{"id":352,"date":"2014-08-22T07:30:00","date_gmt":"2014-08-22T06:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/"},"modified":"2015-07-07T14:05:34","modified_gmt":"2015-07-07T13:05:34","slug":"tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/","title":{"rendered":"Tablet en smartphone: Leesgedrag verandert slechts langzaam"},"content":{"rendered":"<p>Het bezit van smartphone en tablet krijgt langzaam maar zeker invloed op het leesgedrag, maar het lezen van print nog altijd een grote plaats in het leven van consumenten inneemt. Dat is het resultaat van een recent Frans onderzoek.*<\/p>\n<p>Lezen op papier is voor de\u00a0meeste mensen nog altijd aangenamer dan lezen op het scherm. Vooral als het gaat om informatie die grondig doorgenomen en goed begrepen moet worden. Hoewel 2\/3 van de Fransen een smartphone bezit en ruim een derde een tablet, geeft 65% dan ook aan wekelijks printmedia te lezen (81% minstens maandelijks). Opvallend nieuws: jongere doelgroepen (88% van de 18-24 jarigen) verschillen hierin niet van oudere.<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/grafiek.png\" alt=\"\" class=\"media-image\" height=\"420\" typeof=\"foaf:Image\" width=\"784\"><\/p>\n<p>Digitaal lezen krijgt wel de voorkeur als het gaat om snelle feiten, bijvoorbeeld wanneer er een antwoord gezocht wordt op een specifieke vraag (search). Logischerwijze is het &#8216;scherm&#8217; ook geschikter voor het delen van informatie met anderen.<\/p>\n<p>Print media hebben echter nog steeds een zeer duidelijk eigen functie te vervullen voor het Franse publiek. Naast grondig lezen en begrijpen ligt die ook in het bewaren van informatie: 40% prefereert nog altijd papier boven digitale opslag.<\/p>\n<p>Meer lezen? <a href=\"http:\/\/www.slideshare.net\/magazinemediaBE\/sps-synthesesepremfinale\" target=\"_blank\">Klik hier<\/a><\/p>\n<p> * Onderzoek uitgevoerd door Seprem in een representatieve steekproef van 1.165 Franse consumenten tussen 18-65 jaar<\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Een recente studie in Frankrijk in opdracht van het Syndicat de la Presse Sociale toont aan dat het bezit van smartphone en tablet langzaam maar zeker invloed krijgt op het leesgedrag.<\/p>\n","protected":false},"author":2,"featured_media":353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tablet en smartphone: Leesgedrag verandert slechts langzaam - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tablet en smartphone: Leesgedrag verandert slechts langzaam - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Een recente studie in Frankrijk in opdracht van het Syndicat de la Presse Sociale toont aan dat het bezit van smartphone en tablet langzaam maar zeker invloed krijgt op het leesgedrag.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-22T06:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-07T13:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/dsavond-ss1_large.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Tablet en smartphone: Leesgedrag verandert slechts langzaam\",\"datePublished\":\"2014-08-22T06:30:00+00:00\",\"dateModified\":\"2015-07-07T13:05:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"Research\"],\"inLanguage\":\"nl-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/\",\"name\":\"Tablet en smartphone: Leesgedrag verandert slechts langzaam - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2014-08-22T06:30:00+00:00\",\"dateModified\":\"2015-07-07T13:05:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tablet en smartphone: Leesgedrag verandert slechts langzaam\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tablet en smartphone: Leesgedrag verandert slechts langzaam - WE MEDIA Magazine Media","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/","og_locale":"nl_BE","og_type":"article","og_title":"Tablet en smartphone: Leesgedrag verandert slechts langzaam - WE MEDIA Magazine Media","og_description":"Een recente studie in Frankrijk in opdracht van het Syndicat de la Presse Sociale toont aan dat het bezit van smartphone en tablet langzaam maar zeker invloed krijgt op het leesgedrag.","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2014-08-22T06:30:00+00:00","article_modified_time":"2015-07-07T13:05:34+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/dsavond-ss1_large.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"","Geschatte leestijd":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/"},"author":{"name":"","@id":""},"headline":"Tablet en smartphone: Leesgedrag verandert slechts langzaam","datePublished":"2014-08-22T06:30:00+00:00","dateModified":"2015-07-07T13:05:34+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/"},"wordCount":204,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"articleSection":["Research"],"inLanguage":"nl-BE"},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/","name":"Tablet en smartphone: Leesgedrag verandert slechts langzaam - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2014-08-22T06:30:00+00:00","dateModified":"2015-07-07T13:05:34+00:00","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/tablet-en-smartphone-leesgedrag-verandert-slechts-langzaam\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"Tablet en smartphone: Leesgedrag verandert slechts langzaam"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/353"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}