{"id":40243,"date":"2021-06-23T08:30:20","date_gmt":"2021-06-23T06:30:20","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=40243"},"modified":"2021-06-22T13:30:41","modified_gmt":"2021-06-22T11:30:41","slug":"cannes-lions-print-publishing-le-chocolat-des-francais","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cannes-lions-print-publishing-le-chocolat-des-francais\/","title":{"rendered":"Le Chocolat des Fran\u00e7ais &#8211; Cannes Lions Print &#038; Publishing"},"content":{"rendered":"<p><em>\u201cGardez uniquement le meilleur de la France\u201d <\/em>de nieuwe campagne van Chocolat des Fran\u00e7ais won een Lion Bronze Print &amp; Publishing. Deze prachtige reclamecampagne promoot zijn nieuwe limited edition-tablets en brengt hulde aan het leven, aan Frankrijk, &#8220;dat we zo missen&#8221;.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/www.lovethework.com\/awards\/print-publishing-lions-123?year=2021\" target=\"_blank\" rel=\"noopener\">Ontdek hier alle Print &amp; Publishing Lions van Cannes Lions 2021<\/a><\/strong><\/p>\n<p>Om liefhebbers van Frankrijk te verleiden, heeft Le Chocolat des Fran\u00e7ais samengewerkt met het TBWA \\ Paris-bureau om tabletverpakkingen in beperkte oplage en hun communicatiecampagne te cre\u00ebren die de waarden van het merk eren, met kennis van authenticiteit en delicatesse.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40236 size-medium\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Bouchons-800x600-1-512x384.jpg\" alt=\"Cannes Lions Print &amp; Publishing - Lions Bronze Chocolat des Francais Bouchons\" width=\"512\" height=\"384\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Bouchons-800x600-1-512x384.jpg 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Bouchons-800x600-1-768x576.jpg 768w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Bouchons-800x600-1-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Bouchons-800x600-1.jpg 800w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>In deze door Covid geteisterde tijden brengt de campagne een eerbetoon aan het leven dat iedereen heel snel hoopt te vinden, met de goede en slechte tijden die Frankrijk zo charmant maken. Door te spelen met de paradox van positieve en negatieve clich\u00e9s over Frankrijk, nodigt de campagne op humoristische wijze de liefhebbers van ons land uit om het beste van Frankrijk te behouden: Le Chocolat des Fran\u00e7ais en het positieve clich\u00e9 op de planken.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40233 size-medium\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-BirHakeim-800x600-1-512x384.jpg\" alt=\"Cannes Lions Print &amp; Publishing: Lion Bronze Chocolat des Francais BirHakeim\" width=\"512\" height=\"384\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-BirHakeim-800x600-1-512x384.jpg 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-BirHakeim-800x600-1-768x576.jpg 768w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-BirHakeim-800x600-1-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-BirHakeim-800x600-1.jpg 800w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Een kleurrijke, grafische campagne gebouwd op illustraties die werden geproduceerd in samenwerking met getalenteerde kunstenaars: Beatrix de Gevigney, Cl\u00e9ment Soulmagnon, Laur\u00e8ne Boglio, Hubert Poirot Bourdain, Leonie Despres, Charlotte Molas en Simon Bournel-Bosson. Ze werden allemaal gekozen vanwege hun gevarieerde, fijne en creatieve stijlen, die perfect passen bij de stijl van het merk.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-40230 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Talon-800x600-1-512x384.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Talon-800x600-1-512x384.jpg 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Talon-800x600-1-768x576.jpg 768w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Talon-800x600-1-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Talon-800x600-1.jpg 800w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-40227 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Restaurant-800x600-1-512x384.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Restaurant-800x600-1-512x384.jpg 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Restaurant-800x600-1-768x576.jpg 768w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Restaurant-800x600-1-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Restaurant-800x600-1.jpg 800w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-40239 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Greves-800x600-1-512x384.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Greves-800x600-1-512x384.jpg 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Greves-800x600-1-768x576.jpg 768w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Greves-800x600-1-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Greves-800x600-1.jpg 800w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-40224 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Petanque-800x600-1-512x384.jpg\" alt=\"\" width=\"512\" height=\"384\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Petanque-800x600-1-512x384.jpg 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Petanque-800x600-1-768x576.jpg 768w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Petanque-800x600-1-295x221.jpg 295w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/06\/Chocolat-des-Francais-Petanque-800x600-1.jpg 800w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Lees ook :<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/stumpa-2020-2021-de-winnaars\/\" target=\"_blank\" rel=\"noopener\"><em>STUMPA 2020-2021 :\u00a0<\/em>de winnaars<\/a><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/cannes-in-the-picture-onze-favorieten\/\" target=\"_blank\" rel=\"noopener\">Cannes in the Picture: ontdek onze favoriete Leeuwen<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u201cGardez uniquement le meilleur de la France\u201d de nieuwe campagne van Chocolat des Fran\u00e7ais won een Lion Bronze Print &amp; Publishing. Deze prachtige reclamecampagne promoot zijn nieuwe limited edition-tablets en brengt hulde aan het leven, aan Frankrijk, &#8220;dat we zo missen&#8221;. Ontdek hier alle Print &amp; Publishing Lions van Cannes&#8230;<\/p>\n","protected":false},"author":10,"featured_media":40237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[1285,2975,277,2976,2977],"class_list":["post-40243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture","tag-awards","tag-bronze","tag-cannes-lions","tag-le-chocolat-des-francais","tag-print-publishing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cannes Lions Print &amp; Publishing - Le Chocolat des Fran\u00e7ais<\/title>\n<meta name=\"description\" content=\"\u201cGardez uniquement le meilleur de la France\u201d de nieuwe campagne van Chocolat des Fran\u00e7ais won een Bronze Lion Cannes Lions Print &amp; Publishing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/cannes-lions-print-publishing-le-chocolat-des-francais\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cannes Lions Print &amp; 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