{"id":15598,"date":"2018-03-22T16:21:32","date_gmt":"2018-03-22T15:21:32","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15598"},"modified":"2018-03-22T16:22:21","modified_gmt":"2018-03-22T15:22:21","slug":"steeds-meer-merken-kopen-magazine-media","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/nieuws\/steeds-meer-merken-kopen-magazine-media\/","title":{"rendered":"Steeds meer merken kopen magazine media"},"content":{"rendered":"<p><strong>Magazine media en merken, het was altijd een goede match. En de relatie wordt steeds hechter. Zo hecht dat merken steeds meer magazines en magazinesites beginnen over te nemen. Wat gebeurt er?<\/strong><\/p>\n<p>In 2016 nam Arrow Electronics \u2013 zeg maar de Coolblue van de VS \u00e9n nummer 119 op de Fortune 500-lijst \u2013 een heel aantal vakmedia over van uitgever UBM. Ook van Hearst werden een aantal titels gespecialiseerd in eletronica overgenomen. Het gevolg: inmiddels is Arrow Electronics de grootste uitgever van vakmedia over eletronica in de VS. Het bereikt maar liefst 76% van alle electronica-ingenieurs.<\/p>\n<p>Commentaar van het bedrijf: \u201c We kunnen Arrow zo nog beter positioneren als onbevooroordeelde partner voor alles wat eletronica is.\u201d<\/p>\n<p>Het blijft trouwens niet bij B2B-media. Consumenteneletronicamerk Whirlpool kocht recent receptensite Yummly, terwijl L\u2019Or\u00e9al al eerder Makeup.com had overgenomen. Johnson &amp; Johnson deed hetzelfde met BabyCenter, een digitaal magazine voor jonge moeders.<\/p>\n<p>Volgens experts die het kunnen weten, staan we trouwens pas aan het begin van een overnamegolf door merken.<\/p>\n<p>De redenen? Data en insights. Hoe dichter merken bij magazines staan, hoe meer ze weten over de lezers van die magazines. En dat opent dan weer nieuwe mogelijkheden.<\/p>\n<p>Denk maar aan Yummly. Wanneer iemand een recept opzoekt op de site en z\u2019n Whirlpool-koelkast meteen laat weten welke van de ingredi\u00ebnten er nog nodig zijn en ze meteen kunnen aangekocht worden via de site\u2026. Of welke links kan L\u2019Or\u00e9al niet leggen tussen zijn merken en de community van Makeup.com? De mogelijkheden zijn eindeloos.<\/p>\n<p>Het geeft in ieder geval aan dat magazines uitermate interessant blijven voor merken. Of ze ze nu in handen hebben of niet\u2026 Het <a href=\"http:\/\/www.magazinemedia.be\/nl\/de-juiste-context-levert-merken-aandacht-relevantie-en-vertrouwen-op\/\" target=\"_blank\">vertrouwen <\/a>is er.<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"text-decoration: underline;\">Zin om meer te lezen?<\/span><\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/euhfirst-second-en-third-party-data\/\" target=\"_blank\">Euh&#8230;first, second and third party data?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/airbnbmag-big-data-a-love-affair\/\" target=\"_blank\">Airbnbmag &amp; big data: a love affair, by Sam De Win<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/nl\/waarom-taylor-swift-een-eigen-magazine-maakt\/\" target=\"_blank\">Waarom Taylor Swift een eigen magazine maakt<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magazine media en merken, het was altijd een goede match. En de relatie wordt steeds hechter. Zo hecht dat merken steeds meer magazines en magazinesites beginnen over te nemen. Wat gebeurt er? In 2016 nam Arrow Electronics \u2013 zeg maar de Coolblue van de VS \u00e9n nummer 119 op de&#8230;<\/p>\n","protected":false},"author":3,"featured_media":15593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1662],"class_list":["post-15598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-data-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steeds meer merken kopen magazine media - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Merken kopen magazine media. Magazine media en merken, het was altijd een goede match. 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