{"id":28637,"date":"2020-02-18T18:50:57","date_gmt":"2020-02-18T17:50:57","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=28637"},"modified":"2020-02-18T19:11:12","modified_gmt":"2020-02-18T18:11:12","slug":"dat-belgium-start-audits-2020","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/dat-belgium-start-audits-2020\/","title":{"rendered":"DAT BELGIUM: start audits 2020"},"content":{"rendered":"<p><em class=\"alignnone\"><strong><img decoding=\"async\" class=\"alignright\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/UBA_LOGO_HD_White-Red-512x297.jpg\" alt=\"Digital Ad Trust\" width=\"250\" height=\"145\" \/><\/strong>Uitgevers en bedrijven die het kwaliteitslabel DAT voor hun site willen ontvangen, kunnen vanaf nu hun aanvraag voor een audit indienen.\u00a0Tegen 6 maart moeten de gegevens worden ingezonden op\u00a0<\/em><a href=\"http:\/\/www.digitaladtrust.be\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>www.digitaladtrust.be<\/em><\/a><\/p>\n<p style=\"text-align: center;\"><strong>Lees ook:\u00a0<a href=\"http:\/\/www.magazinemedia.be\/nl\/uba-en-we-media-lanceren-digital-ad-trust-belgium-een-kwaliteitslabel-voor-belgische-websites\/\" target=\"_blank\">UBA en WE MEDIA lanceren Digital Ad Trust Belgium<\/a><\/strong><\/p>\n<p>Het wordt uitgereikt aan kandidaten die na een audit kunnen voldoen aan de opgelegde vereisten op het vlak van\u00a0<em>brand safety, viewablity, ad fraud, user experience &amp; data protection.\u00a0<\/em>DAT Belgium is een kwaliteitslabel dat adverteerders garanties biedt over de kwaliteit van de site waarop ze investeren. Dit label is vorig jaar gelanceerd en een initiatief van de federaties UBA (adverteerders) en WE MEDIA (uitgevers).<\/p>\n<p>Momenteel zijn 6 sites van Belgische uitgevers al gelabeld voor display. 9 andere sites hebben een aanvraag ingediend en worden momenteel geauditeerd. Na deze golf volgen er nog 3: in mei, september en november.<\/p>\n<figure id=\"post-351 media-351\" class=\"align-center\">\n<figure id=\"post-365 media-365\" class=\"align-center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/DATNL06032020.jpg\" alt=\"Aanvraagperiodes DAT Belgium 2020\" width=\"755\" height=\"367\" \/><\/figure>\n<\/figure>\n<p>Alle info over DAT en de concrete deadlines voor het aanvragen van een audit vindt u op\u00a0<a href=\"http:\/\/www.digitaladtrust.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.digitaladtrust.be<\/a>.Ook de gesprekken voor de ontwikkeling van een videolabel zijn opgestart. Aan de zijde van de media werken WE MEDIA en VIA, de regies van de audiovisuele media, daarvoor samen.<\/p>\n<p><em>Lees ook:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/vertrouwen-het-medium-is-even-belangrijk-als-de-message\/\" target=\"_blank\">Vertrouwen: het medium is even belangrijk als de \u2018message\u2019<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/media-expert-over-magazine-media-in-belgie-nicolas-vancraenbroeck\/\" target=\"_blank\">Media-expert over magazine media in Belgi\u00eb: Nicolas Vancraenbroeck<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/de-column-van-bruno-liesse\/\" target=\"_blank\">De column van Bruno Liesse<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-woke-washing\/\" target=\"_blank\">Euh\u2026 woke washing?<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/wonderland-een-modeblad-dat-extra-is\/\" target=\"_blank\">Wonderland: een modeblad dat \u2018extra\u2019 is<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Uitgevers en bedrijven die het kwaliteitslabel DAT voor hun site willen ontvangen, kunnen vanaf nu hun aanvraag voor een audit indienen.\u00a0Tegen 6 maart moeten de gegevens worden ingezonden op\u00a0www.digitaladtrust.be Lees ook:\u00a0UBA en WE MEDIA lanceren Digital Ad Trust Belgium Het wordt uitgereikt aan kandidaten die na een audit kunnen voldoen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[2493,2492,2340],"class_list":["post-28637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-audits","tag-dat","tag-digital-ad-trust"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAT BELGIUM: start audits 2020 - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Uitgevers en bedrijven die het kwaliteitslabel DAT voor hun site willen ontvangen, kunnen vanaf nu hun aanvraag voor een audit indienen. 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