{"id":38369,"date":"2020-12-10T09:54:11","date_gmt":"2020-12-10T08:54:11","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38369"},"modified":"2020-12-16T09:42:20","modified_gmt":"2020-12-16T08:42:20","slug":"magnify-2020-proof-of-the-importance-and-effect-of-context","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-proof-of-the-importance-and-effect-of-context\/","title":{"rendered":"MAGnify 2020: Proof of the importance and effect of context"},"content":{"rendered":"<header>\n<section class=\"article-category\">Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.<\/section>\n<\/header>\n<section>\n<section class=\"article-body \">\n<div class=\"pf-content\">\n<p>In these videos Verdurmen shows proof for the importance and effect of context for content marketing and advertising. He gives an overview of research results like the Halo effect and a very new DPG Media study: effective attentiveness. (<a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-goede-native-advertising-heeft-alles-met-context-te-maken\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Roger Verdurmen here)<\/strong><\/a><\/p>\n<h2><span style=\"font-size: 14pt;\">Proof: framing, Halo effect<\/span><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/-1qSF9aFERg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<h2><span style=\"font-size: 14pt;\">Proof: conceptual fluency, mindset, effectieve aandacht<\/span><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/3bNcz3BzEC4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h2>\n<p><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Roger Verdurmen here<\/a>.<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-why-is-context-important-for-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why is context important?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-how-does-context-influence-behaviour-and-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Behaviour and Value<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-how-does-the-context-of-a-magazine-brand-influence-effectiveness\/\" target=\"_blank\" rel=\"noopener\">Credibility<\/a><\/li>\n<li>Context in daily practice<\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00abMAGnify : OOG op de Toekomst\u00bb<\/h2>\n<div class=\"textwidget\">\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/wemedia.be\/magazinemedia\/contact\/order-your-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bestel hier uw exemplaar<\/a>\u00a0van onze nieuwe uitgave \u2018Oog op de toekomst\u2019!<\/strong><br \/>\n<strong>Met Belgische en internationale experts over de meest actuele media-onderwerpen van vandaag en morgen<\/strong><\/p>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/p>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify Chair Session: debate about the role of local media<\/a><\/strong><\/em><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/stumpa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Review all the StuMPA videos featured at MAGnify 2020 here<\/a><\/strong><\/em><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning. In these videos Verdurmen&#8230;<\/p>\n","protected":false},"author":10,"featured_media":38375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[1481,2785,2784,1181,2783,14,2691],"class_list":["post-38369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-context","tag-effective-attention","tag-framing","tag-halo-effect","tag-proof","tag-research","tag-roger-verdurmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: Proof of the importance and effect of context<\/title>\n<meta name=\"description\" content=\"In this video Verdurmen shows proof for the importance and effect of context for content marketing and advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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