{"id":39024,"date":"2021-02-12T09:18:48","date_gmt":"2021-02-12T08:18:48","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=39024"},"modified":"2021-02-12T09:18:48","modified_gmt":"2021-02-12T08:18:48","slug":"magazines-print-voorbij-allure-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/","title":{"rendered":"Magazines, print voorbij: Allure Magazine"},"content":{"rendered":"<p><em>Magazines zijn voor veel mensen nog steeds een \u2018boekske\u2019 en synoniem met de papieren uitgave. Print blijft vandaag belangrijk, maar veel magazinemerken zijn echte mediaplatformen geworden met een diversiteit aan verschijningsvormen. Print voorbij. Zoals Allure Magazine, dat dit jaar een eigen beleveniswinkel in New York opent.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Lees ook:\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/digitaal-lezen-van-magazines-neemt-toe\/\" target=\"_blank\" rel=\"noopener\">Digitaal lezen van magazines neemt toe<\/a><\/strong><\/p>\n<p>De uitgever Cond\u00e9 Nast was zich al vroeg bewust van de noodzaak om magazinemerken te bouwen. Beauty-titel Allure Magazine, dat dit jaar 30 jaar bestaat, is daarvan een schoolvoorbeeld.<\/p>\n<p>Sinds de jaren \u201890 heeft Allure Magazine al de Best of Beauty Awards, waarbij de redactie en de lezers hun eigen cosmetica-favorieten kiezen. Ook op het gebied van e-commerce is het magazinemerk al lang actief met het succesvolle beauty box abonnement (jaarlijks 20% groei). Iedere maand krijgen de abonnees van de box 6 nieuwe beauty-producten thuisbezorgd.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-39028 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Allure-Magazine-Beauty-Box-February-2021-1.png\" alt=\"Allure Magazine Beauty Box February 2021\" width=\"640\" height=\"382\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Allure-Magazine-Beauty-Box-February-2021-1.png 1399w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Allure-Magazine-Beauty-Box-February-2021-1-512x306.png 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Allure-Magazine-Beauty-Box-February-2021-1-1024x611.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Allure-Magazine-Beauty-Box-February-2021-1-768x458.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Dit jaar is het de bedoeling om samen met ST\u00d4UR Group, gespecialiseerd in winkels voor uitgevers, een winkel in New York te openen. De ruimte (270 m\u00b2) moet een totale retailervaring worden met een geselecteerd productaanbod, AR-toepassingen (try-on), slimme spiegels en in-store events, zoals bijvoorbeeld master classes.<\/p>\n<p>Allure Magazine rapporteert wereldwijd een printoplage van ruim 1 miljoen met een bereik van 4,9 miljoen lezers, digitaal 6,3 miljoen unieke bezoekers en 3,9 miljoen sociale-media-volgers.<\/p>\n<p>Bronnen: <a href=\"https:\/\/beautybox.allure.com\/home\/#current-months-box\" target=\"_blank\" rel=\"noopener\">Allure<\/a>, <a href=\"https:\/\/www.businessoffashion.com\/news\/beauty\/allure-magazine-to-open-store-in-new-york\" target=\"_blank\" rel=\"noopener\">Business of Fashion<\/a><\/p>\n<p>Lees ook:<\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/live-journalistiek-brengt-nieuwe-dynamiek-voor-magazines-kranten-adverteerders\/\" target=\"_blank\" rel=\"noopener\">Live journalistiek brengt nieuwe dynamiek voor magazines en kranten (en adverteerders)<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/magazines-print-voorbij-hoe-conde-nast-magazines-vertaalt-in-video\/\" target=\"_blank\" rel=\"noopener\">Magazines, print voorbij: hoe Cond\u00e9 Nast magazines vertaalt in video<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/8-magazines-die-van-u-een-betere-marketeer-maken\/\" target=\"_blank\" rel=\"noopener\">8 magazines die van u een betere marketeer maken<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Magazines zijn voor veel mensen nog steeds een \u2018boekske\u2019 en synoniem met de papieren uitgave. Print blijft vandaag belangrijk, maar veel magazinemerken zijn echte mediaplatformen geworden met een diversiteit aan verschijningsvormen. Print voorbij. Zoals Allure Magazine, dat dit jaar een eigen beleveniswinkel in New York opent. Lees ook:\u00a0Digitaal lezen van&#8230;<\/p>\n","protected":false},"author":10,"featured_media":39031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2847,839,2848,759,2507],"class_list":["post-39024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-allure-magazine","tag-beauty","tag-beyond-print","tag-conde-nast","tag-print-voorbij"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magazines, print voorbij: Allure Magazine - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Print voorbij. Zoals Allure Magazine van Cond\u00e9 Nast dat dit jaar een eigen beleveniswinkel in New York opent.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magazines, print voorbij: Allure Magazine - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Print voorbij. Zoals Allure Magazine van Cond\u00e9 Nast dat dit jaar een eigen beleveniswinkel in New York opent.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-12T08:18:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/02-2015-10-julia-roberts-barcode-large.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"535\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esther\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@magazinemediaBE\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"esther\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/\"},\"author\":{\"name\":\"esther\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8\"},\"headline\":\"Magazines, print voorbij: Allure Magazine\",\"datePublished\":\"2021-02-12T08:18:48+00:00\",\"dateModified\":\"2021-02-12T08:18:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/\"},\"wordCount\":245,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"Allure Magazine\",\"beauty\",\"beyond print\",\"Conde Nast\",\"print voorbij\"],\"articleSection\":[\"Cases &amp; Inspiration\"],\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/\",\"name\":\"Magazines, print voorbij: Allure Magazine - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2021-02-12T08:18:48+00:00\",\"dateModified\":\"2021-02-12T08:18:48+00:00\",\"description\":\"Print voorbij. Zoals Allure Magazine van Cond\u00e9 Nast dat dit jaar een eigen beleveniswinkel in New York opent.\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magazines, print voorbij: Allure Magazine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8\",\"name\":\"esther\",\"sameAs\":[\"https:\/\/twitter.com\/magazinemediaBE\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Magazines, print voorbij: Allure Magazine - WE MEDIA Magazine Media","description":"Print voorbij. Zoals Allure Magazine van Cond\u00e9 Nast dat dit jaar een eigen beleveniswinkel in New York opent.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/","og_locale":"nl_BE","og_type":"article","og_title":"Magazines, print voorbij: Allure Magazine - WE MEDIA Magazine Media","og_description":"Print voorbij. Zoals Allure Magazine van Cond\u00e9 Nast dat dit jaar een eigen beleveniswinkel in New York opent.","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2021-02-12T08:18:48+00:00","og_image":[{"width":535,"height":727,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/02-2015-10-julia-roberts-barcode-large.jpg","type":"image\/jpeg"}],"author":"esther","twitter_card":"summary_large_image","twitter_creator":"@magazinemediaBE","twitter_misc":{"Geschreven door":"esther","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/"},"author":{"name":"esther","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8"},"headline":"Magazines, print voorbij: Allure Magazine","datePublished":"2021-02-12T08:18:48+00:00","dateModified":"2021-02-12T08:18:48+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/"},"wordCount":245,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["Allure Magazine","beauty","beyond print","Conde Nast","print voorbij"],"articleSection":["Cases &amp; Inspiration"],"inLanguage":"nl-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/","name":"Magazines, print voorbij: Allure Magazine - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2021-02-12T08:18:48+00:00","dateModified":"2021-02-12T08:18:48+00:00","description":"Print voorbij. Zoals Allure Magazine van Cond\u00e9 Nast dat dit jaar een eigen beleveniswinkel in New York opent.","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazines-print-voorbij-allure-magazine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"Magazines, print voorbij: Allure Magazine"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8","name":"esther","sameAs":["https:\/\/twitter.com\/magazinemediaBE"]}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/39024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=39024"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/39024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/39031"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=39024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=39024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=39024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}