{"id":16550,"date":"2018-07-04T11:24:26","date_gmt":"2018-07-04T09:24:26","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=16550"},"modified":"2018-07-16T10:34:31","modified_gmt":"2018-07-16T08:34:31","slug":"case-bihor-couture-wint-drie-lions-in-cannes","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/case-bihor-couture-wint-drie-lions-in-cannes\/","title":{"rendered":"Case: Bihor Couture wint drie Lions in Cannes"},"content":{"rendered":"<p><em>Cannes magazines? Yes, they can! In de strijd om lokale folklore te beschermen tegen het plagiaat van grote modemerken, cre\u00eberden McCann Boekarest en het Roemeense modemagazine Beau Monde (voorheen Sanoma) Bihor Couture.<\/em><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913.png\"><img decoding=\"async\" class=\"alignnone wp-image-16568\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913.png\" alt=\"Bihor Couture print campaign\" width=\"327\" height=\"422\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913.png 550w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913-232x300.png 232w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/a>\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-16551\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480.jpg\" alt=\"Bihor by Beau Monde Romania\" width=\"326\" height=\"422\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480.jpg 371w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480-232x300.jpg 232w\" sizes=\"(max-width: 326px) 100vw, 326px\" \/><\/a><\/p>\n<p>De modehuizen inspireren zich op patronen en designs van folkloristische kleding en verkopen hun kleding vervolgens vaak aan exorbitante prijzen. Zonder dat de lokale gemeenschappen hiervoor erkenning krijgen (of zelfs maar op de hoogte zijn) en zonder dat deze, vaak arme mensen, hier iets voor terugzien. Dat vormt een bedreiging voor etnische groepen en de mooie tradities waar zij voor staan.<\/p>\n<p><em>Bihor vs Dior<\/em><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/Q-i7-ZC-0Hs\" width=\"475\" height=\"475\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nBihor Couture doet het helemaal anders: 100% lokaal door vakmensen geproduceerde kleding, waarvoor de ambachtelijke vakmensen van Bihor alle credits en alle inkomsten ontvangen. Alle kledingstukken kunnen op de website <a href=\"http:\/\/www.bihorcouture.com\">www.bihorcouture.com<\/a> besteld worden en de campagne maakte blijkbaar zo\u2019n stormloop op de webwinkel los dat inmiddels meer en meer ambachtslieden zijn ingehuurd om de vraag aan te kunnen.<\/p>\n<p><a href=\"http:\/\/www.bihorcouture.com\/\"><img decoding=\"async\" class=\"wp-image-16567 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website-1024x576.png\" alt=\"Bihor Couture website\" width=\"699\" height=\"393\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website-1024x576.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website-300x169.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website.png 1366w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/a><\/p>\n<p>De campagne-video heeft het over de strijd tussen Dior en Bihor. En in Cannes heeft <strong>Bihor die strijd duidelijk gewonnen met een Gouden Leeuw in de categorie PR<\/strong> \u2013 Lowbudget\/High Impact Campaign,\u00a0 zilver in PR \u2013 Brand Voice &amp; Strategic Storytelling en brons in Brand Experience &amp; Activation.<\/p>\n<p>Erkenning is er dus ook voor het <a href=\"https:\/\/www.beaumonde.ro\/\" target=\"_blank\"><strong>magazine Beau Monde<\/strong><\/a>, dat hiermee nog maar eens de invloed en de kracht van magazines duidelijk aantoont. Influencer, storyteller, direct seller en activist: het magazine weet al deze rollen moeiteloos te vervullen.<\/p>\n<p>Bron: Cannes Lions, <a href=\"https:\/\/leblog.wcie.fr\/2018\/04\/16\/le-magazine-de-mode-beau-monde-lance-une-marque-dartisanat-roumain-pour-lutter-contre-lappropriation-culturelle\/\" target=\"_blank\">Wonderful Brands<\/a>, AdAge<\/p>\n<p><em>Campagne video McCann voor Cannes Lions:<\/em><br \/>\n<iframe src=\"https:\/\/player.vimeo.com\/video\/271117015?title=0&amp;byline=0&amp;portrait=0\" width=\"549\" height=\"549\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/vimeo.com\/271117015\">Beau Monde \u201cBihor Couture\u201d<\/a> from <a href=\"https:\/\/vimeo.com\/user27434771\">McCann Worldgroup<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<\/p>\n<p><em>Meer inspiratie van Cannes:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/cannes-in-the-picture-onze-favorieten\/\" target=\"_blank\">Cannes in the Picture: ontdek onze favoriete Leeuwen<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/cannes-lions-door-onze-verslaggevers-ter-plaatse\/\" target=\"_blank\">Cannes Lions, door onze verslaggevers ter plaatse<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/keith-weed-unilever-a-brand-without-trust-is-just-a-product\/\" target=\"_blank\">Keith Weed, Unilever: \u2018A brand without trust is just a product\u2019<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/cannes-lions-onze-6-favorieten\/\" target=\"_blank\">Cannes Lions 2017: Onze 6 favorieten<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/cannes-lions\/\" target=\"_blank\">Live from Cannes 2017: onze StuMPA-winnaars<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cannes magazines? Yes, they can! In de strijd om lokale folklore te beschermen tegen het plagiaat van grote modemerken, cre\u00eberden McCann Boekarest en het Roemeense modemagazine Beau Monde (voorheen Sanoma) Bihor Couture. \u00a0 De modehuizen inspireren zich op patronen en designs van folkloristische kleding en verkopen hun kleding vervolgens vaak&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1285,1934,1935,1938,757,277,1936,1937],"class_list":["post-16550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-awards","tag-beau-monde","tag-bihor","tag-bihor-couture","tag-cannes","tag-cannes-lions","tag-dior","tag-mccann"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case: Bihor Couture wint 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