{"id":15994,"date":"2018-05-01T08:21:45","date_gmt":"2018-05-01T06:21:45","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15994"},"modified":"2018-04-27T11:40:23","modified_gmt":"2018-04-27T09:40:23","slug":"zo-simpel-kan-een-goede-printadvertentie-zijn","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/zo-simpel-kan-een-goede-printadvertentie-zijn\/","title":{"rendered":"Zo simpel kan een goede printadvertentie zijn!"},"content":{"rendered":"<p><em>De beste printadvertenties zijn diegenen die je een tweede keer doen kijken. De nieuwe campagne van Kentucky Fried Chicken in Hong Kong is daarvan het perfecte voorbeeld: eerst zie je alleen de dramatische handeling van het beeld, daarna pas het product.<\/em><\/p>\n<p>Het concept is simpel en opvallend, zoals een goede advertentie moet zijn. Bovendien is het een <em>campagne<\/em>, een reeks in plaats van een losse advertentie, waardoor het concept versterkt wordt.<\/p>\n<p>[metaslider id=15903]<\/p>\n<p>Bron: <a href=\"http:\/\/www.adweek.com\/creativity\/clever-kfc-ads-perfectly-replaced-fire-with-spicy-fried-chicken\/?utm_content=position_1&amp;utm_source=sailthru&amp;utm_medium=email&amp;utm_term=AW_Adfreak&amp;utm_campaign=Adfreak_Newsletter_2018041716&amp;s_id=5371d3bec30f9b35f5da2d64\" target=\"_blank\">Adweek<\/a><\/p>\n<p><em>Meer inspiratie nodig?<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/magazine-en-automerk-laten-harten-sneller-slaan\/\" target=\"_blank\">Magazine en automerk Toyota laten harten sneller slaan<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/smile-je-bent-op-amazon-via-magazines\/\" target=\"_blank\">Smile! Je bent op Amazon (via magazines)<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/and-the-stumpa-winner-2018-is\/\" target=\"_blank\">And the StuMPA winner 2018 is\u2026.<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/warc-grand-prix-winnaar-negeer-die-hoest-niet\/\" target=\"_blank\">WARC Grand Prix Winnaar: negeer die hoest niet!<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/ad-in-the-picture-ikea-makes-people-pee-on-this-ad-to-get-a-discount\/\" target=\"_blank\">Ad in the Picture: IKEA makes people pee on this ad to get a discount<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\" target=\"_blank\">Bill Gates, Bono en AR in nieuwe editie TIME<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>De beste printadvertenties zijn diegenen die je een tweede keer doen kijken. De nieuwe campagne van Kentucky Fried Chicken in Hong Kong is daarvan het perfecte voorbeeld: eerst zie je alleen de dramatische handeling van het beeld, daarna pas het product. Het concept is simpel en opvallend, zoals een goede&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[66,1868,939],"class_list":["post-15994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-creativiteit","tag-kfc","tag-print-advertising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KFC toont hoe simpel goede printcampagne zijn kan<\/title>\n<meta name=\"description\" content=\"De nieuwe campagne van Kentucky Fried Chicken in Hong Kong is het perfecte voorbeeld van een goed gemaakte, simpele printcampagne\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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