{"id":37932,"date":"2020-11-09T14:55:13","date_gmt":"2020-11-09T13:55:13","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-what-is-the-alpha-index\/"},"modified":"2020-11-16T13:49:03","modified_gmt":"2020-11-16T12:49:03","slug":"magnify-2020-what-is-the-alpha-index","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-what-is-the-alpha-index\/","title":{"rendered":"MAGnify 2020 &#8211; What is the Alpha Index?"},"content":{"rendered":"<p>Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY Media.<\/p>\n<p>Listen to Bruno Liesse explain what the Alpha Index is exactly and why it is important for advertising and media.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/-Q2t69jKBpw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We have cut the full presentation into short form videos per subject. This is the first part, What is the Alpha Index?<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li>How we made our survey<\/li>\n<li>Results of the study &#8211; Attention by media category \/ format<\/li>\n<li>Results of the study &#8211; Clutter perception, Ads integration, Attention optimization<\/li>\n<li>Key Learnings<\/li>\n<li>Next steps<\/li>\n<\/ul>\n<p>All short videos from The Alpha Index presentations of Bruno Liesse and Bernard Cools <a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can access here<\/a>.<\/p>\n<p><em><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075  aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" alt=\"\" width=\"295\" height=\"93\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/a><\/em><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Danny Devriendt discuss local media with his guests (part 1)<\/a><\/span><\/h2>\n<p>The other two key note speeches, divided into short form video you can find here:<\/p>\n<ul>\n<li><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\"><strong>Roger Verdurmen, DPG Media: Content marketing = Context marketing<\/strong><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY&#8230;<\/p>\n","protected":false},"author":10,"featured_media":37928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2688,91,92,2686],"class_list":["post-37932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-alpha-index","tag-bernard-cools","tag-bruno-liesse","tag-magnify-2020"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020 - What is the Alpha Index? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Listen to Bruno Liesse explaining what the Alpha Index is exactly and why it is important for advertising and media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-what-is-the-alpha-index\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGnify 2020 - What is the Alpha Index? 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