{"id":37741,"date":"2020-10-15T08:21:48","date_gmt":"2020-10-15T06:21:48","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=37741"},"modified":"2020-10-29T08:17:02","modified_gmt":"2020-10-29T07:17:02","slug":"magnify-2020-part-iii-is-now-live-with-roger-verdurmen","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/","title":{"rendered":"MAGnify 2020 Part III is now live! With Roger Verdurmen"},"content":{"rendered":"<p>The show must go on! You can now watch Part III of MAGnify 2020 with Roger Verdurmen, DPG Media Netherlands on <a href=\"http:\/\/www.magnify.be\/video\">www.magnify.be\/video<\/a>!<\/p>\n<p>Roger Verdurmen is Strategy Director at DPG Media in the Netherlands and responsible for Brand Studio. With 15 years of experience as a marketing communications strategist he is a likely advocate for a conceptual approach to branded content. Preferably long term, cross media and with maximum contextual relevance.<\/p>\n<p>In his presentation Roger explains why content marketing is all about context. He builds his case with evidence from research human behaviour and own business cases.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-37743 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/10\/thumbnail-1.png\" alt=\"Rpger Verdurmen presenting at MAGnify 2020\" width=\"759\" height=\"418\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/10\/thumbnail-1.png 1256w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/10\/thumbnail-1-512x282.png 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/10\/thumbnail-1-1024x564.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/10\/thumbnail-1-768x423.png 768w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p>Watch and learn from Roger Verdurmen! (read our interviewwith him <a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-goede-native-advertising-heeft-alles-met-context-te-maken\/\" target=\"_blank\" rel=\"noopener noreferrer\">here in Dutch<\/a>\u00a0\/\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-goede-native-advertising-heeft-alles-met-context-te-maken\/\" target=\"_blank\" rel=\"noopener noreferrer\">here in French<\/a>)<\/p>\n<p><em><strong>P.S. Any questions you have, please send them to info@magazinemedia.be. They will be answered here on this website (we will notify you).<\/strong><\/em><\/p>\n<p>Also watch <a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify 2020<\/a> <strong>Part I with Bernard Cools and Bruno Liesse<\/strong> about the Alpha Index and <strong>Part II with Deniz Sariyildiz<\/strong> from Kantar <a href=\"https:\/\/www.magnify.be\/video\">here.<\/a><\/p>\n<div class=\"cta__text\"><em>You can read the interviews with all our speakers:<\/em><\/div>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-alpha-index-verfijnt-onze-kennis-over-aandacht-voor-reclameboodschappen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse en Bernard Cools: \u201cAlpha Index verfijnt onze kennis over aandacht voor reclameboodschappen\u201d<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-een-goed-gemaakt-magazine-geeft-een-boost-aan-de-relatie-tussen-klant-en-merk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz: \u201cEen goed gemaakt magazine geeft een boost aan de relatie tussen klant en merk\u201d<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-goede-native-advertising-heeft-alles-met-context-te-maken\/\" target=\"_blank\" rel=\"noopener noreferrer\">Roger Verdurmen: \u201cGoede native advertising heeft alles met context te maken\u201d<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The show must go on! You can now watch Part III of MAGnify 2020 with Roger Verdurmen, DPG Media Netherlands on www.magnify.be\/video! Roger Verdurmen is Strategy Director at DPG Media in the Netherlands and responsible for Brand Studio. With 15 years of experience as a marketing communications strategist he is&#8230;<\/p>\n","protected":false},"author":10,"featured_media":37743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[181,2454,2421,2686,2723,2691],"class_list":["post-37741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-content-marketing","tag-context-marketing","tag-dpg-media","tag-magnify-2020","tag-part-iii","tag-roger-verdurmen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020 Part III is now live! With Roger Verdurmen<\/title>\n<meta name=\"description\" content=\"In his presentation Roger Verdurmen explains why content marketing is all about context. With evidence from research human behaviour and own business cases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGnify 2020 Part III is now live! With Roger Verdurmen\" \/>\n<meta property=\"og:description\" content=\"In his presentation Roger Verdurmen explains why content marketing is all about context. With evidence from research human behaviour and own business cases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-15T06:21:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-29T07:17:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/10\/thumbnail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1256\" \/>\n\t<meta property=\"og:image:height\" content=\"692\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"esther\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@magazinemediaBE\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"esther\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/\"},\"author\":{\"name\":\"esther\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8\"},\"headline\":\"MAGnify 2020 Part III is now live! With Roger Verdurmen\",\"datePublished\":\"2020-10-15T06:21:48+00:00\",\"dateModified\":\"2020-10-29T07:17:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/\"},\"wordCount\":221,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"content marketing\",\"context marketing\",\"DPG Media\",\"MAGnify 2020\",\"Part III\",\"Roger Verdurmen\"],\"articleSection\":[\"News\"],\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/\",\"name\":\"MAGnify 2020 Part III is now live! With Roger Verdurmen\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2020-10-15T06:21:48+00:00\",\"dateModified\":\"2020-10-29T07:17:02+00:00\",\"description\":\"In his presentation Roger Verdurmen explains why content marketing is all about context. With evidence from research human behaviour and own business cases.\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MAGnify 2020 Part III is now live! With Roger Verdurmen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8\",\"name\":\"esther\",\"sameAs\":[\"https:\/\/twitter.com\/magazinemediaBE\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MAGnify 2020 Part III is now live! With Roger Verdurmen","description":"In his presentation Roger Verdurmen explains why content marketing is all about context. With evidence from research human behaviour and own business cases.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/","og_locale":"nl_BE","og_type":"article","og_title":"MAGnify 2020 Part III is now live! With Roger Verdurmen","og_description":"In his presentation Roger Verdurmen explains why content marketing is all about context. With evidence from research human behaviour and own business cases.","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2020-10-15T06:21:48+00:00","article_modified_time":"2020-10-29T07:17:02+00:00","og_image":[{"width":1256,"height":692,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/10\/thumbnail-1.png","type":"image\/png"}],"author":"esther","twitter_card":"summary_large_image","twitter_creator":"@magazinemediaBE","twitter_misc":{"Geschreven door":"esther","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/"},"author":{"name":"esther","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8"},"headline":"MAGnify 2020 Part III is now live! With Roger Verdurmen","datePublished":"2020-10-15T06:21:48+00:00","dateModified":"2020-10-29T07:17:02+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/"},"wordCount":221,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["content marketing","context marketing","DPG Media","MAGnify 2020","Part III","Roger Verdurmen"],"articleSection":["News"],"inLanguage":"nl-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/","name":"MAGnify 2020 Part III is now live! With Roger Verdurmen","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2020-10-15T06:21:48+00:00","dateModified":"2020-10-29T07:17:02+00:00","description":"In his presentation Roger Verdurmen explains why content marketing is all about context. With evidence from research human behaviour and own business cases.","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magnify-2020-part-iii-is-now-live-with-roger-verdurmen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"MAGnify 2020 Part III is now live! With Roger Verdurmen"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8","name":"esther","sameAs":["https:\/\/twitter.com\/magazinemediaBE"]}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/37741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=37741"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/37741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/37743"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=37741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=37741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=37741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}