{"id":325,"date":"2014-07-14T10:09:06","date_gmt":"2014-07-14T09:09:06","guid":{"rendered":"http:\/\/www.magazinemedia.be\/digitaal-doet-magazine-omzet-stijgen\/"},"modified":"2015-07-07T14:05:35","modified_gmt":"2015-07-07T13:05:35","slug":"digitaal-doet-magazine-omzet-stijgen","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitaal-doet-magazine-omzet-stijgen\/","title":{"rendered":"Digitaal doet magazine-omzet stijgen"},"content":{"rendered":"<p><span>Het jaarlijkse &#8216;Global Entertainment and Media Outlook 2014-2018&#8217; rapport van PwC bevat zes cruciale inzichten die een beloftevolle toekomst voor magazinemedia uittekenen:<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>1. Voor het eerst zal digitaal de wereldwijde printomzet in 2015 meer dan bijspringen en tot een groei van de totale omzet leiden van +0,2 %.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>2. De omzet uit de digitale verspreiding van consumentenmagazines zal stijgen met ruim 30 % per jaar. De verschuiving van gratis websites naar betaalde modellen zal het omzetaandeel van digitaal van 4 % in 2013 naar 14 % in 2018 stuwen.<\/span><\/p>\n<p>\u00a0<img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/Picture2.png\" alt=\"\" width=\"500\" height=\"350\"><\/p>\n<p><span>3. De digitale reclame-omzet wint nog veel meer aan gewicht volgens PwC, met een jaarlijkse groei van 17,6 %. Dit is meer dan een compensatie van de dalende reclame-inkomsten uit print magazines (-3,9 % per jaar). Vandaag spitsen adverteerders zich nog grotendeels op de magazinesites toe, maar weldra zullen de electronische edities van de titels aan populariteit winnen.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>4. Een vierde inzicht betreft de nakende &#8216;all you can read&#8217;-abonnementsdiensten die binnen afzienbare tijd een kritieke massa zullen bereiken. Dit zal de omzet zowel naar oplages als naar reclame-inkomsten toe een boost geven.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>5. De totale oplages van consumentenmagazines zullen voorlopig nog blijven dalen met ca. 0,7 % per jaar, maar er zijn duidelijke tekenen dat de oplages zich na 2018 stabiliseren. De oplagedaling neemt dan af tot 0,3 %.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span>6. Voor vakbladen zijn vooral de groeimarkten als China, India, Rusland en Zuid-Afrika in de toekomst zeer interessant.<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p class=\"Default\"><span>Meer info vind u <a href=\"http:\/\/www.fipp.com\/news\/6-key-insights-PwC-Global-entertainment-and-media-outlook\" target=\"_blank\">hier<\/a><br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Price waterhouse Coopers voorspelt dat de magazine-omzet, gestuwd door het digitale lezen , wereldwijd weldra opnieuw met groei zal aanknopen. Goed nieuws dus voor de sector, die vandaag massaal in de digitale uitbouw van magazinemerken investeert.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitaal doet magazine-omzet stijgen - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/digitaal-doet-magazine-omzet-stijgen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitaal doet magazine-omzet stijgen - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Price waterhouse Coopers voorspelt dat de magazine-omzet, gestuwd door het digitale lezen , wereldwijd weldra opnieuw met groei zal aanknopen. 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