{"id":240,"date":"2014-01-30T15:32:51","date_gmt":"2014-01-30T14:32:51","guid":{"rendered":"http:\/\/www.magazinemedia.be\/research-digitaal-leesgedrag\/"},"modified":"2015-07-07T14:05:45","modified_gmt":"2015-07-07T13:05:45","slug":"research-digitaal-leesgedrag","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/research-digitaal-leesgedrag\/","title":{"rendered":"Research: Digitaal leesgedrag"},"content":{"rendered":"<p><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\"><br \/>\n<html><body><\/p>\n<h6>&nbsp;<img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/Image%20OPPA%20case%20roularta%20shutterstock.jpg\" alt=\"use of digital devices\" width=\"675\" height=\"451\"><\/h6>\n<h4>Uitgevers reiken digitale consument de hand&nbsp;<\/h4>\n<p>&nbsp;<\/p>\n<p><span>Uitgevers zijn bezig met het uit- en h&Atilde;&copy;ruitvinden van hun mobiele contentstrategie&Atilde;&laquo;n om in contact te komen met de nieuwe digitale consument.<\/span><\/p>\n<p><span>Digitaal is alomtegenwoordig in het dagdagelijks leven van deze consument en dat beseffen uitgevers maar al te goed.&nbsp;<\/span><\/p>\n<p><span>Een gedragsanalyse door <strong>Roularta Media Group<\/strong> in samenwerking met de K.U. Leuven tracht relevante inzichten te bieden over het digitaal leesgedrag van de consument, en meer specifiek het digitaal lezen van magazines.<\/span><\/p>\n<p><span>De Knack-applicatie werd als case study geselecteerd omwille van de overeenstemming tussen de printeditie en digitale versie. Dit leverde bijzonder interessante en belangrijke inzichten op.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/31288709\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"427\" height=\"356\"> <\/iframe><\/p>\n<div><strong> <br \/><\/strong><\/div>\n<p><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<br \/>\n<h6><span>Opmerkelijk onderzoek naar digitaal leesgedrag levert belangrijke inzichten op.<\/span><\/h6>\n","protected":false},"author":1,"featured_media":241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research: Digitaal leesgedrag - 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