{"id":41128,"date":"2021-10-11T08:30:59","date_gmt":"2021-10-11T06:30:59","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=41128"},"modified":"2021-10-11T14:42:32","modified_gmt":"2021-10-11T12:42:32","slug":"ad-in-the-picture-luminus","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/ad-in-the-picture-luminus\/","title":{"rendered":"Ad in the Picture : Luminus (Bart Swings)"},"content":{"rendered":"<p><em>Bart Swings, Marketing Communication &amp; Brand Manager over magazine media:<\/em><\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Hoe tevreden zijn jullie van het resultaat?<\/strong><\/span><\/h2>\n<p><strong>BS: &#8220;<\/strong>Een aantal brand parameters, waaronder awareness en brand recognition, is positief bijgesteld. Ook over het tactische luik zijn we tevreden: de traffic naar onze site zat goed.<\/p>\n<p>We wisten natuurlijk op voorhand dat magazines de reach relatief traag opbouwen. Daarom kozen we voor print als verbinding tussen twee waves van de campagne. Bij het einde van wave 1 \u2013 toen print nog maar net liep \u2013 stelden we ons even de vraag of het wel werkte, maar dat kwam helemaal goed bij wave 2. We zijn dus heel tevreden over het feit dat we magazines ingezet hebben als een contentlaag om de twee waves te ondersteunen.&#8221;<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/bart-swings-luminus-over-magazine-media-elk-medium-heeft-zn-eigen-unieke-mix-unieke-evenwicht\/\" target=\"_blank\" rel=\"noopener\">Lees het volledige interview met Bart Swings hier<\/a><\/p>\n<p>[metaslider id=4196]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bart Swings, Marketing Communication &amp; Brand Manager over magazine media: Hoe tevreden zijn jullie van het resultaat? BS: &#8220;Een aantal brand parameters, waaronder awareness en brand recognition, is positief bijgesteld. Ook over het tactische luik zijn we tevreden: de traffic naar onze site zat goed. We wisten natuurlijk op voorhand&#8230;<\/p>\n","protected":false},"author":10,"featured_media":41129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[54,2851,3055,2852],"class_list":["post-41128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture","tag-ad-in-the-picture","tag-bart-swings","tag-knack-2","tag-luminus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ad in the Picture : Luminus (Bart Swings) - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Luminus - Ad in the picture - 2 maand elektriciteit gratis - Bart Swings - Roularta Media - Knack\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/ad-in-the-picture-luminus\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad in the Picture : Luminus (Bart Swings) - 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