{"id":364,"date":"2014-08-28T07:30:00","date_gmt":"2014-08-28T06:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/sanoma-brandcompass-merkstrategie-een-app\/"},"modified":"2015-07-07T14:05:33","modified_gmt":"2015-07-07T13:05:33","slug":"sanoma-brandcompass-merkstrategie-een-app","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/sanoma-brandcompass-merkstrategie-een-app\/","title":{"rendered":"Sanoma BrandCompass: merkstrategie in een app"},"content":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=OAl80eSsJa0<\/p>\n<p>BrandCompass is een tool die inzicht geeft in de positie van een merk ten opzichte van zijn competitieve omgeving en biedt\u00a0advies op een strategisch\u00a0(de positionering van uw merk)\u00a0en tactisch niveau\u00a0(de mediamerken die ingezet kunnen worden om uw gewenste positionering te realiseren).\u00a0In de tool worden\u00a08 prototypische persoonlijkheden, waarin de gekende\u00a0affirmation-belonging\u00a0en\u00a0release-control\u00a0dimensies gecombineerd worden, afgebeeld in een visuele mapping. Vervolgens krijgt ieder merk een plaats op de mapping met behulp van een projectieve techniek.\u00a0Iedere sector van adverteerdersmerken wordt onderzocht bij ca. 800 vrouwen (nationaal 15+). BrandCompass staat niet stil en wordt regelmatig verrijkt met\u00a0nieuwe sectoren en merken.<\/p>\n<p>Via de gratis iPad app heeft iedereen toegang tot de tool.\u00a0<\/p>\n<p>Meer info: <a href=\"http:\/\/advertising.sanoma.be\/nl\/insights\/uw-merk-door-de-ogen-van-1000-vrouwen\" target=\"_blank\">klik hier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>BrandCompass werd ontwikkeld door Sanoma om de\u00a0persoonlijkheid van adverteerdersmerken te meten en deze te linken aan mediamerken.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-364","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sanoma BrandCompass: merkstrategie in een app - 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