{"id":38325,"date":"2020-12-16T10:02:47","date_gmt":"2020-12-16T09:02:47","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38325"},"modified":"2020-12-16T10:20:11","modified_gmt":"2020-12-16T09:20:11","slug":"deniz-sariyildiz-at-magnify-2020-without-trust-advertising-has-no-future","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/deniz-sariyildiz-at-magnify-2020-without-trust-advertising-has-no-future\/","title":{"rendered":"MAGnify 2020: &#8220;Without trust advertising has no future&#8221;"},"content":{"rendered":"<p>The title of this post is a strong statement from Keith Weed, former CMCO Unilever. He continues: &#8220;A brand without trust is simply a product and advertising without trust is simply noise&#8221;. And he has a point, as Deniz<strong> Sariyildiz,<\/strong>\u00a0<em><strong>Director Creative &amp; Media Effectiveness at Kantar,<\/strong><\/em> demonstrates in her MAGnify 2020 speech about the changing media landscape.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-een-goed-gemaakt-magazine-geeft-een-boost-aan-de-relatie-tussen-klant-en-merk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Deniz Sariyildiz here<\/strong><\/a><\/p>\n<p>In this part of the presentation Deniz Sariyildiz shows proof of the influence of context on advertising effectiveness: the best context is not always the one you expect! Digital channels offer immense opportunities for advertising although 54% of respondents in Kantar&#8217;s DIMENSION research find targeted ads intrusive. Watch it all in the video below!<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/vxJBamYMftI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject.\u00a0<a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Deniz here<\/a>.<\/p>\n<p>The other subjects of the short videos are:<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-kantar-on-the-changing-global-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">Changes in global media landscape<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-results-from-kantars-covid-19-barometer\/\" target=\"_blank\" rel=\"noopener noreferrer\">COVID-19 Barometer results<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-the-role-of-different-media-in-the-mix-today-kantar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media in the mix today<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2020-receptivity-and-trust-in-consumer-mindset\/\" target=\"_blank\" rel=\"noopener\">Receptivity and trust<\/a><\/li>\n<li>Key take-outs<\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00abMAGnify : OOG op de Toekomst\u00bb<\/h2>\n<div class=\"textwidget\">\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/wemedia.be\/magazinemedia\/contact\/order-your-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bestel hier uw exemplaar<\/a>\u00a0van onze nieuwe uitgave \u2018Oog op de toekomst\u2019!<\/strong><br \/>\n<strong>Met Belgische en internationale experts over de meest actuele media-onderwerpen van vandaag en morgen<\/strong><\/p>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/p>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify Chair Session: debate about the role of local media<\/a><\/strong><\/em><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/stumpa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Review all the StuMPA videos featured at MAGnify 2020 here<\/a><\/strong><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The title of this post is a strong statement from Keith Weed, former CMCO Unilever. He continues: &#8220;A brand without trust is simply a product and advertising without trust is simply noise&#8221;. And he has a point, as Deniz Sariyildiz,\u00a0Director Creative &amp; Media Effectiveness at Kantar, demonstrates in her MAGnify&#8230;<\/p>\n","protected":false},"author":10,"featured_media":37516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[1481,2694,2787,1705,2686],"class_list":["post-38325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-context","tag-deniz-sariyildiz","tag-intrusive","tag-kantar","tag-magnify-2020"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: &quot;Without trust advertising has no future&quot; - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"&quot;Advertising without trust is simply noise&quot;, Keith Weed. 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