{"id":15886,"date":"2018-04-19T12:28:03","date_gmt":"2018-04-19T10:28:03","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15886"},"modified":"2018-04-26T04:55:58","modified_gmt":"2018-04-26T02:55:58","slug":"smile-je-bent-op-amazon-via-magazines","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/smile-je-bent-op-amazon-via-magazines\/","title":{"rendered":"Smile! Je bent op Amazon (via magazines)"},"content":{"rendered":"<p><em>Magazines zijn altijd al de beste vriend geweest van merken die producten wilden introduceren. En die band zal alleen nog maar sterker worden, nu printmagazines als webwinkel fungeren. Dankzij de SmileCodes van Amazon heeft Hearst zijn succesvolle magazinemerken Cosmopolitan en Seventeen als eerste omgetoverd tot een digitaal retailschap. Kassa!<\/em><\/p>\n<p>Geen medium geeft merken zo\u2019n mooi platform om hun kleine en grote productvernieuwingen bij een aandachtige en ge\u00efnteresseerde doelgroep onder de aandacht te brengen als magazines. Het is soms zelfs een belangrijke reden om een magazine te kopen! De meeste vrouwenbladen hebben dan ook zogenaamde \u2018shoppingpagina\u2019s\u2019 in het leven geroepen, speciaal voor merknieuws, al dan niet getest door de redactie.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/3cdb1dbe-f29c-4e3a-820e-ec181cc7af7d.jpg\"><img decoding=\"async\" class=\"size-full wp-image-15888 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/3cdb1dbe-f29c-4e3a-820e-ec181cc7af7d.jpg\" alt=\"Amazon Smile in magazine\" width=\"711\" height=\"540\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/3cdb1dbe-f29c-4e3a-820e-ec181cc7af7d.jpg 711w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/04\/3cdb1dbe-f29c-4e3a-820e-ec181cc7af7d-300x228.jpg 300w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/a><\/p>\n<p>En met iedere technische innovatie wordt de stap van magazinepagina naar webwinkel nog kleiner (<a href=\"http:\/\/www.magazinemedia.be\/nl\/vergeet-de-retail-gebruik-magazines-voor-je-verkoop\/\" target=\"_blank\">lees ook: Vergeet retail<\/a>) en een aankoop ook in printmagazines een kwestie van een druk op de knop. De SmileCodes van Amazon zijn niks meer of minder dan gebrande QR-codes die via de app direct naar de productpagina in de shop linken, maar bieden potenti\u00eble kopers het gebruiksgemak dat ze willen. Amazon lanceerde deze codes eerder al in Europa, maar de zichtbaarheid is opeens vergroot nu Hearst ze in de grote vrouwentitels integreert.<\/p>\n<p>Het mooie voor merken is dat ze gebruik kunnen blijven maken van de \u2018klassieke\u2019 magazine-ervaring die ze willen en nodig hebben: de gerichte aandacht van lezers, de storytelling-omgeving en de beeldkwaliteit van het medium. De laagdrempelige, moeiteloze aankoop die digitale media bieden, is daar nu gewoon aan toegevoegd. Merken die nu met Cosmopolitan en Seventeen samenwerken, kunnen gebruik maken van \u2018shoppable\u2019 native content in combinatie met merkreclame in de magazines, \u2018shoppable\u2019 artikelen en verhalen op digitale en sociale kanalen.<\/p>\n<p>Bron: <a href=\"https:\/\/www.fipp.com\/news\/features\/hears-cosmopolitan-seventeen-amazon\" target=\"_blank\">FIPP<\/a><\/p>\n<p><em>Lees meer:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/vergeet-de-retail-gebruik-magazines-voor-je-verkoop\/\" target=\"_blank\">Vergeet retail, gebruik magazines voor je verkoop<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/inhoud-data-en-digital-zijn-de-gouden-driehoek-voor-magazine-media\/\" target=\"_blank\">\u201cInhoud, data en digital zijn de gouden driehoek voor magazine media\u201d<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/wat-weten-marketeers-over-de-effectiviteit-van-media-hint-niet-de-waarheid\/\" target=\"_blank\">Wat weten marketeers over de effectiviteit van media? (hint: niet de waarheid)<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/anno-2018-moet-je-als-magazinemerk-meer-doen-dan-een-keer-per-maand-een-papieren-magazine-uitbrengen\/\" target=\"_blank\">\u201cAnno 2018 moet je als magazinemerk meer doen dan een keer per maand een papieren magazine uitbrengen\u201d<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/steeds-meer-merken-kopen-magazine-media\/\" target=\"_blank\">Steeds meer merken kopen magazine media<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Magazines zijn altijd al de beste vriend geweest van merken die producten wilden introduceren. En die band zal alleen nog maar sterker worden, nu printmagazines als webwinkel fungeren. Dankzij de SmileCodes van Amazon heeft Hearst zijn succesvolle magazinemerken Cosmopolitan en Seventeen als eerste omgetoverd tot een digitaal retailschap. Kassa! Geen&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1545,1850,1851,1131,1852,1853],"class_list":["post-15886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-amazon","tag-amazon-smilecodes","tag-cosmopolitan","tag-retail","tag-seventeen","tag-shopping-pagina"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smile! 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