{"id":29211,"date":"2020-04-07T08:21:53","date_gmt":"2020-04-07T06:21:53","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=29211"},"modified":"2020-04-21T12:51:55","modified_gmt":"2020-04-21T10:51:55","slug":"uncovered-grazia-honours-the-heroes-of-health-care","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/uncovered-grazia-honours-the-heroes-of-health-care\/","title":{"rendered":"Uncovered: Grazia honours the heroes of health care"},"content":{"rendered":"<p><em>Great magazine covers are a cultural moment distilled to its essence. Even for fashion magazines it is tempting to use a historic event like the current corona crisis to create impact but mistakes are easily made (<a href=\"http:\/\/www.magazinemedia.be\/nl\/uncovered-vogues-corona-cover\/\" target=\"_blank\">see this recent cover of Vogue Portugal<\/a>) and there is a risk of being accused of <a href=\"http:\/\/www.magazinemedia.be\/fr\/euh-woke-washing\/\" target=\"_blank\">woke washing<\/a>. Fortunately some fashion magazines do understand how to\u00a0handle the crisis: be\u00a0relevant and respectful.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Lees ook\u00a0:\u00a0<a href=\"http:\/\/www.magazinemedia.be\/nl\/marketing-in-tijden-van-corona-wat-niet-te-doen\/\" target=\"_blank\">Marketing in tijden van corona: wat (niet) te doen?<\/a><\/strong><\/p>\n<p>Grazia\u00a0Magazine in the UK has paid tribute to\u00a0NHS\u00a0staff (National Health Service) serving on the frontline of the\u00a0coronavirus\u00a0outbreak with a dedicated special issue celebrating health workers. Even better: digital\u00a0downloads of the landmark edition are being made freely available to all NHS workers.<\/p>\n<p style=\"text-align: left;\">In regular times, U.K. weekly fashion magazine Grazia\u00a0is likely to feature celebrities of the caliber of\u00a0Meghan Markle, Gwyneth Paltrow or Kate Moss on its front cover. However, the April 6 issue is a little different: it features four different covers, all featuring a different frontline female healthcare workers. The cover stars include an intensive care doctor, a nurse and a paramedic, as well as U.K. Member of Parliament\u00a0Rosena Allin-Khan, who is also an emergency room doctor. They all feature\u00a0the copy &#8220;From the Frontline.&#8221; Their stories can be read\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/graziadaily.co.uk\/life\/in-the-news\/nhs-staff-stories-coronavirus\/\">inside the magazine<\/a>.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/NHS-workers.jpg\"><img decoding=\"async\" class=\"  wp-image-29199 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/NHS-workers-1024x576.jpg\" alt=\"NHS workers\" width=\"709\" height=\"399\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/NHS-workers-1024x576.jpg 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/NHS-workers-300x169.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/04\/NHS-workers.jpg 1800w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a><\/p>\n<blockquote><p><em>\u201cThe great covers [\u2026are] most of all, a cultural moment [..] distilled to its essence.\u201d<\/em><\/p><\/blockquote>\n<p>Featuring four split covers each displaying a different member of staff the magazine was diligently put together by staff <a href=\"http:\/\/www.magazinemedia.be\/nl\/belgische-uitgevers-starten-campagne-corona-virus\/\" target=\"_blank\"><strong>working from home<\/strong><\/a> with photographers obeying <a href=\"http:\/\/www.magazinemedia.be\/nl\/belgische-uitgevers-starten-campagne-corona-virus\/\" target=\"_blank\">social distancing<\/a> guidelines by capturing their subjects in hospital car parks at the required distance.<\/p>\n<p><em> <iframe src=\"\/\/players.brightcove.net\/377748811\/default_default\/index.html?videoId=6146299652001\" width=\"500\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/em><\/p>\n<p>Grazia editor Hattie Brett commented: \u201cUndoubtedly there are many heroes that have emerged over the last few weeks \u2013 from delivery drivers and supermarket workers to teachers keeping classrooms open. But those on the frontline, most exposed to the virus, are the NHS workers. They\u2019re going above and beyond to battle the physical and emotional effects of Covid-19 \u2013 risking their own lives to help us all. We owe them all enormous gratitude; and this week\u2019s issue of Grazia is our attempt to say thank you to the NHS and let their workers send a clear message to us all.<\/p>\n<p>\u201cThe cover shoot was like none I\u2019ve ever worked on; shot in a matter of minutes in the car parks of NHS hospitals, maintaining social distancing, before Dr Janitha Gowribalan, Dr Rosena Allin-Khan, paramedic Sarah Blanchard and nurse Richenda Browne went back to their day jobs \u2013 saving lives.\u201d Grazia publisher Lauren Hollyoake, added: \u201cThe team have created a powerful issue \u2013 all done with each individual member working from their own home. An outstanding feat. Grazia will continue to create relevant first-class content and adapt in order to connect with the changing lives of our audience in the coming weeks and months.\u201d<\/p>\n<p>Source: <a href=\"https:\/\/www.thedrum.com\/news\/2020\/03\/31\/grazia-honours-nhs-workers-the-frontline-special-edition?utm_campaign=Member_Update&amp;utm_source=pardot&amp;utm_medium=email\" target=\"_blank\">The Drum<\/a><\/p>\n<p><em>Gerelateerde artikels:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/uncovered-vogues-corona-cover\/\" target=\"_blank\">Uncovered: Vogue\u2019s Corona cover<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/magazines-omarmen-pinterest-9-straffe-voorbeelden\/\" target=\"_blank\">Magazines omarmen Pinterest: 9 straffe voorbeelden<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/uncovered-time-magazine\/\" target=\"_blank\">Uncovered: TIME Magazine<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/new-york-zonder-trump\/\" target=\"_blank\">New York zonder Trump<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Great magazine covers are a cultural moment distilled to its essence. Even for fashion magazines it is tempting to use a historic event like the current corona crisis to create impact but mistakes are easily made (see this recent cover of Vogue Portugal) and there is a risk of being&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2526,899,2099],"class_list":["post-29211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-corona-crisis","tag-grazia","tag-uncovered"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uncovered: Grazia honours the heroes of health care<\/title>\n<meta name=\"description\" content=\"Grazia Magazine has paid tribute to NHS staff serving on the frontline of the coronavirus outbreak with a dedicated special 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