{"id":3965,"date":"2015-07-27T09:01:18","date_gmt":"2015-07-27T08:01:18","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=3965"},"modified":"2015-07-28T08:33:05","modified_gmt":"2015-07-28T07:33:05","slug":"22-tweetable-truths-about-magazine-media","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/22-tweetable-truths-about-magazine-media\/","title":{"rendered":"22 tweetable truths about magazine media"},"content":{"rendered":"<p>We kunnen er lang en breed over praten, over magazine media, bedoelen we. Want er is zoveel te vertellen over de ontwikkeling van sterke magazinemerken in het mobiele tijdperk. Maar we zouden veel liever kort en krachtig zijn, zoals onze Amerikaanse collega\u2019s met hun \u201822 tweetbare waarheden over magazine media\u2019.<\/p>\n<p>Enkele voorbeelden:<\/p>\n<ul>\n<li>Magazine media\u2019s gross audience grew over 10% in Q1 2015 vs. 2014<br \/>\n<em><span style=\"font-size: 12px;\">Source: Magazine Media 360\u00b0 Brand Audience Report<\/span><\/em><\/li>\n<li>91% of U.S. adults read print magazines<br \/>\n<span style=\"font-size: 12px;\"><em>Source: GfK MRI Fall 2014<\/em><\/span><\/li>\n<li>Purchase influencers value and welcome magazine media ads more than ads on TV<br \/>\n<span style=\"font-size: 12px;\"><em>Source: Experian, Simmons Multi-Media Engagement Study, Spring 2014<\/em><\/span><\/li>\n<li>Want real primetime? The top 25 print magazines reach more adults &amp; teens than the top 25 primetime TV shows<br \/>\n<span style=\"font-size: 12px;\"><em>Source: Carat Insight\/Nielsen, September 2013-March 2014<\/em><\/span><\/li>\n<li>Brands achieve higher brand favorability &amp; purchase intent in print magazine ads than they do online or on TV<br \/>\n<span style=\"font-size: 12px;\"><em>Source: InsightExpress 2014<\/em><\/span><\/li>\n<\/ul>\n<p>In bijlage alle 22 tweetbare waarheden.<\/p>\n<p>\u201cHet is altijd inspirerend om het magazine media verhaal aan de hand van cijfers verteld te zien,\u201d zegt MPA\u2019s president en CEO Mary Berner, \u201cvooral nu we een groeiend publiek, inclusief de meest interessante doelgroepen, bereiken met onze vertrouwde en gewaardeerde content via nieuwe platformen en formaten.&#8221;<\/p>\n<p>De MPA lanceerde deze twittercampagne naar aanleiding van de uitgave van hun Magazine Media Factbook, editie 2015, waarin een overzicht wordt gegeven van recent onderzoek en ander bewijs voor de kracht van magazine media. Sinds 2014 publiceert de MPA geintegreerde bereikcijfers van magazinemerken, inclusief mobiele platforms\u00a0 als smartphones en tablets. Dat veranderde het aanzien van magazine media in de Verenigde Staten in zeer positieve zin (<a href=\"http:\/\/www.magazinemedia.be\/nl\/unilever-roemt-innovatie-bij-magazine-media\/\" target=\"_blank\">lees hier de reactie van een grote adverteerder<\/a>).<\/p>\n<p>M<a href=\"http:\/\/www.magazine.org\/sites\/default\/files\/2015MagazineMediaFactbook.pdf\" target=\"_blank\">eer info hier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We kunnen er lang en breed over praten, over magazine media, bedoelen we. Want er is zoveel te vertellen over de ontwikkeling van sterke magazinemerken in het mobiele tijdperk. Maar we zouden veel liever kort en krachtig zijn, zoals onze Amerikaanse collega\u2019s met hun \u201822 tweetbare waarheden over magazine media\u2019&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":3997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[814,192,813],"class_list":["post-3965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magazinemerken","tag-mpa","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>22 tweetable truths about magazine media - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/22-tweetable-truths-about-magazine-media\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 tweetable truths about magazine media - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"We kunnen er lang en breed over praten, over magazine media, bedoelen we. 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