{"id":39815,"date":"2021-05-10T08:19:17","date_gmt":"2021-05-10T06:19:17","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=39815"},"modified":"2021-05-10T14:17:06","modified_gmt":"2021-05-10T12:17:06","slug":"de-toekomst-van-magazines-je-ziet-het-bij-vogue-the-future-issue","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/de-toekomst-van-magazines-je-ziet-het-bij-vogue-the-future-issue\/","title":{"rendered":"De toekomst van magazines? Je ziet het bij Vogue"},"content":{"rendered":"<p><em>De toekomst van fashion is steeds virtueler en maakt nu al druk gebruik van videogames, slimme spiegels en apps.\u00a0<a class=\"body-link\" href=\"https:\/\/www.vogue.nl\/fashion\/fashion-nieuws\/a35851957\/gucci-wanna-ar-vr-schoenen\/\" target=\"_blank\" rel=\"noopener\" data-vars-ga-outbound-link=\"https:\/\/www.vogue.nl\/fashion\/fashion-nieuws\/a35851957\/gucci-wanna-ar-vr-schoenen\/\">Gucci verkoopt virtuele kledingitems<\/a>,\u00a0<strong>Balenciaga<\/strong> presenteert de show via een <strong>videogame<\/strong>\u00a0en <a class=\"body-link\" href=\"https:\/\/www.vogue.nl\/beauty-health\/make-up\/a35632401\/chanel-lipscanner-nieuwe-app-lippenstift\/\" target=\"_blank\" rel=\"noopener\" data-vars-ga-outbound-link=\"https:\/\/www.vogue.nl\/beauty-health\/make-up\/a35632401\/chanel-lipscanner-nieuwe-app-lippenstift\/\">Chanel heeft een app om de perfecte lippenstift vanaf je eigen bank te proberen<\/a>. Dan kun je als iconisch modemagazine niet achterblijven. Vogue Nederland lanceerde dus haar <strong>allereerste AR-cover<\/strong>.\u00a0<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Lees ook:\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/5-zintuigen-op-het-zicht\/\" target=\"_blank\" rel=\"noopener\">5 zintuigen: op het zicht<\/a><\/strong><\/p>\n<h2 class=\"body-h2\">De eerste AR\u00a0<em>Vogue<\/em>-cover<\/h2>\n<p class=\"body-text\">Het <a class=\"body-link\" href=\"https:\/\/www.vogue.nl\/magazine\/a36162916\/vogue-future-issue-mei-2021\/#\" target=\"_blank\" rel=\"noopener\" data-vars-ga-outbound-link=\"https:\/\/www.vogue.nl\/magazine\/a36162916\/vogue-future-issue-mei-2021\/#\">Vogue meinummer,\u00a0<em>The Future Issue<\/em><\/a>, heeft een cover met een AR-filter die je via Instagram kunt uitproberen. Capitola.Social, een Nederlandse pionier op AR en VR gebied, ontwikkelde de filter. Voor de cover van de nieuwe Vogue ging Capitola.Social aan de slag met de Giambattista Valli-jurk die model\u00a0Lauren Ernwein\u00a0op de cover draagt.<a href=\"https:\/\/wemedia.be\/magazinemedia\/waarom-telecom-kinderspeelgoed-en-autoverzekeringen-in-magazine-media-adverteren\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\" wp-image-39819 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/05\/Vogue-The-Future-Issue-demo.png\" alt=\"Vogue The Future Issue - demo\" width=\"309\" height=\"484\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/05\/Vogue-The-Future-Issue-demo.png 450w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/05\/Vogue-The-Future-Issue-demo-327x512.png 327w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><\/a><\/p>\n<p class=\"body-text\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/waarom-telecom-kinderspeelgoed-en-autoverzekeringen-in-magazine-media-adverteren\/\" target=\"_blank\" rel=\"noopener\">Zoals we al eerder schreven<\/a>: QR-codes zijn nog helemaal actueel. Dat heeft niks te maken met de code zelf natuurlijk, maar alles met de snelle ontwikkelingen van de technologie erachter. Scan de QR-code op pagina 24 in het issue met de camera van je smartphone. &#8220;Open de <em>pop-up<\/em>, en richt je camera vervolgens op de\u00a0<em>Vogue<\/em>-cover. En tad\u00e1,\u00a0<em>you&#8217;ve got the<\/em><em> magic&#8221;, zoals Vogue het zelf zegt.<\/em><\/p>\n<p class=\"body-text\">Deze stunt geeft ons een prachtig inkijkje in de mogelijke toekomst van magazine media. Zo betoverend kan papier + tech zijn.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6791299741666947072\/\" target=\"_blank\" rel=\"noopener\">Bekijk het effect hier zelf<\/a>.<\/p>\n<p><em>Lees ook:\u00a0<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/de-5-gewoontes-van-effectieve-adverteerders\/\" target=\"_blank\" rel=\"noopener\">De 5 gewoontes van effectieve adverteerders<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/waarom-telecom-kinderspeelgoed-en-autoverzekeringen-in-magazine-media-adverteren\/\" target=\"_blank\" rel=\"noopener\">Waarom telecom, kinderspeelgoed en autoverzekeringen in magazine media adverteren<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/hoe-effectief-is-creativiteit-in-reclame\/\" target=\"_blank\" rel=\"noopener\">Hoe effectief is creativiteit in reclame?<\/a><\/em><\/li>\n<\/ul>\n<div class=\"embed embed-image embed-image-center embed-image-extrasmall\" data-align=\"center\" data-size=\"extrasmall\">\n<div class=\"embed-inner crop-1x1\">\n<div class=\"embed-image-wrap aspect-ratio-1x1\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>De toekomst van fashion is steeds virtueler en maakt nu al druk gebruik van videogames, slimme spiegels en apps.\u00a0Gucci verkoopt virtuele kledingitems,\u00a0Balenciaga presenteert de show via een videogame\u00a0en Chanel heeft een app om de perfecte lippenstift vanaf je eigen bank te proberen. Dan kun je als iconisch modemagazine niet achterblijven&#8230;.<\/p>\n","protected":false},"author":10,"featured_media":39816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[231,1909,2926,208],"class_list":["post-39815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-ar","tag-qr","tag-the-future-issue","tag-vogue"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De toekomst van magazines? Je ziet het bij Vogue The Future Issue<\/title>\n<meta name=\"description\" content=\"De toekomst van fashion is steeds virtueler. Dan kun je als iconisch modemagazine niet achterblijven. 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