{"id":38215,"date":"2020-11-29T13:40:09","date_gmt":"2020-11-29T12:40:09","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38215"},"modified":"2020-11-29T13:45:06","modified_gmt":"2020-11-29T12:45:06","slug":"magnify-2020-the-role-of-different-media-in-the-mix-today-kantar","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-the-role-of-different-media-in-the-mix-today-kantar\/","title":{"rendered":"MAGnify 2020: The role of different media in the mix today (Kantar)"},"content":{"rendered":"<p><strong>Deniz Sariyildiz,<\/strong>\u00a0<em><strong>Director Creative &amp; Media Effectiveness at Kantar,<\/strong><\/em>\u00a0explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-een-goed-gemaakt-magazine-geeft-een-boost-aan-de-relatie-tussen-klant-en-merk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Deniz Sariyildiz here<\/strong><\/a><\/p>\n<p>In this part of the presentation Deniz Sariyildiz talks about the role that different media play in the media mix zooming in specifically on the benefits of magazine media for brand campaigns:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/fX70A6hAmNo\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject.\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-kantar-on-the-changing-global-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">In the first part<\/a> Deniz talked about the changing global media landscape, <a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-results-from-kantars-covid-19-barometer\/\" target=\"_blank\" rel=\"noopener noreferrer\">the second video<\/a> covers results from the COVID-19 barometer.<\/p>\n<p><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Deniz here<\/a>.<\/p>\n<p>The other subjects of the short videos are:<\/p>\n<ul>\n<li>Receptivity and Trust<\/li>\n<li>Influence of context<\/li>\n<li>Key take-outs<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"aligncenter wp-image-26075\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/em><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the MAGnify debate, part 3, about the disruptiveness of programmatic<\/a><\/span><\/h2>\n<p><em>The other two key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><em><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\"><strong>Roger Verdurmen, DPG Media: Content marketing = Context marketing<\/strong><\/a><\/em><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12pt;\">MAGnify Chair Session: debate about the role of local media<\/span><\/a><\/strong><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Deniz Sariyildiz,\u00a0Director Creative &amp; Media Effectiveness at Kantar,\u00a0explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources. Read our interview with Deniz Sariyildiz&#8230;<\/p>\n","protected":false},"author":10,"featured_media":37516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2694,1705,2686,856,96],"class_list":["post-38215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-deniz-sariyildiz","tag-kantar","tag-magnify-2020","tag-media-mix","tag-mediamix"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: The role of different media in the mix today (Kantar)<\/title>\n<meta name=\"description\" content=\"In this part of the presentation Deniz Sariyildiz talks about the role that different media play in the media mix for brand campaigns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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