{"id":38453,"date":"2020-12-18T14:49:46","date_gmt":"2020-12-18T13:49:46","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38453"},"modified":"2020-12-18T14:49:46","modified_gmt":"2020-12-18T13:49:46","slug":"magnify-2020-the-value-of-professionally-edited-original-content","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-the-value-of-professionally-edited-original-content\/","title":{"rendered":"MAGnify 2020: The value of professionally edited, original content"},"content":{"rendered":"<header>\n<section class=\"article-category\">In this sixth and final video <strong>Deniz Sariyildiz,<\/strong>\u00a0<em><strong>Director Creative &amp; Media Effectiveness at Kantar <\/strong><\/em>concludes her speech with three take-outs about the role of magazine media in the mix.\u00a0<\/section>\n<\/header>\n<section>\n<section class=\"article-body \">\n<div class=\"pf-content\">\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-een-goed-gemaakt-magazine-geeft-een-boost-aan-de-relatie-tussen-klant-en-merk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Deniz Sariyildiz here<\/strong><\/a><\/p>\n<p>Nobody denies the decline in print circulation and use, but magazine media are trusted brands and have an important role to play in the lives of consumers and in advertiser campaigns.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/k4ykU10O9B4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject.\u00a0<a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Deniz here<\/a>.<\/p>\n<p>The other subjects of the short videos are:<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-kantar-on-the-changing-global-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">Changes in global media landscape<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-results-from-kantars-covid-19-barometer\/\" target=\"_blank\" rel=\"noopener noreferrer\">COVID-19 Barometer results<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-the-role-of-different-media-in-the-mix-today-kantar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media in the mix today<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2020-receptivity-and-trust-in-consumer-mindset\/\" target=\"_blank\" rel=\"noopener\">Receptivity and trust<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/deniz-sariyildiz-at-magnify-2020-without-trust-advertising-has-no-future\/\" target=\"_blank\" rel=\"noopener\">Influence of context<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00abMAGnify : OOG op de Toekomst\u00bb<\/h2>\n<div class=\"textwidget\">\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/wemedia.be\/magazinemedia\/contact\/order-your-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bestel hier uw exemplaar<\/a>\u00a0van onze nieuwe uitgave \u2018Oog op de toekomst\u2019!<\/strong><br \/>\n<strong>Met Belgische en internationale experts over de meest actuele media-onderwerpen van vandaag en morgen<\/strong><\/p>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/p>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify Chair Session: debate about the role of local media<\/a><\/strong><\/em><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/stumpa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Review all the StuMPA videos featured at MAGnify 2020 here<\/a><\/strong><\/em><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>In this sixth and final video Deniz Sariyildiz,\u00a0Director Creative &amp; Media Effectiveness at Kantar concludes her speech with three take-outs about the role of magazine media in the mix.\u00a0 Read our interview with Deniz Sariyildiz here Nobody denies the decline in print circulation and use, but magazine media are trusted&#8230;<\/p>\n","protected":false},"author":10,"featured_media":38454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2694,1705,2686],"class_list":["post-38453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-deniz-sariyildiz","tag-kantar","tag-magnify-2020"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: The value of professionally edited, original content<\/title>\n<meta name=\"description\" content=\"Deniz Sariyildiz,\u00a0Kantar concludes her speech with three take-outs about the role of magazine media in the mix\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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