{"id":3519,"date":"2015-07-15T09:43:42","date_gmt":"2015-07-15T08:43:42","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=3519"},"modified":"2015-07-15T15:29:20","modified_gmt":"2015-07-15T14:29:20","slug":"roularta-brengt-kaderledenstudie-in-woord-en-beeld","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/roularta-brengt-kaderledenstudie-in-woord-en-beeld\/","title":{"rendered":"Roularta brengt Kaderledenstudie in woord en beeld"},"content":{"rendered":"<p>De publicatie van de resultaten van de meest recente editie van de Kaderledenstudie ligt al enkele maanden achter ons, maar we komen er graag nog even op terug. Roularta Media wijdde er immers een volledig magazine aan en deed daarbij een beroep op de mening van enkele gerenommeerde media-experts.<\/p>\n<p>De meest recente editie van het <a href=\"http:\/\/wob.roularta.be\/WOB\/RoulartaMediaGroup\/Revolution\/NL4\/index.html\" target=\"_blank\">magazine R-evolution<\/a> van Roularta Media staat helemaal in het teken van de Kaderledenstudie, waarvan de meest recente editie in de lente van dit jaar uitkwam. Naast de resultaten brengt de special ook de mening van enkele media-experts, in tekst \u00e9n in beeld.\u00a0Die experts benadrukken de goede scores die magazines optekenen. Naast internet blijken ze het meest gebruikte medium in een professionele context, voor radio, tv en kranten.<\/p>\n<p><strong>Bekijk de video<\/strong> met Leen Schramme, Chief Strategy Officer bij MEC<\/p>\n<p><strong><br \/>\nBekijk de video<\/strong> met Dirk Schyvinck, Director Marketing Magazine Media bij Febelmag<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/zsNlzEqi1CQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Remi Boel, Marketing Intelligence Director bij OMD, heeft het dan weer over de verbeteringen die aan de studie zijn aangebracht. Zo zijn er enkele vragen bijgekomen die toelaten om na te gaan in hoeverre het kaderlid nieuwe technologie\u00ebn omarmt en al dan niet een opinion leader is. Dit zorgt voor een betere segmentering op dit vlak.<\/p>\n<p><strong>Bekijk de video<\/strong> met Remi Boel<\/p>\n<p>Trui Lanckriet, Client Service Manager Digital &amp; Audiovisual bij initiatiefnemer TNS Media, zoomt uit en somt de algemene sterktes van deze studie op.<\/p>\n<p><strong>Bekijk de video<\/strong> met Trui Lanckriet:<\/p>\n<p>Een kritische noot komt van Christian K\u00e9vers, Managing Director bij MediaCom. Hij vindt het \u2013 mede door de goede scores van het medium \u2013 jammer dat niet meer magazine-uitgevers inschreven op de studie en zorgden dat er resultaten voor hun titels beschikbaar zijn.<\/p>\n<p><strong>Bekijk de video<\/strong> met Christian Kevers :<\/p>\n<p>Bernard Cools, Deputy General Manager van Space, heeft het dan weer over de complementariteit met de CIM-studies. Tot slot geeft ook de UBA \u2013 bij monde van Knowledge Center Manager Simone Ruseler &#8211; zijn mening over de studie en hoe ze het CIM zou kunnen inspireren.<\/p>\n<p><strong>Bekijk de video<\/strong> met Bernard Cools<\/p>\n<p><strong><br \/>\nBekijk de video<\/strong> met Simone Ruseler:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De publicatie van de resultaten van de meest recente editie van de Kaderledenstudie ligt al enkele maanden achter ons, maar we komen er graag nog even op terug. Roularta Media wijdde er immers een volledig magazine aan en deed daarbij een beroep op de mening van enkele gerenommeerde media-experts. De&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[769,75],"class_list":["post-3519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-kaderledenstudie","tag-roularta"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roularta brengt Kaderledenstudie in woord en beeld - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Roularta brengt Kaderledenstudie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/roularta-brengt-kaderledenstudie-in-woord-en-beeld\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta brengt Kaderledenstudie in woord en beeld - 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