{"id":38220,"date":"2020-12-02T08:02:34","date_gmt":"2020-12-02T07:02:34","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38220"},"modified":"2020-12-07T17:26:54","modified_gmt":"2020-12-07T16:26:54","slug":"magnify-2020-how-does-context-influence-behaviour-and-value","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-how-does-context-influence-behaviour-and-value\/","title":{"rendered":"MAGnify 2020: how does context influence behaviour and value?"},"content":{"rendered":"<p>Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.<\/p>\n<p>The second part of Roger&#8217;s presentation goes deeper into the reasons and consequences of the influence of context. Illustrated by a Banksy auction he explains how context determines value, which makes it an important factor for brands. (<a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-goede-native-advertising-heeft-alles-met-context-te-maken\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Roger Verdurmen here)<\/strong><\/a><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/9MdioSJjBsU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Roger Verdurmen here<\/a>.<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-why-is-context-important-for-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why is context important?<\/a><\/li>\n<li>Credibility<\/li>\n<li>Proof: framing, Halo-effect<\/li>\n<li>Proof: conceptual fluency, mindset, effectieve aandacht<\/li>\n<li>Context in daily practice<\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00abMAGnify : OOG op de Toekomst\u00bb<\/h2>\n<div class=\"textwidget\">\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/wemedia.be\/magazinemedia\/contact\/order-your-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bestel hier uw exemplaar<\/a>\u00a0van onze nieuwe uitgave \u2018Oog op de toekomst\u2019!<\/strong><br \/>\n<strong>Met Belgische en internationale experts over de meest actuele media-onderwerpen van vandaag en morgen<\/strong><\/p>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the MAGnify debate, part 3, about the disruptiveness of programmatic<\/a><\/span><\/h2>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify Chair Session: debate about the role of local media<\/a><\/strong><\/em><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/stumpa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Review all the StuMPA videos featured at MAGnify 2020 here<\/a><\/strong><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning. The second part of&#8230;<\/p>\n","protected":false},"author":10,"featured_media":38221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2774,1481,2421,2686,2691,2773],"class_list":["post-38220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-banksy","tag-context","tag-dpg-media","tag-magnify-2020","tag-roger-verdurmen","tag-value"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: how does context influence behaviour and value?<\/title>\n<meta name=\"description\" content=\"The second part of Roger Verdurmen&#039;s presentation goes deeper into the reasons and consequences of the influence of context\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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