{"id":25284,"date":"2019-05-06T12:00:41","date_gmt":"2019-05-06T10:00:41","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=25284"},"modified":"2019-05-16T13:26:54","modified_gmt":"2019-05-16T11:26:54","slug":"warning-new-car-smell-inside","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/warning-new-car-smell-inside\/","title":{"rendered":"Warning! New-car-smell inside"},"content":{"rendered":"<p><em>Goodby Silverstein &amp; Partners\u00a0created a bright yellow ad scented with new car smell for the company hoping that as people test-drive and buy cars, the smell of new car will trigger subconscious memories about the Liberty Mutual ad they previously saw. With smell being the sense most closely connected with memory formation, the insurance company is banking on its scented ad to jog people\u2019s memories when considering auto insurance.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Also read:\u00a0<a href=\"http:\/\/www.magazinemedia.be\/nl\/5-zintuigen-geurende-magazines\/\" target=\"_blank\">5 zintuigen: geurende magazines<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png\"><img decoding=\"async\" class=\"  wp-image-25285 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png\" alt=\"Liberty Mutual scented ad\" width=\"826\" height=\"413\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png 940w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940-300x150.png 300w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The agency used a print ad that would give people a Pavlovian response of sorts to catch car buyers at the moment that matters most. The copy reads \u201cIf you\u2019re thinking about a new car, think about Liberty Mutual. We customize your car insurance so you only pay for what you need.\u201d<\/p>\n<p>The ad will run in the April 28 issue of the Chicago Sun Times.<\/p>\n<p>Source: <a href=\"https:\/\/www.thedrum.com\/news\/2019\/04\/26\/ads-we-liberty-mutual-brings-new-car-smell-print-ad\" target=\"_blank\">The Drum<\/a><\/p>\n<p><em>Related artikels:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/wereldprimeur-terug-pratende-magazinecover\/\" target=\"_blank\">Wereldprimeur: (terug-) pratende magazinecover<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/iedereen-zijn-eigen-magazine-geen-probleem\/\" target=\"_blank\">Iedereen zijn eigen magazine? Geen probleem<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/inspirerende-innovatie-die-vind-je-bij-magazinemerken\/\" target=\"_blank\">Inspirerende innovatie? Die vind je bij magazinemerken<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/game-of-thrones\/\" target=\"_blank\">Game of Thrones final season starts Hot &amp; Spicy<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Goodby Silverstein &amp; Partners\u00a0created a bright yellow ad scented with new car smell for the company hoping that as people test-drive and buy cars, the smell of new car will trigger subconscious memories about the Liberty Mutual ad they previously saw. With smell being the sense most closely connected with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[54,860,258,1471,2232],"class_list":["post-25284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture","tag-ad-in-the-picture","tag-creatieve-formaten","tag-formules-creatives","tag-geur","tag-liberty-mutual"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warning! 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