en e-commerce<\/a>.<\/p>\n<p>De meeste impact maakte echter de Franse Am\u00e9lie Benisty (<a href=\"https:\/\/www.acpm.fr\/\" target=\"_blank\" rel=\"noopener\">ACPM<\/a>). Ze presenteerde de resultaten van een Franse studie over <a href=\"https:\/\/wemedia.be\/magazinemedia\/acpm-amelie-benisty\/\" target=\"_blank\" rel=\"noopener\">de impact van printcampagnes op online zoekgedrag<\/a>. Het zorgde voor heel wat <a href=\"https:\/\/wemedia.be\/magazinemedia\/studie-over-impact-van-perscampagnes-op-search-doet-de-ronde-bij-belgische-mediabureaus\/\">interesse bij de vaderlandse mediabureaus<\/a>.<\/p>\n<p>Met <a href=\"https:\/\/wemedia.be\/magazinemedia\/wat-de-stumpa-winnaars-meenemen-van-hun-cannes-avontuur\/\" target=\"_blank\" rel=\"noopener\">het relaas van de StuMPA-winnaars<\/a> zorgde Magazine Media opnieuw voor eigen actualiteit, maar het beste nieuws kwam allicht uit neutrale hoek. In de CIM-studie die in oktober verscheen deden magazines en hun online verlengstukken het immers goed. Met als conclusie: <a href=\"https:\/\/wemedia.be\/magazinemedia\/6-belgen-op-10-lezen-wekelijks-een-weekblad\/\" target=\"_blank\" rel=\"noopener\">6 Belgen op 10 lezen wekelijks een weekblad<\/a>. Ons jaar kon toen al niet meer stuk.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ook in 2022 hielp Magazine Media u verder vooruit bij het inschatten van de evoluties in (magazine) media. De kans dat u al onze artikels gelezen heeft, is klein. Daarom een bloemlezing van de strafste stukken. Al tien jaar is Magazine Media intussen uw gids in het magazine- en medialandschap&#8230;.<\/p>\n","protected":false},"author":413,"featured_media":44627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-44626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dit had u moeten lezen in 2022 - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Ook in 2022 hielp Magazine Media u verder vooruit bij het inschatten van de evoluties in media. 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