{"id":29821,"date":"2020-06-15T11:17:01","date_gmt":"2020-06-15T09:17:01","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=29821"},"modified":"2020-06-16T10:35:16","modified_gmt":"2020-06-16T08:35:16","slug":"roularta-engie-space-silver-amma-award-voor-de-eerste-blockchain-case","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/roularta-engie-space-silver-amma-award-voor-de-eerste-blockchain-case\/","title":{"rendered":"Roularta, ENGIE, Space: Silver AMMA award voor de eerste blockchain-case"},"content":{"rendered":"<p style=\"text-align: left;\"><em><img decoding=\"async\" class=\"  wp-image-29822 alignright\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/06\/th.jpg\" alt=\"Logo AMMA awards\" width=\"201\" height=\"209\" \/>\u00a0ENGIE, Roularta, Space &amp; Rebel AI (USA) bundelden vorig jaar hun krachten rond Blockchain en wonnen een Silver AMMA Award\u00a0in de categorie Innovation en Development of the Year 2020.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Lees ook:\u00a0<a href=\"http:\/\/www.magazinemedia.be\/nl\/eerste-marktplaats-voor-dat-labels-in-google-dv360\/\" target=\"_blank\">Eerste marktplaats voor DAT-labels in Google DV360<\/a><\/strong><\/p>\n<p style=\"text-align: left;\">Samen met haar klant ENGIE, experimenteerde Space in 2019 met Blockchain-technologie op inventory van Roularta. Op die manier kunnen ze 100% gevalideerde impressies en een maximale transparantie van online reclame verwezenlijken.\u00a0De\u00a0resultaten\u00a0mogen er zijn: het experiment was succesvol en toonde een re\u00eble impact aan op de delivery van de campagne. Ongeveer 7%\u00a0onduidelijke ad delivery werd geblokkeerd.<\/p>\n<p style=\"text-align: left;\">De Blockchain-technologie van\u00a0Rebel AI\u00a0is een\u00a0referentie\u00a0in de VS om online traffic te valideren. Een stukje code is ge\u00efmplementeerd op de pagina&#8217;s van de websites. Wanneer dit herkend wordt, laat het de impressie toe. Wanneer de coderingssleutel niet kan worden geverifieerd, wordt de impressie geblokkeerd. Zo kan het 100% gevalideerde inventory garanderen.<\/p>\n<p><iframe class=\"uk-responsive-width\" style=\"height: 450px;\" src=\"https:\/\/player.vimeo.com\/video\/416256105\" width=\"750\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nFran\u00e7ois Chaudoir, Ceo Space: &#8220;Wij weten dat fraude een grote zorg is voor adverteerders.\u00a0Daarom hebben we\u00a0<strong>ENGIE<\/strong>\u00a0voorgesteld om deel te nemen aan de premi\u00e8re in ons land&#8221;.<\/p>\n<p>Gaetano Palermo, advertising manager voor ENGIE Belgi\u00eb: &#8220;Onze digitale investeringen groeien: de kwaliteit en de effici\u00ebntie van onze inventories staan centraal. Aangezien technologie in het DNA van ons bedrijf zit, was deze premi\u00e8re een fluitje van een cent voor ons&#8221;.<\/p>\n<p>Philippe Belpaire, van\u00a0<strong>Roularta<\/strong>: &#8220;Digitale reclamefraude kost de industrie miljarden. Blockchain biedt de mogelijkheid om domein\u00a0<em>spoofing<\/em>, een frauduleuze praktijk waarbij nepwebsites zich voordoen als een legitieme uitgever en reclame-inkomsten stelen, op te sporen en te elimineren. Roularta is er trots op zijn adverteerders 100% gevalideerde impressies te kunnen garanderen, gebruikmakend van de Blockchain-technologie&#8221;.<\/p>\n<p><em>Gerelateerde artikels:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/roularta-media-group-behaalt-met-le-vif-het-dat-label\/\" target=\"_blank\">Roularta Media Group behaalt met Le Vif het DAT-label <\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/merken-en-media-van-brand-safety-naar-merkgeschiktheid\/\" target=\"_blank\">\u2018Brand safety\u2019 is nog geen \u00e9chte veiligheid voor je merk<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/mediahuis-belgie-nu-ook-gecertificeerd-met-het-digital-ad-trust-label\/\" target=\"_blank\">Mediahuis Belgi\u00eb nu ook gecertificeerd met het Digital Ad Trust label<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/outbrain-bevestigt-meerwaarde-kwaliteitscontext\/\" target=\"_blank\">Outbrain bevestigt meerwaarde kwaliteitscontext<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0ENGIE, Roularta, Space &amp; Rebel AI (USA) bundelden vorig jaar hun krachten rond Blockchain en wonnen een Silver AMMA Award\u00a0in de categorie Innovation en Development of the Year 2020. Lees ook:\u00a0Eerste marktplaats voor DAT-labels in Google DV360 Samen met haar klant ENGIE, experimenteerde Space in 2019 met Blockchain-technologie op inventory&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[1107,1285,1751,2607,75,90],"class_list":["post-29821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amma","tag-awards","tag-blockchain","tag-engie","tag-roularta","tag-space"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roularta, ENGIE, Space: Silver AMMA award voor de eerste blockchain-case - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"ENGIE, Roularta, Space &amp; Rebel AI (USA) bundelden vorig jaar hun krachten rond Blockchain en wonnen een Silver AMMA Award Innovation en Development 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/roularta-engie-space-silver-amma-award-voor-de-eerste-blockchain-case\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta, ENGIE, Space: Silver AMMA award voor de eerste blockchain-case - 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