{"id":28219,"date":"2020-01-09T08:51:22","date_gmt":"2020-01-09T07:51:22","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=28219"},"modified":"2020-01-08T15:11:22","modified_gmt":"2020-01-08T14:11:22","slug":"euh-wat-betekent-dat-ook-alweer","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/euh-wat-betekent-dat-ook-alweer\/","title":{"rendered":"Euh&#8230; wat betekent d\u00e1t ook alweer?"},"content":{"rendered":"<p><em>Nieuwe vaktermen: in marketing en reclame schijnen we er dol op te zijn. Soms is het oude wijn in nieuwe zakken, soms staan ze voor totaal nieuwe opportuniteiten. Meestal vliegen de termen je elke nieuwjaarsborrel om de oren zonder dat iemand ze echt helder en duidelijk kan uitleggen: Euh&#8230;? Onze trouwe volgers kunnen dat uiteraard wel! <\/em><\/p>\n<p>Magazine Media wil graag dat u w\u00e9l beslagen ten ijs komt, vandaar dat we de rubriek \u2018Euh\u2026\u2019in het leven geroepen hebben: experts ter zake geven kort en bondig uitleg over de term en wat u en wij ervan mogen verwachten.<\/p>\n<p>Aan het begin van het nieuwe jaar zetten we de besproken vaktermen voor u op een rij. En volgende week trappen we een nieuwe reeks af.<\/p>\n<h3><u><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-personalisatie\/\" target=\"_blank\">Personalisatie?<\/a><\/u><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/07\/Pieter-Baert.jpg\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-25787\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/07\/Pieter-Baert-150x150.jpg\" alt=\"Pieter Baert\" width=\"150\" height=\"150\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/07\/Pieter-Baert-150x150.jpg 150w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/07\/Pieter-Baert-300x300.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/07\/Pieter-Baert.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>Pieter Baert, expert in service design, Innovation Lead bij bpost Future Lab legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-gen-z\/\">Gen Z?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/04\/Joeri-selfie.png\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-25154\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/04\/Joeri-selfie-150x150.png\" alt=\"Selfie Joeri Van den Bergh\" width=\"150\" height=\"150\" \/><\/a>\u00a0Joeri Van den Bergh, Managing Partner van InSites Consulting, gespecialiseerd in jongeren en jongerencultuur legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-meaningful-marketing\/\">Meaningful marketing?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/12\/Bart-Lombaerts-fotoi-375x500.jpg\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-18191\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/12\/Bart-Lombaerts-fotoi-375x500-150x150.jpg\" alt=\"Bart Lombaerts\" width=\"150\" height=\"150\" \/><\/a>\u00a0Bart Lombaerts, Head of Content van contentproductiehuis Spyke schreef er een boek over en legt de term uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-micro-influencers\/\">Micro-influencers?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/09\/Bert-Marievoet-zww.jpg\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-17218\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/09\/Bert-Marievoet-zww-150x150.jpg\" alt=\"Bert Marievoet\" width=\"150\" height=\"150\" \/><\/a>Bert Marievoet, Managing Founder van Native Nation legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-agile-advertising\/\">Agile advertising?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Clo-Willaerts-twitter.jpg\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-17215\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Clo-Willaerts-twitter-150x150.jpg\" alt=\"Clo Willaerts\" width=\"150\" height=\"150\" \/><\/a>\u00a0Clo Willaerts, expert in digitale communicatie en business en auteur van o.a. het handboek \u2018Digital Marketing like a PRO\u2019legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-visual-search\/\">Visual search?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/06\/portrait-Brice-le-Bl\u00e9vennec-CEO-Emakina.jpg\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-16295\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/06\/portrait-Brice-le-Bl\u00e9vennec-CEO-Emakina-150x150.jpg\" alt=\"portrait Brice le Bl\u00e9vennec CEO Emakina\" width=\"150\" height=\"150\" \/><\/a>\u00a0Brice le Bl\u00e9vennec, CEO van Emakina legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-voice-first\/\">Voice first?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/Bert-600x600-onak.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-15943 size-thumbnail\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/Bert-600x600-onak-150x150.jpg\" alt=\"Bert Van Wassenhove\" width=\"150\" height=\"150\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/Bert-600x600-onak-150x150.jpg 150w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/Bert-600x600-onak-300x300.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/Bert-600x600-onak.jpg 600w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\u00a0Bert Van Wassenhove, uitgever van ondernemingen bij Venturepublisher, legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-brand-purpose\/\">Brand purpose?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/iqfX4Paz_400x400.jpg\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-28222\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/iqfX4Paz_400x400-150x150.jpg\" alt=\"Dominique Poncin\" width=\"150\" height=\"150\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/iqfX4Paz_400x400-150x150.jpg 150w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/iqfX4Paz_400x400-300x300.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/iqfX4Paz_400x400.jpg 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\u00a0Dominique Poncin, Head of Strategy bij DDB Brussels legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euhfirst-second-en-third-party-data\/\">First, second en third party data?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/03\/St\u00e9phaneLucien.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-15510 size-thumbnail\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/03\/St\u00e9phaneLucien-150x150.jpg\" alt=\"St\u00e9phane Lucien\" width=\"150\" height=\"150\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/03\/St\u00e9phaneLucien-150x150.jpg 150w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/03\/St\u00e9phaneLucien-300x300.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/03\/St\u00e9phaneLucien.jpg 432w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\u00a0St\u00e9phane Lucien, oprichter en co-CEO van Root, gespecialiseerd in digital data-driven marketing legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-artificial-intelligence\/\">Artificial intelligence?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/10\/steven-van-belleghem.jpg\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-10089\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/10\/steven-van-belleghem-150x150.jpg\" alt=\"Steven Van Belleghem\" width=\"150\" height=\"150\" \/><\/a>\u00a0Steven Van Belleghem (Nexxworks) legt uit.<\/p>\n<h3><a href=\"http:\/\/www.magazinemedia.be\/nl\/euh-blockchain\/\">Blockchain?<\/a><\/h3>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/Gerrie-Smits.png\"><img decoding=\"async\" class=\"alignnone size-thumbnail wp-image-28224\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/Gerrie-Smits-150x150.png\" alt=\"Gerrie Smits\" width=\"150\" height=\"150\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/Gerrie-Smits-150x150.png 150w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/Gerrie-Smits-300x300.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/01\/Gerrie-Smits.png 381w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\u00a0Gerrie Smits, auteur van het boek \u2018Blockchain is WTF\u2019legt uit.<\/p>\n<p>Welke vaktermen wilt u graag glashelder kunnen uitleggen? Laat het ons weten via mail (<a href=\"mailto:info@magazinemedia.be\">info@magazinemedia.be<\/a>), Twitter (@magazinemedia_BE) of LinkedIn (Magazine Media). Wij zoeken het graag voor u uit met behulp van ter zake kundige experts.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nieuwe vaktermen: in marketing en reclame schijnen we er dol op te zijn. Soms is het oude wijn in nieuwe zakken, soms staan ze voor totaal nieuwe opportuniteiten. Meestal vliegen de termen je elke nieuwjaarsborrel om de oren zonder dat iemand ze echt helder en duidelijk kan uitleggen: Euh&#8230;? Onze&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28220,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1906,1861],"class_list":["post-28219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-euh","tag-vaktermen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Euh... wat betekent d\u00e1t ook alweer? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Magazine Media wil graag dat u w\u00e9l beslagen ten ijs komt, vandaar dat we de rubriek Euh... in het leven geroepen hebben: experts ter zake geven kort en bondig uitleg over vaktermen en wat u en wij ervan mogen verwachten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/euh-wat-betekent-dat-ook-alweer\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euh... wat betekent d\u00e1t ook alweer? 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