{"id":40,"date":"2014-04-17T22:59:59","date_gmt":"2014-04-17T21:59:59","guid":{"rendered":"http:\/\/www.magazinemedia.be\/magazines-media-minutes-advertising-influence-2\/"},"modified":"2015-07-07T14:05:40","modified_gmt":"2015-07-07T13:05:40","slug":"magazines-media-minutes-advertising-influence","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-media-minutes-advertising-influence\/","title":{"rendered":"Magazines Media Minutes: ADVERTISING INFLUENCE"},"content":{"rendered":"

Wat magazines ‘zeggen’ is belangrijk voor het lezerspubliek. En dat geldt zowel voor reclame als voor redactionele stukken. Lezers bekijken ze beide als relevante en nuttige inhoud, die hen be\u00efnvloedt. ‘Reclameonderbrekingen’ bestaan niet in magazines. Er is enkel content.<\/span><\/h4>\n

1\/ Advertenties in magazines worden even goed herinnerd als redactionele stukken<\/span> (beide halen een percentage van 54%). (Bron: Maganomics \u2013 PPA)<\/span><\/span>
2\/ Advertenties hebben voor lezers zowat dezelfde invloed als redactionele pagina’s<\/span> (63% versus 66%) (Bron: Maganomics \u2013 PPA)<\/span><\/span>
3\/ Magazines worden door consumenten gebruikt als inspiratiebron<\/span> en dat geldt ook voor de advertenties. (Bron: All media are social – De Persgroep) <\/span><\/span>
4\/ Magazines zijn het meest activerend medium<\/span>. Ze moedigen aan om meer informatie te zoeken, om inlichtingen in te winnen en om tot aankoop over te gaan. (Bron: De Mediamerken \u2013 IP)<\/span><\/span>
5\/ Consumenten staan duidelijk open voor informatie<\/span> in magazines. Ook hier geldt dat die informatie zich niet tot de redactionele context hoeft te beperken. Infomercials of sponsored content zijn dus een uitstekend format om een boodschap over te brengen. (Bron: All media are social \u2013 De Persgroep)<\/span><\/span>
6\/ Magazinelezers zijn sterk gehecht aan hun titel<\/span>. Dat engagement heeft een positieve invloed op de advertenties. (Bron: Engagement \u2013 Sanoma)<\/span><\/span><\/p>\n

Meer lezen over de advertising influence van magazines? Lees onze artikels over Maganomics<\/a><\/span>, All media are social<\/a><\/span>, Engagement<\/a><\/span>, De Mediamerken<\/a><\/span>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Zestig seconden. Zoveel tijd heb je nodig om dit artikel te lezen. Het geeft je snel en overzichtelijk inzicht in een van de eigenschappen van magazines. <\/p>\n","protected":false},"author":1,"featured_media":41,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"\nMagazines Media Minutes: ADVERTISING INFLUENCE - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-media-minutes-advertising-influence\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magazines Media Minutes: ADVERTISING INFLUENCE - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Zestig seconden. 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