{"id":37464,"date":"2020-09-17T17:02:08","date_gmt":"2020-09-17T15:02:08","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=37464"},"modified":"2020-09-22T16:11:53","modified_gmt":"2020-09-22T14:11:53","slug":"dat-belgium-lanceert-videolabel","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/dat-belgium-lanceert-videolabel\/","title":{"rendered":"DAT Belgium lanceert videolabel"},"content":{"rendered":"<p>De kogel is door de kerk: DAT Belgium heeft\u00a0nu ook een kwaliteitslabel voor video.<\/p>\n<p>Precies een jaar geleden startte DAT, een samenwerking tussen UBA (adverteerders) en WE MEDIA (uitgevers) met een kwaliteitslabel voor display.\u00a0Het nieuwe label video is er gekomen in een samenwerking tussen DAT en\u00a0VIA.<\/p>\n<p>Het videolabel gaat over\u00a0alle\u00a0instream-videoformaten.<\/p>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-37464-1\" width=\"720\" height=\"380\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/09\/33B_SUYKENS_JOSE_PROC.mp4?_=1\" \/><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/09\/33B_SUYKENS_JOSE_PROC.mp4\">https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/09\/33B_SUYKENS_JOSE_PROC.mp4<\/a><\/video><\/div>\n<p>De criteria voor video zijn vergelijkbaar met deze voor display. Ook nu zijn er garantie-criteria op het vlak van viewability, ad-fraud, brand safety, user experience en gdpr.<\/p>\n<p>\u201cWe zijn als audiovisuele mediabedrijven zeer blij dat we een onafhankelijk kwaliteitslabel in de markt kunnen zetten die 5 belangrijke basispijlers in ons\u00a0video\u00a0eco-systeem garanderen.\u201d, aldus VIA-voorzitter Bart Demeulenare.<\/p>\n<p>Uitgevers van websites\u00a0die een label voor hun website willen,\u00a0display en\/of video, kunnen\u00a0nog tot 25 september een kandidatuur indienen op\u00a0<a href=\"http:\/\/www.digitaladtrust.be\">www.digitaladtrust.be<\/a>\u00a0.<\/p>\n<p><em>Meer over DAT Belgium:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/dat-belgium-haalt-autospecialisten-binnen\/\" target=\"_blank\" rel=\"noopener noreferrer\">DAT Belgium haalt autospecialisten binnen<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/eerste-marktplaats-voor-dat-labels-in-google-dv360\/\" target=\"_blank\" rel=\"noopener noreferrer\">Eerste marktplaats voor DAT-labels in Google DV360<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/dat-belgium-start-audits-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">DAT BELGIUM: start audits 2020<\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De kogel is door de kerk: DAT Belgium heeft\u00a0nu ook een kwaliteitslabel voor video. Precies een jaar geleden startte DAT, een samenwerking tussen UBA (adverteerders) en WE MEDIA (uitgevers) met een kwaliteitslabel voor display.\u00a0Het nieuwe label video is er gekomen in een samenwerking tussen DAT en\u00a0VIA. Het videolabel gaat over\u00a0alle\u00a0instream-videoformaten&#8230;.<\/p>\n","protected":false},"author":10,"featured_media":28638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2692,2545,996,2693,236,1998],"class_list":["post-37464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-dat-belgium","tag-dat-label","tag-uba-2","tag-via","tag-video","tag-we-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAT Belgium lanceert videolabel - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"DAT Belgium heeft\u00a0nu ook een kwaliteitslabel voor video.\u00a0Het nieuwe label video is er gekomen in een samenwerking tussen DAT en\u00a0VIA\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/dat-belgium-lanceert-videolabel\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAT Belgium lanceert videolabel - 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