{"id":15925,"date":"2018-04-23T12:40:42","date_gmt":"2018-04-23T10:40:42","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15925"},"modified":"2018-05-02T12:27:19","modified_gmt":"2018-05-02T10:27:19","slug":"magazine-en-automerk-laten-harten-sneller-slaan","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/magazine-en-automerk-laten-harten-sneller-slaan\/","title":{"rendered":"Magazine en automerk Toyota laten harten sneller slaan"},"content":{"rendered":"<p><em>Dat is tenminste de bedoeling van de Toyota Camry advertentie in het Amerikaanse magazine InStyle (februari 2018). Neem de ge\u00efntegreerde hartslagmeters vast en open de pop-up-advertentie: hoeveel opwinding brengt het interieur van de nieuwe Camry bij jou te weeg? Een unieke, opvallende advertentie die <a href=\"http:\/\/www.magazinemedia.be\/nl\/5-zintuigen-op-de-tast\/\" target=\"_blank\">alle zintuigen prikkelt<\/a> en waar de abonnees van InStyle zeker tijd aan gespendeerd hebben!<\/em><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/img-1157-4.jpg\"><img decoding=\"async\" class=\" wp-image-15928 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/img-1157-4.jpg\" alt=\"Toyota Camry ad InStyle magazine\" width=\"723\" height=\"468\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/img-1157-4.jpg 1920w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/img-1157-4-300x194.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/img-1157-4-1024x661.jpg 1024w\" sizes=\"(max-width: 723px) 100vw, 723px\" \/><\/a><\/p>\n<p>Toyota benaderde InStyle magazine vorig jaar, omdat ze op zoek waren naar een nieuwe manier om hun Camry te adverteren in 2018. De advertentie neemt lezers als het ware mee in de auto zelf en laat ze zien, voelen en ruiken (!) wat het bij benadering betekent om er in te zitten. Door middel van de hartslagmeters open je de advertentie, waardoor deze automatisch geactiveerd wordt en je hartslag op het dashboard toont.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"http:\/\/www.magazinemedia.be\/nl\/5-zintuigen-op-het-zicht\/\" target=\"_blank\">Lees ook: 5 zintuigen: op het zicht<\/a><\/strong><\/p>\n<p>Bekijk het zelf in deze video:<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/x5Ezdty87-Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><em><a href=\"http:\/\/www.adweek.com\/brand-marketing\/open-the-march-issue-of-instyle-and-check-your-heart-rate-with-this-interactive-toyota-ad\/\" target=\"_blank\">Bron: Adweek<\/a><\/em><\/p>\n<p><em>Meer inspiratie nodig?<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/smile-je-bent-op-amazon-via-magazines\/\" target=\"_blank\">Smile! Je bent op Amazon (via magazines)<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/and-the-stumpa-winner-2018-is\/\" target=\"_blank\">And the StuMPA winner 2018 is\u2026.<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/warc-grand-prix-winnaar-negeer-die-hoest-niet\/\" target=\"_blank\">WARC Grand Prix Winnaar: negeer die hoest niet!<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/bill-gates-bono-en-ar-in-nieuwe-editie-time-2\/\" target=\"_blank\">Bill Gates, Bono en AR in nieuwe editie TIME<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/ad-in-the-picture-ikea-makes-people-pee-on-this-ad-to-get-a-discount\/\" target=\"_blank\">Ad in the Picture: IKEA makes people pee on this ad to get a discount<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/5-zintuigen-op-het-zicht\/\" target=\"_blank\">5 zintuigen: op het zicht<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Dat is tenminste de bedoeling van de Toyota Camry advertentie in het Amerikaanse magazine InStyle (februari 2018). Neem de ge\u00efntegreerde hartslagmeters vast en open de pop-up-advertentie: hoeveel opwinding brengt het interieur van de nieuwe Camry bij jou te weeg? Een unieke, opvallende advertentie die alle zintuigen prikkelt en waar de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[54,1858,1491,20,1857,1463,1535],"class_list":["post-15925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-ad-in-the-picture","tag-instyle","tag-magazine-advertising","tag-print","tag-toyota","tag-zintuigen","tag-zintuigenmarketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota en magazine laten harten sneller slaan<\/title>\n<meta name=\"description\" content=\"Neem de ge\u00efntegreerde hartslagmeters vast: hoeveel opwinding brengt het Toyota bij jou te weeg? 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