{"id":38201,"date":"2020-11-29T13:03:44","date_gmt":"2020-11-29T12:03:44","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38201"},"modified":"2020-11-29T13:08:35","modified_gmt":"2020-11-29T12:08:35","slug":"magnify-2020-key-learnings-and-roadmap-alpha-index","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-key-learnings-and-roadmap-alpha-index\/","title":{"rendered":"MAGnify 2020: key learnings and roadmap Alpha Index"},"content":{"rendered":"<p>Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY Media.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-alpha-index-verfijnt-onze-kennis-over-aandacht-voor-reclameboodschappen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read our interview with Bernard and Bruno about the Alpha Index here<\/a><\/strong><\/p>\n<p>In this short video Bernard Cools summarizes the key learnings from the Alpha Index study:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/1q-sMGUbgYM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Subsequently Bruno Liesse explains the roadmap and possible next steps the duo envisions to put the Alpha Index into daily mediaplanning practice:<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/ySxvCZDukF8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We have cut the full presentation by Bruno Liesse and Bernard Cools into short videos per subject.<\/p>\n<p>Watch the first part where Bruno explains\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-what-is-the-alpha-index\/\" target=\"_blank\" rel=\"noopener noreferrer\">what the Alpha Index is here<\/a> , <a href=\"https:\/\/wemedia.be\/magazinemedia\/the-alpha-index-study-setup-by-bernard-cools\/\" target=\"_blank\" rel=\"noopener noreferrer\">how they made the survey<\/a> and the short video\u2019s with <a href=\"https:\/\/wemedia.be\/magazinemedia\/the-alpha-index-results-of-the-study-bernard-cools\/\" target=\"_blank\" rel=\"noopener noreferrer\">the results, presented by Bernard Cools, here<\/a><\/p>\n<p>The Alpha Index presentation in 6 short videos <a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can access here<\/a>.<\/p>\n<p><em><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/em><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the MAGnify debate, part 3, about disruptiveness of programmatic<\/a><\/span><\/h2>\n<p><em>The other two key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/strong><\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\"><strong>Roger Verdurmen, DPG Media: Content marketing = Context marketing<\/strong><\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY&#8230;<\/p>\n","protected":false},"author":10,"featured_media":37384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2688,91,92,2686],"class_list":["post-38201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-alpha-index","tag-bernard-cools","tag-bruno-liesse","tag-magnify-2020"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: key learnings and roadmap Alpha Index<\/title>\n<meta name=\"description\" content=\"Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. 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