{"id":41142,"date":"2021-10-11T14:33:30","date_gmt":"2021-10-11T12:33:30","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41142"},"modified":"2021-10-11T14:42:04","modified_gmt":"2021-10-11T12:42:04","slug":"ad-in-the-picture-delhaize-superplus-2","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/ad-in-the-picture-delhaize-superplus-2\/","title":{"rendered":"Ad in the Picture: Delhaize Superplus (Annelore Van Hove)"},"content":{"rendered":"
Annelore Van Hove<\/strong>, Media & Channel Manager bij Delhaize over magazine media:<\/header>\n

“De sterkte van print komt vooral naar voren wanneer je aan branding of positionering werkt. Zo hebben we voor onze tijdelijke switch naar Belhaize print heel bewust ingeschakeld.<\/p>\n

Ook native advertising \u2013 zowel online als in print \u2013 zetten we geregeld in. Zo kunnen we de link maken tussen de lopende campagne en onze content. Native advertising past uitstekend bij magazines: je wilt immers geloofwaardigheid cre\u00ebren en informatie geven. Twee elementen die de sterktes van magazines vormen. Vergeet daarnaast ook niet dat je met ge\u00ebngageerde lezers zit: ze betalen voor hun blad en velen hebben zelfs een abonnement. Dat weerspiegelt zich ook op de adverteerders die erin aanwezig zijn.”<\/p>\n

Lees ons volledige interview met Annelore hier<\/a><\/p>\n

[metaslider id=4196]<\/p>\n","protected":false},"excerpt":{"rendered":"

Annelore Van Hove, Media & Channel Manager bij Delhaize over magazine media: “De sterkte van print komt vooral naar voren wanneer je aan branding of positionering werkt. Zo hebben we voor onze tijdelijke switch naar Belhaize print heel bewust ingeschakeld. Ook native advertising \u2013 zowel online als in print \u2013…<\/p>\n","protected":false},"author":10,"featured_media":41143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[54,2936,3059,3058],"class_list":["post-41142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture","tag-ad-in-the-picture","tag-annelore-van-hove","tag-delhaize-2","tag-superplus"],"acf":[],"yoast_head":"\nAd in the Picture: Delhaize met Annelore Van Hove<\/title>\n<meta name=\"description\" content=\"Annelore Van Hove, Delhaize:\u00a0De sterkte van print komt vooral naar voren wanneer je aan branding of positionering werkt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/ad-in-the-picture-delhaize-superplus-2\/\" 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