{"id":38237,"date":"2020-12-03T08:30:23","date_gmt":"2020-12-03T07:30:23","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38237"},"modified":"2020-12-07T17:26:49","modified_gmt":"2020-12-07T16:26:49","slug":"magnify-2020-how-does-the-context-of-a-magazine-brand-influence-effectiveness","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-how-does-the-context-of-a-magazine-brand-influence-effectiveness\/","title":{"rendered":"MAGnify 2020: How does the context of a magazine brand influence effectiveness?"},"content":{"rendered":"<p>Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.<\/p>\n<p>In this video Verdurmen explains how context influences results. He illustrates this with some examples from his own experience in the Netherlands. (<a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-goede-native-advertising-heeft-alles-met-context-te-maken\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Roger Verdurmen here)<\/strong><\/a><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/r1xBzb2HSn8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Roger Verdurmen here<\/a>.<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-why-is-context-important-for-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why is context important?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-how-does-context-influence-behaviour-and-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Behaviour and Value<\/a><\/li>\n<li>Proof: framing, Halo-effect<\/li>\n<li>Proof: conceptual fluency, mindset, effectieve aandacht<\/li>\n<li>Context in daily practice<br \/>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00abMAGnify : OOG op de Toekomst\u00bb<\/h2>\n<div class=\"textwidget\">\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/wemedia.be\/magazinemedia\/contact\/order-your-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bestel hier uw exemplaar<\/a>\u00a0van onze nieuwe uitgave \u2018Oog op de toekomst\u2019!<\/strong><br \/>\n<strong>Met Belgische en internationale experts over de meest actuele media-onderwerpen van vandaag en morgen<\/strong><\/p>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/li>\n<\/ul>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify Chair Session: debate about the role of local media<\/a><\/strong><\/em><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/stumpa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Review all the StuMPA videos featured at MAGnify 2020 here<\/a><\/strong><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning. In this video Verdurmen&#8230;<\/p>\n","protected":false},"author":10,"featured_media":38238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[1481,2421,2686,2691],"class_list":["post-38237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-context","tag-dpg-media","tag-magnify-2020","tag-roger-verdurmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: How does context of magazine influence effectiveness?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-how-does-the-context-of-a-magazine-brand-influence-effectiveness\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGnify 2020: How does context of magazine influence effectiveness?\" \/>\n<meta property=\"og:description\" content=\"Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. 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