{"id":24331,"date":"2019-03-20T08:26:05","date_gmt":"2019-03-20T07:26:05","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=24331"},"modified":"2019-03-20T11:02:08","modified_gmt":"2019-03-20T10:02:08","slug":"antoinette-ribas-juryvoorzitter-cb-awards-over-print","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/","title":{"rendered":"Antoinette Ribas, juryvoorzitter CB Awards, over print"},"content":{"rendered":"<p><em>Antoinette Ribas is een van de meest bekende en meest bekroonde Art Directors in ons land. Geen toeval dus dat ze juryvoorzitter is op de CB Awards. Wij spraken haar aan over een van de categorie\u00ebn: Press.<\/em><\/p>\n<p style=\"text-align: center;\">Lees ook:\u00a0<a href=\"http:\/\/www.magazinemedia.be\/nl\/reclamecreatieven-houden-van-print\/\" target=\"_blank\">\u201cReclamecreatieven houden van print\u201d<\/a><\/p>\n<p>Creative of the Year (samen met Gr\u00e9gory Ginterdaele) op de Merit Awards. Voorzitter van de jury\u2019s Direct, Film, Outdoor, Press en Radio op de Creative Belgium Awards. Het lijkt wel het jaar van Antoinette Ribas, Art Director bij DDB.<\/p>\n<p>We schoven bij haar aan voor een korte babbel over hij zij naar creativiteit in print kijkt. Maar eerst de vraag \u2018wat verwacht je van de jury van de CB Awards?\u2019 \u201cVerrast worden\u201d, luidt het antwoord. \u201cIk kijk ernaar uit om opnieuw durf te zien. Het nemen van risico en innoveren wil ik in ieder geval aanmoedigen. Ik wil liever een straffe poging bekronen dan een recept dat werkt.\u201d<\/p>\n<h3>De kracht van print<\/h3>\n<p>Print vindt ze nog altijd belangrijk. \u201cHet kan het begin zijn van een geweldig verhaal\u201d, zegt ze zelf. \u201cPrint is statisch, maar is daardoor ook minder intrusief dan digital. Het is een gelegenheid om je beknopt, maar toch krachtig tot de mensen te richten. Daarvan ben ik overtuigd.\u201d<\/p>\n<p>Ook in 2018 zag Antoinette Ribas heel wat mooie advertenties, al was dat dan vooral in een internationale context. \u201cGoede print, die goed gemaakt is, een echt idee heeft en een insight heeft dat zowel onverwacht als universeel is, zo zie je er elk jaar heel wat. Maar vorig jaar was ik helemaal omvergeblazen door de intelligentie van de <a href=\"http:\/\/www.magazinemedia.be\/nl\/hoe-een-magazine-advertentie-de-meest-innovatieve-digitale-campagne-van-2018-werd\/\" target=\"_blank\">campagne \u2018Tagwords\u2019 van Budweiser<\/a>. \u2018Tagwords\u2019 speelt in om de alomtegenwoordigheid van Google door een beeld van een affichagepaneel, een bierviltje,\u2026 te vervangen door een zoekterm.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/TwwA45XkHH4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nKijkers die de instructies volgen ontdekken historische beelden van bekende muzikanten die Budweiser-bier aan het drinken zijn. Beelden waarvoor je (om financi\u00eble redenen) onmogelijk de toelating had gekregen. Deze campagne is grafisch gezien magnifiek, heeft impact en geeft zin om op zoek te gaan. Mission accomplished want ze toont aan een mindere kostprijs de iconische en tjidloze kant van het merk.\u201d<\/p>\n<p>Op zoek naar de \u2018Tagwords\u2019 in ons land dus\u2026<\/p>\n<p><em>Meer interessante meningen op Magazine Media:\u00a0<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/hoe-zou-het-zijn-met-stumpa-winnaar-simon-pyson\/\" target=\"_blank\">Hoe zou het zijn met\u2026 StuMPA-winnaar Simon Pyson?<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/media-expert-over-magazine-media-in-belgie-marijke-haccour\/\" target=\"_blank\">Media-expert over magazine media in Belgi\u00eb: Marijke Haccour<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/de-macht-aan-de-creatieven\/\" target=\"_blank\">De macht aan de creatieven en de creativiteit?<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/verwacht-een-wereld-zonder-reclame-zegt-pg\/\" target=\"_blank\">Verwacht: een wereld zonder reclame (zegt P&amp;G)<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Antoinette Ribas is een van de meest bekende en meest bekroonde Art Directors in ons land. Geen toeval dus dat ze juryvoorzitter is op de CB Awards. Wij spraken haar aan over een van de categorie\u00ebn: Press. Lees ook:\u00a0\u201cReclamecreatieven houden van print\u201d Creative of the Year (samen met Gr\u00e9gory Ginterdaele)&#8230;<\/p>\n","protected":false},"author":2,"featured_media":24332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[2178,1285,2177,1138,1068],"class_list":["post-24331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-antoinette-ribas","tag-awards","tag-cb-awards","tag-creative-belgium","tag-ddb"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Antoinette Ribas, juryvoorzitter CB Awards, over print<\/title>\n<meta name=\"description\" content=\"Creative of the Year Merit Awards. Voorzitter van de jury\u2019s Direct, Film, Outdoor, Press en Radio op CB Awards: Antoinette Ribas, Art Director bij DDB\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/\" \/>\n<meta property=\"og:locale\" content=\"nl_BE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antoinette Ribas, juryvoorzitter CB Awards, over print\" \/>\n<meta property=\"og:description\" content=\"Creative of the Year Merit Awards. Voorzitter van de jury\u2019s Direct, Film, Outdoor, Press en Radio op CB Awards: Antoinette Ribas, Art Director bij DDB\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-20T07:26:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-20T10:02:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/03\/Antoinette-Ribas-e1553005799327.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Antoinette Ribas, juryvoorzitter CB Awards, over print\",\"datePublished\":\"2019-03-20T07:26:05+00:00\",\"dateModified\":\"2019-03-20T10:02:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/\"},\"wordCount\":406,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"Antoinette Ribas\",\"awards\",\"CB Awards\",\"Creative Belgium\",\"DDB\"],\"articleSection\":[\"Cases &amp; Inspiration\"],\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/\",\"name\":\"Antoinette Ribas, juryvoorzitter CB Awards, over print\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2019-03-20T07:26:05+00:00\",\"dateModified\":\"2019-03-20T10:02:08+00:00\",\"description\":\"Creative of the Year Merit Awards. Voorzitter van de jury\u2019s Direct, Film, Outdoor, Press en Radio op CB Awards: Antoinette Ribas, Art Director bij DDB\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#breadcrumb\"},\"inLanguage\":\"nl-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Antoinette Ribas, juryvoorzitter CB Awards, over print\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Antoinette Ribas, juryvoorzitter CB Awards, over print","description":"Creative of the Year Merit Awards. Voorzitter van de jury\u2019s Direct, Film, Outdoor, Press en Radio op CB Awards: Antoinette Ribas, Art Director bij DDB","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/","og_locale":"nl_BE","og_type":"article","og_title":"Antoinette Ribas, juryvoorzitter CB Awards, over print","og_description":"Creative of the Year Merit Awards. Voorzitter van de jury\u2019s Direct, Film, Outdoor, Press en Radio op CB Awards: Antoinette Ribas, Art Director bij DDB","og_url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2019-03-20T07:26:05+00:00","article_modified_time":"2019-03-20T10:02:08+00:00","og_image":[{"width":750,"height":500,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/03\/Antoinette-Ribas-e1553005799327.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/"},"author":{"name":"","@id":""},"headline":"Antoinette Ribas, juryvoorzitter CB Awards, over print","datePublished":"2019-03-20T07:26:05+00:00","dateModified":"2019-03-20T10:02:08+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/"},"wordCount":406,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["Antoinette Ribas","awards","CB Awards","Creative Belgium","DDB"],"articleSection":["Cases &amp; Inspiration"],"inLanguage":"nl-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/","url":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/","name":"Antoinette Ribas, juryvoorzitter CB Awards, over print","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2019-03-20T07:26:05+00:00","dateModified":"2019-03-20T10:02:08+00:00","description":"Creative of the Year Merit Awards. Voorzitter van de jury\u2019s Direct, Film, Outdoor, Press en Radio op CB Awards: Antoinette Ribas, Art Director bij DDB","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#breadcrumb"},"inLanguage":"nl-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/antoinette-ribas-juryvoorzitter-cb-awards-over-print\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/"},{"@type":"ListItem","position":2,"name":"Antoinette Ribas, juryvoorzitter CB Awards, over print"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"nl-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/24331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/comments?post=24331"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/posts\/24331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media\/24332"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/media?parent=24331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/categories?post=24331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/wp-json\/wp\/v2\/tags?post=24331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}