{"id":4176,"date":"2015-08-06T08:43:57","date_gmt":"2015-08-06T07:43:57","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4176"},"modified":"2015-08-05T10:55:54","modified_gmt":"2015-08-05T09:55:54","slug":"5-redenen-voor-magazine-media-in-de-mix","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/5-redenen-voor-magazine-media-in-de-mix\/","title":{"rendered":"5 redenen voor magazine media in de mix"},"content":{"rendered":"<p>Juist voor de start van het nieuwe reclameseizoen (Back to school!) herinneren we u er nog eens aan waarom magazine media meer aandacht verdienen in uw mediamix.<\/p>\n<ol>\n<li><span style=\"text-decoration: underline;\"> Magazines hebben een hoge ROI<\/span><\/li>\n<\/ol>\n<p>Accountability-onderzoek toont aan dat magazines ondergewaardeerd worden in mediamixstudies. En dat geldt niet alleen bij ons, maar het is wereldwijd het geval. Magazines leveren hoge \u2018<a href=\"http:\/\/www.magazinescanada.ca\/uploads_managed\/MediaFiles\/1126_roiandintenttobuy.pdf\" target=\"_blank\">returns on investment<\/a>\u2019, omdat ze meer dan andere media aanzetten tot kopen.<\/p>\n<ol start=\"2\">\n<li><span style=\"text-decoration: underline;\"> Meer waar voor uw geld<\/span><\/li>\n<\/ol>\n<p>Campagneanalyses\u00a0bevestigen steeds weer dat door overbesteding televisie te maken heeft met afnemende meeropbrengsten. En dat terwijl magazinecampagnes niet optimaal ingezet worden, doordat ze onder het breekpunt van de curve blijven. Hogere investeringen in magazines resulteren dan ook in een <a href=\"http:\/\/www.magazinescanada.ca\/uploads\/File\/AdServices\/FastFacts\/2011ConsumerEN\/51MagazineEffectiveness.pdf\" target=\"_blank\">netto stijging van verkopen<\/a>.<\/p>\n<ol start=\"3\">\n<li><span style=\"text-decoration: underline;\"> Advertenties in print magazine beinvloeden consumenten<\/span><\/li>\n<\/ol>\n<ul>\n<li>83%\u00a0van consumenten noemt hen als bron van ideeen en inspiratie<\/li>\n<li>81%\u00a0heeft actie ondernomen (aankoop of bezoek)<\/li>\n<li>32%\u00a0waardeert magazines als inspirerend (vergelijk 12% gemiddeld voor alle andere media).<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><span style=\"text-decoration: underline;\"> Magazines bereiken interessante doelgroepen<\/span><\/li>\n<\/ol>\n<p>Magazines richten zich op alle soorten interesses en passies: er is wel een magazine voor iedereen! Magazines zijn heel selectief op interessante doelgroepen als early adopters, alsook op via andere media <a href=\"http:\/\/www.magazinescanada.ca\/uploads_managed\/MediaFiles\/1147_targetinghighvalueconsumers.pdf\" target=\"_blank\">moeilijk te bereiken hoog welstandige groepen<\/a>.<\/p>\n<ol start=\"5\">\n<li><span style=\"text-decoration: underline;\"> Consumenten vertrouwen magazines<\/span><\/li>\n<\/ol>\n<p>Magazineadvertenties worden gezien als betrouwbaar en een geloofwaardige bron van informatie. Consumenten vinden magazine websites bovendien een van betrouwbaarste betaalde online media.<\/p>\n<p>Het potentieel van magazines wordt zelden volledig benut en dat is jammer. De ROI van de mediamix verbetert namelijk met een hoger aandeel van magazine media in de mix.<\/p>\n<p>Bronnen: &#8220;<a href=\"http:\/\/fipp.com\/news\/opinion\/explaining-magazines-high-return-on-investment\" target=\"_blank\">Explaining magazines&#8217; high return on investment,&#8221; FIPP, July 21, 2015<\/a>; Crowd DNA Rules of Attraction, Magnetic, 2014\/15; FastFacts, Magazines Canada, 2014.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juist voor de start van het nieuwe reclameseizoen (Back to school!) herinneren we u er nog eens aan waarom magazine media meer aandacht verdienen in uw mediamix. Magazines hebben een hoge ROI Accountability-onderzoek toont aan dat magazines ondergewaardeerd worden in mediamixstudies. En dat geldt niet alleen bij ons, maar het&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[13,96,79],"class_list":["post-4176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-advertising","tag-mediamix","tag-roi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 redenen voor magazine media in de mix<\/title>\n<meta name=\"description\" content=\"waarom magazine media in de mix meer aandacht verdienen. 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