{"id":41605,"date":"2021-12-09T11:32:46","date_gmt":"2021-12-09T10:32:46","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41605"},"modified":"2021-12-09T15:39:03","modified_gmt":"2021-12-09T14:39:03","slug":"cim-50-jaar-welke-rol-zal-het-cim-spelen-in-de-toekomst","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cim-50-jaar-welke-rol-zal-het-cim-spelen-in-de-toekomst\/","title":{"rendered":"Welke rol zal het CIM spelen in de toekomst?"},"content":{"rendered":"<p><em>Het CIM viert in 2021 zijn vijftigste verjaardag. De veranderingen in de media en de communicatiesector lijken momenteel alleen maar te versnellen. Welke rol zal het CIM in de toekomst spelen in het Belgische medialandschap?<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Lees ook:\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/incidentele-gebruiker-is-het-nieuwe-goud-van-mediabedrijven\/\" target=\"_blank\" rel=\"noopener\">Incidentele gebruikers zijn het nieuwe goud van mediabedrijven<\/a><\/strong><\/p>\n<p>De realiteit van vandaag verschilt in alle opzichten van die van 50 jaar geleden, waardoor de meting van media almaar complexer wordt. Nieuwe vormen van reclame in- en verkoop, internationale concurrentie, automatisering, en reclamecampagnes die gebaseerd zijn op bijna real time data, maken dat use cases diverser en gebruikers veeleisender zijn.<\/p>\n<p>In de debatreeks &#8216;Credibility In Media. WTF!&#8217; kwamen alle stakeholders van het CIM aan het woord. Zij gaven hun mening over de verwachte evolutie van het CIM. Van de 5 debatten heeft het CIM nu een samenvatting gemaakt die een goed beeld geeft van de verwachtingen.<\/p>\n<p>In de samenvatting hoort u, in volgorde van verschijnen:<\/p>\n<ul>\n<li>Luc Suykens, UBA<\/li>\n<li>Massimo Papa, RMB<\/li>\n<li>Fran\u00e7ois Chaudoir, Space<\/li>\n<li>Jean-Paul Phillipot, RTBF<\/li>\n<li>Christian Van Thillo, DPG Media<\/li>\n<li>Wilfried Celis, DPG Media<\/li>\n<li>Thierry Hugot, Rossel Group<\/li>\n<li>Sylvie Irzi, Telenet Group<\/li>\n<li>Hugues Rey, Havas Media Group<\/li>\n<li>Yves Wemers, BNP Parisbas Fortis<\/li>\n<li>Stef Peeters, CIM<\/li>\n<\/ul>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/MgmZFtwMPRQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ook interessant:<\/p>\n<p>[<a href=\"https:\/\/www.mediaspecs.be\/cim-in-een-stroomversnelling-auditeren-en-certifieren-cim-matinee-2021\/\" target=\"_blank\" rel=\"noopener\">via Mediaspecs<\/a>] CommPass gaf op 2 december het CIM de opportuniteit om zijn technische commissies tekst en uitleg te laten geven over wat er precies gebeurt binnen de verschillende studies.<\/p>\n<p>Lees hier verder:\u00a0<a href=\"https:\/\/www.mediaspecs.be\/cim-in-een-stroomversnelling-auditeren-en-certifieren-cim-matinee-2021\/\" target=\"_blank\" rel=\"noopener\">CIM Matin\u00e9e 2021 &#8211; CIM in een stroomversnelling: auditeren en certifi\u00ebren?<\/a><\/p>\n<p>Lees ook:<\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/met-2022-in-aantocht-hoe-zit-het-met-third-party-cookies\/\" target=\"_blank\" rel=\"noopener\">Hoe zit het met de third party cookie? Wordt 2022 cookieless?<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/visual-priming-in-de-cookieloze-toekomst\/\" target=\"_blank\" rel=\"noopener\">Visual priming in de cookieloze toekomst<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/waar-ligt-de-toekomst-van-mediabureaus\/\" target=\"_blank\" rel=\"noopener\">Waar ligt de toekomst van mediabureaus?<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Het CIM viert in 2021 zijn vijftigste verjaardag. De veranderingen in de media en de communicatiesector lijken momenteel alleen maar te versnellen. Welke rol zal het CIM in de toekomst spelen in het Belgische medialandschap? Lees ook:\u00a0Incidentele gebruikers zijn het nieuwe goud van mediabedrijven De realiteit van vandaag verschilt in&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41606,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[3181,3173,202,2421,3170,3177,3180,3171,3168,3169,1247,3175,3172,90,3179,275,3176,1749,996,3174,3178],"class_list":["post-41605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-bnp-parisbas-fortis-2","tag-christian-van-thillo","tag-cim","tag-dpg-media","tag-francois-chaudoir","tag-havas-media-group","tag-hugues-rey-2","tag-jean-paul-phillipot","tag-luc-suykens","tag-massimo-papa","tag-rmb","tag-rossel-group","tag-rtbf","tag-space","tag-stef-peeters","tag-sylvie-irzi","tag-telenet-group","tag-thierry-hugot","tag-uba-2","tag-wilfried-celis","tag-yves-wemers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CIM 50 jaar: Welke rol zal het CIM spelen in de toekomst?<\/title>\n<meta name=\"description\" content=\"CIM 50 jaar: In de debatreeks &#039;Credibility In Media. 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