{"id":29393,"date":"2020-04-27T10:30:28","date_gmt":"2020-04-27T08:30:28","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=29393"},"modified":"2020-04-27T10:37:16","modified_gmt":"2020-04-27T08:37:16","slug":"click20-hoe-jongeren-te-bereiken-via-sociale-media","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/click20-hoe-jongeren-te-bereiken-via-sociale-media\/","title":{"rendered":"Click20: hoe jongeren te bereiken via sociale media"},"content":{"rendered":"<p>Op 28 mei van 10u tot 11u organiseert de\u00a0<strong>Arteveldehogeschool<\/strong>\u00a0een gratis webinar voor mediaprofessionals, marketeers en social media managers. Tijdens het webinar presenteert Jeroen Naudts, onderzoeker aan de Arteveldehogeschool en <a href=\"http:\/\/www.magazinemedia.be\/nl\/bij-1-op-4-jongeren-beinvloeden-influencers-hun-aankoopgedrag\/\" target=\"_blank\">MAGnify-keynote spreker in 2o19<\/a>, de resultaten van nieuw eigen onderzoek.<\/p>\n<p><a href=\"https:\/\/sites.arteveldehogeschool.be\/click20\/\"><img decoding=\"async\" class=\"  aligncenter wp-image-29394\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/banner_click20_grotereversie-1024x402.png\" alt=\"banner_click20_grotereversie\" width=\"558\" height=\"219\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/banner_click20_grotereversie-1024x402.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/banner_click20_grotereversie-300x118.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/banner_click20_grotereversie.png 1280w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/a><\/p>\n<p>In welke mate staan jongeren (16 &#8211; 24 jaar) open voor \u2018digital branding\u2019 van retailmerken via sociale media? Hoe kunnen merken via sociale media hun merk versterken bij jongeren? Wat is de impact van influencers? \u00a0Wat zijn de nieuwe trends op vlak van digitale marketing? Dat zijn de basisvragen die het onderzoek beantwoordt. Het is in feite een vervolg op het onderzoek dat Jeroen vorig jaar presenteerd op MAGnify: Vlaamse media &amp; influencers: de hype voorbij? (<a href=\"https:\/\/www.socialemediavoorjongeren.be\/\" target=\"_blank\">download hier<\/a>)<\/p>\n<p>Begin 2020 deed de\u00a0<strong>Arteveldehogeschool\u00a0<\/strong>hierover een\u00a0<strong>onderzoek\u00a0<\/strong>bij meer dan\u00a0<strong>1.500 Vlaamse jongeren.\u00a0<\/strong>Nog even wachten, maar op 28 mei krijg je de resultaten te horen!<\/p>\n<p>Na het onderzoek volgt een interessante praktijkcase van\u00a0<strong>Zeb<\/strong>. Zij\u00a0delen hun ervaringen met het bereiken van jongeren via sociale media en influencermarketing.<\/p>\n<p><strong>Programma<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<td>09:45<\/td>\n<td>Check-in webinar<\/td>\n<\/tr>\n<tr>\n<td>10:00<\/td>\n<td>Wat leren de cijfers van de\u00a0<a href=\"https:\/\/www.arteveldehogeschool.be\/projecten\/smi-barometer-hoe-kunnen-vlaamse-merken-sociale-media-hun-merk-versterken-bij-jongeren\">SMI-barometer<\/a>\u00a0ons over het bereiken van Vlaamse jongeren als mediamerk?<\/td>\n<\/tr>\n<tr>\n<td>10:40<\/td>\n<td>Nathalie Van Schelvergem (Eyeworks) vertelt hoe zij sociale media en influencermarketing ingezet hebben om de jeugdserie \u2018Instaverliefd\u2019 te promoten bij jongeren.<\/td>\n<\/tr>\n<tr>\n<td>10:50<\/td>\n<td>Q &amp; A: mogelijkheid tot vragen stellen over het onderzoek en de ervaringen van Eyeworks en VRT.<\/td>\n<\/tr>\n<tr>\n<td>11:00<\/td>\n<td>Einde webinar<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Meer informatie over <a href=\"https:\/\/sites.arteveldehogeschool.be\/click20\/\" target=\"_blank\">Click20 vindt u hier<\/a><\/p>\n<p><a href=\"https:\/\/comeos.webinargeek.com\/social-media-influencers-bij-jongeren-medias-sociaux-influenceurs-aupres-des-jeunes\" target=\"_blank\">Direct inschrijven doet u hier<\/a><\/p>\n<p>N.B. Arteveldehogschool organiseert een tweede webinar op dezelfde dag (start 13.30) voor communicatieprofessionals:\u00a0Wat leren de cijfers van de\u00a0<a href=\"https:\/\/www.arteveldehogeschool.be\/projecten\/smi-barometer-hoe-kunnen-vlaamse-merken-sociale-media-hun-merk-versterken-bij-jongeren\" target=\"_blank\">SMI-barometer<\/a>\u00a0ons over het bereiken van Vlaamse jongeren als retailmerk? <a href=\"https:\/\/sites.arteveldehogeschool.be\/click20\/webinar-voor-marketing-en-communicatieprofessionals\" target=\"_blank\">Meer informatie vindt u hier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 28 mei van 10u tot 11u organiseert de\u00a0Arteveldehogeschool\u00a0een gratis webinar voor mediaprofessionals, marketeers en social media managers. Tijdens het webinar presenteert Jeroen Naudts, onderzoeker aan de Arteveldehogeschool en MAGnify-keynote spreker in 2o19, de resultaten van nieuw eigen onderzoek. In welke mate staan jongeren (16 &#8211; 24 jaar) open voor&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2368,2555,1042,2367,843],"class_list":["post-29393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-arteveldehogeschool","tag-click20","tag-influencers","tag-jeroen-naudts","tag-sociale-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Click20: hoe jongeren te bereiken via sociale media - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Op 28 mei van 10u tot 11u organiseert de Arteveldehogeschool een gratis webinar, Click20, voor mediaprofessionals, marketeers en social media managers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/click20-hoe-jongeren-te-bereiken-via-sociale-media\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click20: hoe jongeren te bereiken via sociale media - 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